Source: Forbes; NPD
$323Bspent by U.S. consumers on
apparel, footwear and accessories
in 2014, +$2B from 2013 can be
traced back to “Athleisure”.
Increasingly casual workplaces and
an economically-driven demand for
versatility from Millennials are
driving the “Athleisure” lifestyle.
WOMEN’S FASHION WILL BECOME AS
VERSATILE AND ENDURING AS ITS WEARERS
MEGATREND: POWER WOMAN