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AGENCY OF RELEVANCE UBER DATING 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
UBER DATING
Using UberPool is the new blind date: people share a
ride with a stranger going the same direction, splitting
the cost and enjoying each other’s company in the
intimate setting of a car. Many people find this method
more personable and serendipitous than online dating.
Airbnb hosts and guests are also using the Airbnb
ecosystem matchmaking. We expect more dating/
sharing economy mashups in 2016.
CULTURAL CHALLENGE
Where else can you create
chance encounters and
serendipity to surprise and
delight consumers?
U
© SPARKS & HONEY 2015
image: oneinchpunch/ SHUTTERSTOCK

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