A structured process to imagine the future(s) of your business. Also see our related Fast Company article.. http://www.fastcompany.com/3040267/how-to-imagine-the-futures-of-your-business. What does a futurist do? How does one see and understand the possibilities of the future and use them to make changes today? What does cognitive science tells us about the impact of thinking about the future? Is there something in common between futures thinking and Hollywood screenwriting? These are some of the topics we explore in this short overview of futures and experience design.

1. Charleston, South Carolina
May 1, 2015

2. SANDJAR
KOZUBAEV
@SANDJAR
Experience Futurist
#DIGfutures
MINSOO
PAK
@MGRMLN
Chief Creative Officer
2
HELLO

3. LET’S TALK
ABOUT
THE FUTURE
3

4. 4

5. 5

6. 6
DIRECTIONS FOR
PAGE 2 OF THE HANDOUT
Share your results on Twitter using the
hashtag #DIGfutures [control number], [mood number].
For example:
If control is 7 and mood is 9,
your tweet would be
#DIGfutures 7, 9.

7. 7
TWEET YOUR
RESULTS
#DIGfutures 7, 9

8. THE FUTURE CANNOT BE
PREDICTED OTHER THAN IN
TRIVIAL WAYS ”
Richard Slaughter
Futures Thinking Scholar and Author
8
“

9. HUMAN
EXPERIENCE
FUTURES
CONE
ARCHETYPES
DISTANCE
NARRATIVES
9
WAYS TO THINK
OF THE FUTURE

10. 10
THE FUTURE IS
MULTI-DIMENSIONAL
Possible Futures Plausible Futures Probable Futures

11. 10+ years1-5 years
Most strategic planning
activities see the future
as one dimensional and
near-term
Possible FuturesTHE FOUR Ps
OF THE FUTURE
11

12. 10+ years1-5 years
Most strategic planning
activities see the future
as one dimensional and
near-term
Plausible Futures
Possible FuturesTHE FOUR Ps
OF THE FUTURE
12

13. 10+ years1-5 years
Most strategic planning
activities see the future
as one dimensional and
near-term
Probable Futures
Plausible Futures
Possible FuturesTHE FOUR Ps
OF THE FUTURE
13

14. 10+ years1-5 years
Most strategic planning
activities see the future
as one dimensional and
near-term
Probable Futures
Plausible Futures
Possible Futures
Preferable Futures
THE FOUR Ps
OF THE FUTURE
14

15. 10+ years1-5 years
Most strategic planning
activities see the future
as one dimensional and
near-term
Probable Futures
Plausible Futures
Possible Futures
Preferable Futures
THE FOUR Ps
OF THE FUTURE
15

16. 10+ years1-5 years
Most strategic planning
activities see the future
as one dimensional and
near-term
Probable Futures
Plausible Futures
Possible Futures
16
Preferable Futures
THE FOUR Ps
OF THE FUTURE

17. FUTURES ARCHETYPES
17

18. GROWTH
18

19. COLLAPSEGROWTH
19

20. DISCIPLINECOLLAPSEGROWTH
20

21. TRANSFORMATIONDISCIPLINECOLLAPSEGROWTH
21

22. 22
FUTURES DISTANCE

23. 23

24. Source: Liberman et al (2002)
Camping Moving out Yard sale NYC Trip
8
7
6
5
THE IMPACT OF DISTANCE
ON FUTURE THINKING
24

25. Source: Liberman et al (2002)
Camping Moving out Yard sale NYC Trip
8
7
6
5
25
THE IMPACT OF DISTANCE
ON FUTURE THINKING

26. 26
FUTURES NARRATIVES

27. NARRATIVES IN BUSINESS:
Competition
Uncertainty
Customer Satisfaction
Winning & Losing
Going out of Business
Credit: M. Philips C. Huntley
27

28. 28
WORLD +
SOCIAL ORDER +
INTERACTION

29. USING FUTURES TO
DESIGN OPTIMAL
HUMAN EXPERIENCES
29

30. Credit: M Dune, F Raby. Royal College of Art
UNITED MICRO KINGDOMS:
A DESIGN FICTION
30

32. 32

33. XFINITY + INNOVATION + POLICY FUTURES’ + COLORADO
33

34. THE FUTURE IS NOT
A SURPRISE.
THE FUTURE IS
WHAT YOU
BUILD.
#DIGfutures
34

35. : sparksgrove.com
: Linkedin.com/companies/sparks-grove
SANDJAR
KOZUBAEV
@SANDJAR
MINSOO
PAK
@MGRMLN
THANK
YOU
35

36. DO YOU FUTURE?
35
Follow us @SparksGrove and
tell us how you future.
#DIGfutures