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March 2016 Content Marketing Calendar

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A content marketing calendar with an India focus. This presentation contains some ideas for your brands to #EngageUnfoolishly with their consumers this March.

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March 2016 Content Marketing Calendar

  1. 1. Discover. Distribute. Delight March 2016 We have compiled some conversation ideas for March, so you don’t have to!
  2. 2. Discover. Distribute. DelightDiscover. Distribute. Delight We know you think it’s all about women this month. With International Women’s Day around the corner, what else could possibly engage your consumers? Well, there are a lot of things. From regional festivals to conservation days to alcoholic celebrations, there are a whole host of things your users are talking about – over and above the celebration of womankind. To give you a smooth transition into the month, we’ve done for you some discovering, distributing and delighting. Here’s some essential data and insights about the major content pegs every brand must aspire to create their strategy around this March. Find what’s right for you and run with it!
  3. 3. Discover. Distribute. DelightDiscover. Distribute. Delight Maha Shivratri- 4th March Maha Shivratri is a festival celebrated annually in reverence of the god Shiva. It is the day Shiva was married to the goddess Parvati. On this day Shiva devotees observe fast and offer fruits, flowers and bel leaves on Shiva Linga. The day is also considered auspicious for women; married women pray for a blissful married life and single women pray for a husband like Shiva. Searches would surround celebration ideas, greetings and blessings.
  4. 4. Discover. Distribute. Delight International Women’s Day- 8th March International Women’s Day will be celebrated around the world on 8th March, 2016. This day provides a great opportunity for brands to reach out to their customers, clients and employees, offering an incentive to visit their websites, make a purchase or create some goodwill. The theme for 2016 is Pledge for Parity. Despite the social, cultural, academic and economic achievements of women, the fight for gender equality is facing more friction than ever before. Topics such as “16 women leading the global fight for women’s equality“, “5 ways to make a difference this International Women’s Day”, “15 women who’ve mastered the art of dealing with sexists” & “18 tweets about womanhood every woman can relate to” will do well.
  5. 5. Discover. Distribute. Delight World Kidney Day- 10th March With Kidney Disease being the 12th leading cause of death in the world, and a Kidney Transplant costing on an average Rs. 4,00,000, it’s never been more important to raise awareness about this deadly disease. This year’s theme is ‘Kidney Disease and Children: Act Early to Prevent it!’ The aim would thus be to impart and facilitate education, encourage early detection and promote a healthy lifestyle among children and young adults. Marketers across time zones, countries, industries, etc., can find a way to make a mark, with a heavy use of graphics, quotes, statistics and of course, emotion.
  6. 6. Discover. Distribute. Delight Earth Hour- 19th March Earth Hour will be celebrated around the world at 8:30- 9:30 PM Local Time on 19th March 2016. It was famously started as a lights-off event in Sydney, Australia in 2007. Since then, every year, multitudes of countries, cities, corporations, and individuals, dedicate 1 hour to lessening their carbon footprint. In 2015, Twitter Reach in the week leading up to Earth Hour was 378 Million+ and the Facebook Reach was 5.9 Million+ Your goal can be either to Spread Awareness, Invite Action or Celebrate the Earth. Relevant content buckets include Impact of Climate Change, Going Green, Wildlife Conservation & Earth’s Wonders.
  7. 7. Discover. Distribute. DelightDiscover. Distribute. Delight Holi- 24th March Holi is a spring festival, also known as the festival of colours or the festival of sharing love. It is celebrated with most gusto in Bihar, but is enjoyed heartily around India and other Asian countries with colours, water balloons, food and drinks. This festival is all about celebrating with family and friends. Searches revolve around ideas for celebration, gifting and recipes. This would be followed by queries about how to protect the skin and hair from the effect of colours and how to dress right. Holi is celebrated wherever Indian diaspora have found residence. For instance, it’s celebrated as ‘Phagwa’ in Trinidad and Tobago, Guyana and Fiji.
  8. 8. Discover. Distribute. DelightDiscover. Distribute. Delight Calendar Days- Festivals Good Friday on 25th March, is a Christian religious holiday commemorating the crucifixion of Jesus Christ. Easter on 27th March, commemorates the resurrection of Jesus Christ 3 days later. For both these events, searches revolve around recipes, celebration and gifting ideas, fashion advice, and trivia about the history of the day itself. Additionally, since Good Friday is a national holiday and leads to a long weekend, users can also be targeted with travelling suggestions of weekend getaways.
  9. 9. Discover. Distribute. DelightDiscover. Distribute. Delight Ramakrishna Jayanti on 10th March, 2016 marks the 180th Birth Anniversary of Ramakrishna Paramahamsa. Swami Vivekananda was one of his famous disciples. While this festival does not have a nationwide reach, it presents an opportunity to reach out to local audiences. Calendar Days- Regional Events
  10. 10. Discover. Distribute. DelightDiscover. Distribute. Delight Calendar Events- Sports The ICC Twenty 20 World Cup will be hosted by India and played from 8th March 2016 to 3rd April 2016. The ICC Twenty 20 Women’s World Cup is also being hosted by India and will be played from 15th March to 3rd April 2016. Searches around players, past matches and broadcast schedules surge, creating a lot of online buzz. There’s also an increase in searches around fashion and lifestyle since users are interested to know about celebrity sightings at matches, their fashion and fitness choices, etc. Feature content like “Will these players make a comeback?” or “Why England’s tour of South Africa is such a big deal” as well as live updates and post-match analyses will be greatly appreciated by the millions of Indian Sports Fans.
  11. 11. Discover. Distribute. DelightDiscover. Distribute. Delight World Spelling Day on 5th March or the Day of User Generated Content as it should be called, is when content marketers have the chance to really implant themselves in the memories of their consumers by being playful and creative. With contests, quizzes, fill in the blanks and giveaways, marketers can etch themselves deep into users’ minds. Absinthe Day on 5th March is the ideal day to raise digital glasses to one of the world’s alcoholic beverages. It’s a field day for all food and drink brands as well as any others who want to give their consumers a reason and a way to celebrate the weekend. Calendar Events- Fun Days
  12. 12. Discover. Distribute. DelightDiscover. Distribute. Delight Employee Appreciation Day is on 5th March a non-official day and there's no real authority on what needs to be done, but if you're a boss and want to show your team just how much you appreciate them, this is the time. Oh and don’t forget to share pictures of your love and affection on all your social media platforms. Clients’ Day is on 19th March, and though it may be hard to believe in the merit of this day, the bottom line is, it may be good for your bottom line. You can hand out discounts, gift cards, or just wishes and greetings that may give you some brownie points or make a bad situation good. Calendar Events- Workplace
  13. 13. Discover. Distribute. DelightDiscover. Distribute. Delight Major Film Releases Bollywood • Jai Gangaajal, 4th March, starring: Priyanka Chopra, Rahul Bhatt • Zubaan, 4th March, starring: Vicky Kaushal, Sarah Jane Dias • Terra Suroor, 11th March, starring: Himesh Reshammiya, Farah Karimi, Naseeruddin Shah • Kapoor & Sona, 18th March, starring: Sidharth Malhotra, Alia Bhatt, Fawad Khan Hollywood: • Zootopia, 4th March, starring: Ginnifer Goodwin, Jason Bateman, Shakira, Idris Elba • Batman V Superman: Dawn of Justice, 25th March, starring: Amy Adams, Henry Cavill, Diane Lane • The Divergent Series: Allegiant, 18th March, starring: Shailene Woodley, Theo James, Octavia Spencer • Get a Job, 25th March, starring: Miles Teller, Anna Kendrick
  14. 14. Discover. Distribute. DelightDiscover. Distribute. Delight Major Celebrity Birthdays • Justin Bieber, 1st March- Multiple Grammy winning American Pop Singer of Baby, Baby, Baby fame • Dr Seuss, 2nd March- American writer and illustrator best known for authoring popular children's books under the pen name Dr. Seuss • Daniel Craig, 2nd March- Hollywood Actor of James Bond fame • Albert Einstein, 14th March- German-born theoretical physicist who developed the general theory of relativity • Aamir Khan, 14th March- Bollywood Actor known for movies like Lagaan, Taare Zameen Par and PK • Alia Bhatt, 15th March- Bollywood Actress known for movies like Student of the Year, 2 states and Highway • Kalpana Chawla, 17th March- was an Indian-American astronaut and the first Indian woman in space • Adam Levine, 18th March- Multiple Grammy winning American musician who is the lead singer of pop rock band Maroon 5 • Bruce Willis, 19th March- American actor, producer, and singer known for movies like Die Hard and The Sixth Sense amongst others • Kangana Ranaut, 20th March- Bollywood Actress known for movies like Queen and Tanu Weds Manu • Jim Parsons, 24th March- Hollywood Actor famous for playing Sheldon Cooper in The Big Bang Theory • Kiera Knightley, 26th March- Hollywood Actress known for films like Bend it like Beckham, The Imitation Game , Pirates of the Caribbean • Lady Gaga, 28th March- Multiple Grammy winning American musician known for her crazy fashion sense and her album Born This Way
  15. 15. Discover. Distribute. Delight Thank You!