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AGENCY OF RELEVANCE RETAIL DINING 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
RETAIL DINING
As sales increasingly migrate online, retailers are looking
for ways to attract customers to their brick-and-mortar
locations. Tommy Bahama, J.C. Penney and Gap are
serving anything from fancy cocktails to lamb merguez.
Most recently, Urban Outfitters started partnering with
star-quality chefs to open stylish restaurants in its
stores. Putting restaurants inside stores is an old trend:
in the 20th century, many U.S. department stores ran
restaurants and tea rooms. We anticipate Retail Dining
to explode in 2016 as a 3rd Place mashup innovation.
CULTURAL CHALLENGE
Come up with a menu for your
favorite retailer. What store
should never ever try anything
like this? If this is your favorite
retailer, then you’re already set!R
© SPARKS & HONEY 2015
image: totojang1977/ SHUTTERSTOCK

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