Check out our presentation on designing games for girls and boys. Originally presented by Kim Verbon and Peter Hofstede at GDC Europe

1. Kim Verbon Peter Hofstede @spilgamesSpil Games @hofstede Peter Hofstede @digimini Kim Verbon

2. Kim Verbon Head of Game Design Peter Hofstede Creative Director

3. Huge untapped market Many games It’s fun!

4. Session program Introduction Pink vs. Blue Top tips and pitfalls Question and answers

5. Introduction A company overview

6. Targeted platforms for Teens, Girls and Family - free and easy Global network of social gaming platforms Games.co.uk Agame.com Spelletjes.nl Gioco.it Game.co.in Jeux.fr Juegos.com Ourgames.ru Jeu.fr Ojogos.com.br GirlsGoGames.com Gry.pl Games.co.id 130M Unique visitors per month 300 people in The Netherlands, China, Germany and the UK Advertising and virtual items

7. Anonymous gaming portals Social gaming platforms where users can create an identity Teens and Girls love to interact, share, collect and compete

8. Game developers 3rd party studio’s Licensed games from independent developers

9. Single player games

10. Multiplayer games

11. Mobile browser games

12. Social Games

13. Production scale (internal and licensed) +/- 500 people worked on published games 600+ games were developed the first half of the year 600Mpageviews per month Teens and Girls have a huge appetite for new games! We’ve been trying to understand what they like for the last 4 years

14. Pink vs. Blue Comparing some of our best teens & girls games

15. Competition Extreme Big 38M UV’s per month Racing 2D & 3D Sports Action War Age: 10-15

16. 36M UV’s per month Animals Dress-up Cooking Creative Caring Visual Age: 8-12

17. Do you know them? +/- 150 IP games a year 10 blockbusters 20% below expectations

18. Flakboy 2 Devilish Hairdresser

19. Abuse of Power Without the normal consequences

20. We learn to control ourselves but the fascination remains Tempted by the dark side?

21. Evil traps, extreme injuries Classic cartoon comedy Enter Flakboy

22. Strategic sandbox

23. Flakboy Teens like creative sandboxes Strategic freedom enables showoff Extreme and unrealistic themes resonate with teens

24. Universal Fears Spiders or Hairdressers

25. Fear Control

26. Pretty Pictures

27. Craving Crazy

28. Super Simple Game Mechanic

29. Devilish Hairdresser Girls also find it funny to be nasty, it’s not all about pink Taking control of your fears Simple game mechanic: young audience

30. K.O. 17 million game plays in 3 months 7 million game plays in 3 months

31. Shopaholic Hawaii Arm Surgery 2

32. Shop & Show off But: spend your money wise!

33. Identify & Dream

34. Important choices Just own it

35. Game Design Playground

36. UGC 5+ million per game 20.000+ images a day 60+ fashion magazines each day! Hardcore dress-up 10% owns it all! $53.1 billion Social & scarcity makes popular Photo Bill Gates: Microsoft.com

37. Shopaholic Hawaii New in dress-up: daily return reasons Money management: important choices Shopping! A real life activity!

38. Gross But I just have to keep watching

39. Unexplored themes..? Teens like to push themselves Photo: Amsterdam Torture Museum

40. Surgery turned cool! Where are the games? Surgery is about healing Photo’s: IMDB.com

41. Great, a crisis! Caring can be a great mechanic for young audiences

42. Arm Surgery 2 Teens enjoy grossness Very few surgery games Helping out can make them feel in control and responsible

43. K.O. 14 million game plays in 3 months 13 million game plays in 3 months

44. Uphill Rush 3 Professor Purse

45. Extreme Just works

46. Simulating a popular teen fantasy How to standout from the crowd? Photo: ESPN.com

47. 100 games! Nothing really new, but a sum of small improvements

48. It’s big

49. Better controls Bigger jumps Visual style

50. Uphill Rush Big and extreme Colorful and realistic beats abstract and stylized Well executed clichés often beat geeky masterpieces. Teens see a lot of things for the first time.

51. Who are you? Tell me more about… me!

52. Pile of Junk Magazine feature Seriously, that’s for the picture, right? Let me introduce: Koosje 52 Photo: blogs.independent.ie

53. Daily crisis Daily game

54. Vanity Self reflection Insight: “Women are their own favorite topic” Conversation starter insight: “The favorite conversation topic for women are their hopes and aspirations”

55. 15 personalities 150 items 10 bags Randomize! Effort! 20 patterns & 12 colors

56. Professor Purse Inspired by real life: wardrobe crisis Personality test: get to know yourself Based on magazine feature, not a game

57. Total: 97M Series Total: 500M K.O. 64 million game plays in 3 months 27 million game plays in 3 months

58. Tips & Pitfalls For teens & girls game design

59. Go hardcore DON’T Texts Trust your intuition Complex Home work

60. Cliché Love DO Big or Small Inspiration is everywhere KISS The online market for girls and teens is still wide open!

61. Thanks! Got a game and looking for a global Girls and Teens Audience? Talk to us!

62. Q&A

63. Contact us Peter Hofstede Peter.Hofstede@spilgames.com Kim Verbon Kim.Verbon@spilgames.com @spilgamesSpil Games @hofstedePeter Hofstede @digimini Kim Verbon www.spilgames.com