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How	Platform	Economy	Gives	
Superpowers	to	Freelancers
… and	to	visionary	organisations	using	them
Platform	Economy	Conference,	Helsinki	(FI)	29/08/2018	(@FourKind)
The	New	York	City’s	subway	system	has reported in	April	2017	that,	
for	the	first	time	in	30	years:
“weekday	growth	was	
strongest	outside	of	the	
traditional	morning	and	
evening	rush	hours”.	
The	Rush	Hour	is	Gone
… this	is	because	people	are	ditching	the	conventional	commute	
to	a	9-to-5	job,	so	they	can	live	and	work	differently.
How Platform Economy Gives Superpowers to Freelancers … and to visionary organisations using them
How Platform Economy Gives Superpowers to Freelancers … and to visionary organisations using them
Type
Contract
Length
Place
Protection
Employee
Open-ended
Decades
In-house
Linked	to	
premises
Subcontractor
Temporary
Years
Out-house
Linked	to	
status
Freelancer
Self-employed
Months/Days
Home/Cowor-
king	space
Linked	to	
individual
Tasker
On	demand
Hours/
Minutes
Platforms
To	be	
invented
Adapted	from	Thomas	Malone	– The	spectrum	of	jobs
The	Shortening	of	Work
Firm
(Intermediary)
Freelancers
(Supply)
Customer	
(Demand)
FI	hires	FR	at	FR	daily	
rate
FI	rents	out	FR	at	employee	
daily	rate	+	project	costs
Bypassing	Risk
FI	chooses	FR CU	chooses	FI
Pipe	Model	(Subcontracting)
Coordination
Linear,	centralised	and	one-way	value	creation.	Labour	extraction	based.	
Value	is	created	by	products.	No	Network	Effect.
How Platform Economy Gives Superpowers to Freelancers … and to visionary organisations using them
Freelancers
(Supply)
Customer
(Demand)
Firm
(Facilitator)
CU	posts	project	description	
and	desired	budget	and	chooses	FR
FR	accepts	project	(no	bidding)	on	the	basis	of	
FR	own	rates	and	chooses	CU	
FI	releases	CU	money	to	FR	
without	commission
Transitional	Model	(Concierge)	
FI	charges	CU	at	FR	daily	rate	cost	
+	project	costs
Filtering	FR	for	CU
Value	creation	Is	two	ways	and	created	by	users.	Minimum	Network	Effect.
How Platform Economy Gives Superpowers to Freelancers … and to visionary organisations using them
How Platform Economy Gives Superpowers to Freelancers … and to visionary organisations using them
Freelancers
(Supply)
Customer
(Demand)
Firm
(Enabler)
CU	posts	project	description	
and	budget	and	chooses	FR
FR	bids	for	project	on	the	basis	of	
FR	own	rates	and	chooses	CU	
FI	releases	CU	money	to	FR	with	
a	5-20%	commission	
1st Stage	Platform	Model	(Commission)
FI	collects	the	FR	fee	from	CU	
without	commission
Filtering	projects,	bids	and	users	
(both	FR	and	CU)
Value	creation	is	decentralised,	two	ways	and	continuous.	Exchange	of	existing	resources.	
Network	Effect	kicks	in.	Shared	access	to	underutilised	resources.
How Platform Economy Gives Superpowers to Freelancers … and to visionary organisations using them
How Platform Economy Gives Superpowers to Freelancers … and to visionary organisations using them
Freelancers
(Supply)
Customer
(Demand)
Firm
(Enabler)
FI	collects	from	CU	a	subscription	 fee	
with	variable	pricing	per	month	or	year
FI	pays	FR	rate,	without	a	
commission	
Filtering	FR	for	CU
CU	searches	for	FR	by	skill,	location,	portfolio	
and	chooses	FR	(within	the	limits	of	the	subscription	 plan)
FR	bids	for	project	on	the	basis	of	
her	own	rates	and	chooses	CU	
2nd Stage	Platform	Model	(Subscription)
Value	creation	Is	decentralised,	two	ways	and	multipliable.	Exchange	of	existing	resources.	
Network	Effect	kicks	in.	Shared	access	to	underutilised	human	resources.
How Platform Economy Gives Superpowers to Freelancers … and to visionary organisations using them
How Platform Economy Gives Superpowers to Freelancers … and to visionary organisations using them
Takeaways:	Pipes	Vs	Platforms
ü Ecosystemis	the	new	supply	chain
ü Network	effect	is	the	new	economy	of	scale
ü Data is	the	new	currency
ü Community	management	is	the	new	customer	service
ü Trust	and	reputation	are	the	new	quality	control
ü User	experience	is	the	new	sales	funnel
ü Engagement is	the	new	loyalty	program
ü Escrows are	the	new	payment	systems
ü Algorithms are	the	new	decision	makers
Giving	Superpowers	Back	to	Freelancers
Nick	Grossman	(@nickgrossman)	- Solving	the	on-demand	economy’s	1099 problem
Giving	Superpowers	Back	to	Freelancers
Nick	Grossman	(@nickgrossman)	- Solving	the	on-demand	economy’s	1099 problem
MAST E RC LASS
MANAGING	THE	WORKFORCE	OF	THE	FUTURE
How	Platform	Strategies	Can	Help	You	Develop	Your	Non-Employee	Based	Human	Resources	
Barcelona	|		Wednesday	October	3	| 10	AM - 5 PM	
Marco	Torregrossa
CEO,	Euro	Freelancers
Secretary	General,	EFIP
Coordinator,	European	Freelancers	Week
What	you	will	learn:
- Design	a	platform	matching	external	labour	supply	and	demand
- Different	revenue	models	to	monetize	transactions
- Growth	hacks	techniques	and	non-employees	hiring	tips
- Operate	a	Freelance	Management	System	software
- Case	studies,	key	success	metrics,	legal	hurdles	and	pitfalls
- Integrate	internal	and	external	workers	via	unified	HR	processes	
- A	roadmap	to	validate	your	platform	ideas
TRAINERS:
Albert	Canigueral
Founder,	ConsumoColaborativo.com
Barcelona	Connector,	ouishare
… and	soon	coming	up	in	Helsinki
one	webinar	and	one	masterclass	- end	October	/	beginning	November	[date	TBC]
“There	are	laws	for	people	and	
laws	for	businesses,	but	we	are	a	
new	category,	a	third	category	…	
people	as	businesses.”	
- Brian	Chesky,	 CEO	Airbnb
“My	father	had	one	job	in	his	
life,	I've	had	six	in	mine,	my	
kids	will	have	six	at	the	same	
time.”
- Robin	Chase,	CEO	Zipcar
Marco	Torregrossa
about.me/marcotorregrossa
marco.torregrossa@euro-freelancers.eu

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How Platform Economy Gives Superpowers to Freelancers … and to visionary organisations using them