Decision Paths

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Srini Kumar

Economy & Finance Business

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In today’s fast-changing environment, organizations need to focus on Growth as a strategy, a culture, and a mind-set. As one of Skyscanner’s earliest employees, Yara Paoli has seen the company scale from a small Scottish start-up to a global travel meta-search player who last year, was acquired by online travel giant Ctrip for $1.7B. Yara shares how Skyscanner transformed itself from a traditional organization to a Growth organization and the pitfalls, challenges and imperatives along the way.

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Content marketing may be the flavor of the past few years, but it's still far too common for companies to launch a blog or write one white paper before running out of steam. They rarely see results -- not for lack of trying, but likely for lack of planning, infrastructure, and process. This webcast will dig deep into the steps every company must take to set up a sustainable, successful content marketing strategy.

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Brand-driven design in marketing is no longer enough to compete in this data-driven world. But analytics and creative departments typically do not see eye to eye. It is now up to the marketer to become the catalyst for change within the organization! In this webcast, Gregory Ng will give solutions to build data-driven decision making into your culture, how to set goals and align your teams, and how to use your results across all marketing channels.

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Is it all worth it? How you can ensure an ROI with Technology In this final session for REinnovate 2015, digital specialist Josh Cobb will ensure you can apply your new-found skills and knowledge from the day’s sessions. What is the next step in your digital career? How will you take a lead in your local area through leveraging technology? This highly informative and practical discussion will allow you to apply this digital language in a clear and concise way. Moreover, we will ensure you can do this with a firm eye on how you can get a return on your investment.

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You’re working on a marketing plan for the coming fiscal year and trying to determine where to focus. You may be thinking to yourself, “How can I communicate the critical needs of my mission on such a scrappy marketing budget? How do I prioritize and know that I’m focusing in the right areas?” Join online fundraising and marketing nerd Taylor Shanklin as she walks you through the steps to build out an effective marketing and communications plan. Having worked with nonprofits large and small, Taylor has built online fundraising and marketing plans on a variety of scales and budgets.

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Content marketing is big news and many firms are keen to get in on the action. It promises more leads, lower costs per lead, more referrals and increased brand visibility but how do you get started and how do you get it right, for you and your client. Sonja Jefferson and Sharon Tanton, authors of Valuable Content Marketing give insights and tips into producing and using quality content to grow your business.

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There is so much content on the web, to get your content noticed you really need to make it stand out. It doesn’t need to be expensive, or even original, but it does need to be innovative. But there’s little point in creating content campaigns if you don’t make people aware of them. Lisa will be taking you through how her agency approaches content marketing and outreach, that has got their clients links and coverage from some of the biggest authority sites in the world including BBC, The Guardian and the Wall Street Journal. Don’t miss this hands on session on how to get your content noticed and covered.

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Each response should be at least 200 words. Post Response # 1: Hey class, I would like to enlist the March of Dimes to assist with providing support for pregnant women and mothers of small children in my community. I love this organization because they believe that all babies deserve the best possible start. March of Dimes has been around for over 80 years and has helped millions of babies. They do allot to help educate people about best practices for expecting mothers and babies. When my close friend’s son was in the NICU, they helped provide her and her family comfort and support. On Saturday, April 18th myself and three close friends will walk three miles at City Park to help to raise funds to support research, advocacy and programs for the health of all moms and babies. I did this last year as well and it was a blast! We bring our kids and come together to celebrate our experiences and beautiful children. It brings the community together and we help raise money. CBO’s support the community. According to the U.S. Department of Education (2004), the term community-based organization (CBO) means “a public or private nonprofit organization of demonstrated effectiveness that (A) is representative of a community or significant segments of a community; and (B) provides educational or related services to individuals in the community.” Technology has become increasingly important to manage operations and develop solutions. My Response: Post Response 2: Hello Everyone, I have chosen the Autism Society as my community-based organization (CBO) to assist with providing services to autism in my community as this is an issue that hits close to home as a few of my friends have children with Autism. Living in small community Autism resources are not readily available as they are for cities at least 45 minutes or more away from our town. Shawano does, however, have an organization called Bridge the Gap, which does assist with this population. However, this is not enough. I would enlist the help of the Autism Society with funding to help this organization help even more people, provide services that are not yet available in the community, providing funding to not only the program but to families to afford these services and provide education for the community, among other items as well. The mission of the Autism Society of Greater Wisconsin is, “…to provide a community for individuals affected by autism, their families, and professionals who serve them. Our goal is to increase the quality of life for those affected by autism and respond to the emerging needs of the autism community” (Autism Society of Greater Wisconsin, 2020). With this mind, I would want these efforts to improve the lives of people and the families affected by autism by providing support, accurate information and resources, referrals, education, and community development. I would also enlist the help of community members and families affected by Autism to assist in writing lette ...

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John Foley, Jr., a strategic association advisor/Real Estate Investor/Realtor® in Southwest Florida, will present a one-of-a-kind learning lab session at the 2023 National REIA MidYear Leadership Conference in Las Vegas Start: 6/21/2023 5:00 PM PST End: 6/23/2023 9:00 PM PST. This high-energy and insightful discussion, titled "Stop Thinking Like an Association," will take place on [Fill in the date and time]. As we dive deeper into the digital age, associations often find themselves stuck in the rut of "business as usual." Guided by John, attendees will transform their mindset from that of an association to that of an entrepreneur, ready to take risks, embrace change, and welcome challenges. Participants will leave the session with an entirely new outlook on what it means to lead an association. John will open the minds of participants to a culture that values forward thinking, creative problem-solving, and teamwork by highlighting the benefits this mindset can bring. Finally, John will define how to gain "traction" to move you and your team forward tomorrow and in the years ahead. "I am both excited and honored to present at this year's NREIA MidYear Leadership Conference saying, 'We've always done it that way.' My goal is to change that mindset and create a path. I can say with complete confidence that this presentation will do just that!" John has advised and presented at many Associations such as ASAE, PRSA, NAPL, IPMA to name just a few. Author: Business Transformation: A New Path to Profit, Untethered Marketing: The Role of the Cloud and Mobile Communications. Author: Business Transformation: A New Path to Profit©, Untethered Marketing: The Role of the Cloud and Mobile Communications©. John Foley, Jr. - JOHN FOLEY JR LLC john@foleyprops.com Realtor® Coldwell Banker 5th Ave Naples FL john.foley@cbrealty.com The 45-minute session is open to all NREIA MidYear Leadership Conference attendees.

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Decision Paths

1. DECISION PATHS Srini Kumar * 4/16/06

Decision Paths

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