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GEN Z 2025 METHODOLOGY For Gen Z 2025: The Final Generation

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GEN Z 2025
METHODOLOGY
For Gen Z 2025, sparks & honey surveyed 1,000
13- to 17-year-olds in the US about the future of
work, money, technology and education. Using
new social listening tools, we gauged Gen Z’s
affinity for education and social advocacy issues.
We also spoke to kids and teens from around
the world, capturing and sharing their vision
of the future in their own words. Together with
the sparks & honey global scout network and
our proprietary cultural intelligence system, we
combed through thousands of signals to build a
vision of Gen Z from today to 2025.
Copyright © 2015 sparks & honey. All rights reserved.
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