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GEN Z 2025
THE NEW MICROWAVE
The speed of culture is accelerating by the
minute. We’re racing against time and mutating
our bodies in the process. Whether that’s taking
stimulants to amp up our metabolism to do
more in a day, power-napping at work so we can
produce faster, or eating in liquid format. Even
the pleasure of deciding what to eat can add
to the decision fatigue of your day. And in this
economy of efficiencies, even therapy is finding
new forms. A call for emotional help is minutes
away, where it was once hours or years of in-
person therapy. Now, you can text a number for
a support network, or post just the right-angled
shot with a pithy capture for instant mood-
boosting likes. Buoyed by digital, our worlds are
perpetually amped.
Rapid cultural shifts will compress a
generation into a .zip file of a few years,
months or moments. We’ll have to keep up
to understand the overlapping influences of
not just one generation at at time, but of a
constantly in-flux, innovative, wow-inducing
global collective.
Spearheaded by Gen Z, the very speed of culture
is being floored.
They are the Final Generation.
Speed up to keep up
Buoyed by digital,
our worlds are
perpetually amped
Copyright © 2015 sparks & honey. All rights reserved.
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