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AGENCY OF RELEVANCE SCIENTIFIC SERENDIPITY 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
SCIENTIFIC SERENDIPITY
What do high-speed super-conductors, Viagra, and
velcro all have in common? They were all accidental
discoveries made by alert scientists who were looking
for one thing and found another. Serendipity has always
played a big role in science and it is now becoming a
formal discovery methodology. As a result, planned
serendipity from apps land mail order surprises like
Birchbox will be trending in 2016.
CULTURAL CHALLENGE
Take a moment to explore other
scientific discoveries and prepare
to be surprised by what
scientists where looking for.
Famous Accidential DiscoveriesS
© SPARKS & HONEY 2015
image: Oxy_gen/ SHUTTERSTOCK

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