Careers don't happen by accident -- It takes a plan!

1. Who Are You? Where are You Going?
Develop Your Career Plan
www.pragmaticmarketing.com
www.spatiallyrelevant.org
@spatially

3. Demographics

4. …the map…

6. …the workforce…

7. The Role: On being a
product manager
(in YOUR words)

9. Inquisitive

11. observer

12. Patterns

13. …curious…

14. Lemonader

16. SOFT SKILLS

17. …influence and engage…

18. What y’all
doing

19. Top 10 Software Roadmap Trends
Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org

20. Activities?

22. Source: 2011-2012 Pragmatic Marketing Annual Survey

23. Source: 2011-2012 Pragmatic Marketing Annual Survey

24. Source: 2011-2012 Pragmatic Marketing Annual Survey

25. Source: 2011-2012 Pragmatic Marketing Annual Survey

26. what do you want to know more about?
“My customers and their customers”
“Motivating sales reps”
“Finance (yuck!)”
“My competition” “how to measure marketing success”
“market research techniques”
Source: 2010-2011 Pragmatic Marketing Annual Survey

28. …role…
Role Base salary
Director $124,812
Product Manager $100,964
Product Marketing Manager $96,470
Product Owner $104,701
Technical Product Manager $91,841
Program Manager $99,716
Analyst $77,757
Source: 2010-2011 Pragmatic Marketing Annual Survey

29. …experience…
Experience Base salary
Less than 1 year $98,968
1-2 $93,383
3-5 $98,628
6-10 $103,969
11-15 $113,374
More than 15 $121,734
Source: 2010-2011 Pragmatic Marketing Annual Survey

30. Where Are You Going?

31. …mobile workforce…
Source: 2011-2012 Pragmatic Marketing Annual Survey

32. Executive
Career Path Profiles AGE: 44
EXPERIENCE: 10+ Yrs
Director
AGE: 42
EXPERIENCE: 5-10 Yrs
xManagers
39 yrs old
EXPERIENCE: 3-10 Yrs
2010-2011 Annual Survey

33. What is Your Path?

35. Strategic
Marketing
Technical

37. 1 What are your strengths?
2 What are your soft spots?
3 What do you enjoy?
4 Where do you want to go?

38. So what’s your plan?

39. Who Are You? Where are You Going?
Develop Your Career Plan
www.pragmaticmarketing.com
www.spatiallyrelevant.org
@spatially