Business Higher Education Forum event at IBM Research - Almaden

1. National Cybersecurity Network Meeting:
Building bridges among undergraduate cybersecurity programs, technology, big data, and evidence-based practices
Dr. James C. (“Jim”) Spohrer
IBM Innovation Champion & Director, IBM Global University Programs
BHEF, IBM Research – Almaden, San Jose, CA, USA, Nov. 22, 2013

2. Last Night’s Welcome
Brian Fitzgerald,
CEO, BHEF
Jeffrey D. Armstrong
President, Calpoly

3. Cybersecurity:
Foundational Technology Solution
for Smarter Planet
Cloud
Social
Mobile
Internet of Things

4. Partnering on Skills
Marisa Viveros,
VP Cybersecurity
Innovation
Dianne Fodell,
Program Exec
Skills for 21st C

5. T-Shapes:
Foundational Graduates
for Smarter Planet
Many disciplines
Many sectors
Many regions/cultures
(understanding & communications)
Deep in one region/culture
Deep in one sector
Deep in one discipline

6. Key Question: Knowledge Half-Life
• What percentage of a companies product and service
offerings to customers change every year?
• What percentage of the courses that students get change
every year?

7. Agenda
•
8:45 Welcome and Introductions
– Jim Spohrer, Director Global University Programs (IBM)
– Brian Fitzgerald, CEO, Business-Higher Education Forum (BHEF)
•
9:00 The National Cyber Landscape
–
Ernest McDuffie, lead of the National Initiative for Cybersecurity Education (NICE) Initiative,
National Institute of. Standards and Technology (NIST)
– Tim Polk, assistant director of cybersecurity, White House Office of Science &
•
9:20 Technology Policy (OSTP) National Cybersecurity Network
– Assessment of High-Priority Areas of Focus
– Meeting Regional Cyber Workforce Needs Through Campus-Led Initiatives
•
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•
•
•
•
•
•
•
–
Bowie State University
Cal Poly San Luis Obispo o Miami Dade College
Miami Dade College
San Jose State University
Towson University
University of Maryland, College Park
University of Maryland, Baltimore County
University of Massachusetts
Washington University in St. Louis
Industry Demand Signaling and Establishing Effective Partnerships

8. • 10:30 Break
• 10:45 Presentation on Building Effective Programs Using the Findings From
the BHEF U.S. Undergraduate STEM Model
• 11:15 Industry-Recognized Cyber Credentials: Creating On Ramps for All
Students by Connecting Academic Credit, Work Experience and
Certifications
• 11:45 Networking Lunch
• 12:30 Cybersecurity Leadership Roundtable: The New Frontier of Cyber,
Big Data, & Innovation Chaired by Bill Swanson, CEO, Raytheon Company
– Jeffery Armstrong, President, Cal Poly San Luis Obispo
– Rick Baily, Vice President of Engineering, Mission Assurance & Product Support
for Boeing Defense, Space & Security (BDS), Boeing
– Jorge Benitez, Chief Executive United States, Accenture
– Daniel O'Connell, President and CEO of the Massachusetts Competitive
Partnership
– Mo Qayoumi, President, San Jose State University
– Marisa Viveros, Vice President, Cyber Security Innovation, IBM
– Technology sector CEOs from the Silicon Valley Leadership Group
• 1:30 California State University – Linking the System through Cyber
– The University System of Maryland as a Model
– Links to NSA CAE Schools – Cal Poly Pomona, Sacramento and San Bernardino
• 2:30 Shaping the National Network’s Policy Agenda
• 3:00 Adjourn

9. Software Convergence
• “Variations of Moore’s Law have been applied to improvement over
time in disk drive capacity, display resolution, network bandwidth
and, most recently, energy consumption.9 In these and many other
cases of digital improvement, doubling happens both quickly and
reliably.”
• “It also seems that software can progress at least as fast as
hardware does, at least in some domains. Computer scientist
Martin Grötschel analyzed the speed with which a standard
optimization problem could be solved by computers during 19882003. He documented a 43-million-fold improvement, which he
broke down into two factors: faster processors and better
algorithms embedded in software. Processor speeds improved by a
factor of 1,000, but those gains were dwarfed by the algorithms,
which got 43,000 times better over the same period.10”
Brynjolfsson, E., & McAfee, A. (2012). Winning the Race With Ever-Smarter Machines.
MIT Sloan Management Review, 53(2), 53.

10. IBM Platforms for Entrepreneurs
• Smarter Cities Intelligent Operations Center Platform
• IBM Watson & Cognitive Computing Platform
• IBM UP helping university startups to scale-up (growth)
11/22/2013
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
10

11. National Science Foundation
A feature of a service system is the
participation and cooperation of the customer
in the service and its delivery. A service system
then requires an integration of knowledge and
technologies from a range of disciplines, often
including engineering, computer science, social
science, behavioral science, and cognitive
science, paired with market knowledge to
increase its social benefit.
Nano-Bio-Info-Cogno

12. Welcome to the new age of
platform technologies and
smarter service systems
for every sector of
business and society
nested, networks systems

13. 11/22/2013
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
13

14. What are the trends?
Digital Immigrant
Born: 1988
Graduated College: 2012
14
Digital Native
Born: 2012
Enters College: 2030

15. Transportation: Self-driving cars
Steve Mahan:
Test “Driver”
15

16. Water: Circular Economy
16

17. Manufacturing: Circular Economy
Baxter: Building the Future
Ryan Chin:
Urban Mobility
17
Maker-Bot: Replicator 2

18. Energy: Artificial Leaf
18

19. Technology: Cognitive Computing
19

20. Example: Leading Through Connections with…
Universities Collaborate with IBM Research to Design Watson
for the Grand Challenge of Jeopardy !
Pioneered an online natural language question
answering system called START, which provided the
ability to answer questions with high precision using
information from semi-structured and structured
information repositories
Assisted in the development of the Open
Advancement of Question-Answering Initiative
(OAQA) architecture and methodology
 Provided technological advancement enabling a
computing system to remember the full interaction,
rather than treating every question like the first one simulating a real dialogue
Explored advanced machine learning
techniques along with rich text
representations based on syntactic and
semantic structures for the Watson’s
optimization
Worked on a visualization component to visually
explain to external audiences the massively parallel
analytics skills it takes for the Watson computing
system to break down a question and formulate a
rapid and accurate response to rival a human brain
Focused on large-scale
Worked on information retrieval information extraction,
and text search technologies
parsing, and knowledge
inference technologies
http://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html
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Worked to extend the
capabilities of Watson, with a
focus on extensive common sense
knowledge

21. Buildings: Circular Economy
China Broad Group:
30 Stories in 15 Days
21

22. Retail & Hospitality: Social Media
22

23. Finance: Crowd Funding
23

24. Health: Robotics & 3D Printing
24

25. Education: Challenge-Based Sport
25

26. Government: Parameterized Meta-Rules
• Innovativeness
• Equity
– Improve
weakest
link
• Sustainability
• Resiliency
26

27. Competitive Parity – Achieved.
• The NFL touts parity—the idea
that any team can win on any
given Sunday. But this year,
parity has truly run wild.
• Through six weeks, 11 of the
NFL's 32 teams are 3-3.
• The Journal asked the statistical
gurus of Massey-Peabody
Analytics to run a coin-flip
simulation…
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28. 2030 and Beyond…. Government, Health, Education, Finance, etc.
28

29. Universities Matter #1
9
Japan
8
y = 0,7489x + 0,3534
R² = 0,719
7
China
Germany
% global GDP
6
5
France
4
United Kingdom
Italy
3
Russia
2
Spain
Canada
India
Mexico
Turkey
1
Brazil
South Korea
Australia
Netherlands
Sweden
0
0
1
2
3
4
5
6
7
8
9
% top 500 universities
Nation’s % WW GDP and % Top 500 Universities (2009 Data)
11/22/2013
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
29

30. Universities Matter #2
…But it can be costly, American student loan debt is over $900M
11/22/2013
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
30

31. Universities Matter #3
“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the
indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard
students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic
activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
11/22/2013
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
31

32. 11/22/2013
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
32

33. Context: IBM 101
More than 40% of IBMs
workforce does
business away from an
office
IBM has
~425,000
employees
worldwide
IBM operates in 170 countries
around the globe
2012 Financials
24% of IBMs revenue in
Growth Market countries;  Revenue - $ 104.5B
 Net Income - $ 17.6B
growing at 7% ( @cc) in
2012
 EPS - $ 15.25 (10 yrs of
IBM Growth Initiatives
EPS d/digit growth)
 Net Cash - $18.2B
Acquisitions contribute significantly
to IBM’s growth ; ~120 acquisitions in
last decade
Number 1 in patent
generation for 20
consecutive years ;
6,478 US patents
awarded in 2012
11/22/2013
New Era in IBM’s Leadership
100 Years of Business &
Innovation in 2011
The Smartest Machine On Earth
10 time winner of the
5 Nobel Laureates
President’s National
Medal of Technology &
Innovation – latest for
LASIK laser refractive
surgical techniques
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
33

34. Why ISSIP? T-shapes for
Teamwork
BREADTH
DEPTH
• Our world is becoming more
interconnected and complex
• Yet most organizations
operate is silos
• Most professional
organizations do a great job
of focusing on one
discipline, function, or
industry sector
ISSIP is a professional society designed
to focus on the interconnected nature
of value co-creation for smart service
systems (tech, biz, social, etc.)
T-Shape
professionals can
innovate across
traditional
boundaries

35. ISSIP Ambassadors
•
More than 15 Ambassadors
and growing…
•
Link ISSIP to other
professional associations,
research centers, conferences,
etc.
•
Help ISSIP co-sponsor
activities in other conferences
more...
http://www.issip.org/learningcenter/valuen
twork/

36. Service Systems Fundamental Abstraction of Service Science:
ISSIP portal to Disciplines (23), Professional Associations (39), Journals (20), Conferences (31), Workshops (7)
Discipline
Association
Marketing
AMA
Operations Research
INFORMS
Information
Systems
AIS
Computer Science
and Engineering
ACM, IEEE
Human Factors
AHFE
Operations
Management
POMS
Systems Science
ISSS
Design
SDN
Systems Engineering
IIE
…
…
Serviceology
SfS
(SSME+DAPP)
ISSIP
IBM SSME Centennial Icon of Progress

37. The Well-Read Service Scientist
(The top 300 papers – together over 100,000 citations)
• http://service-science.info/archives/2708

38. Service-Dominant Logic
Prof. Stephen VARGO
Prof. Robert LUSCH
Vargo, S. L., & Lusch, R. F. (2004). Evolving to a
new dominant logic for marketing. Journal of
marketing, 1-17. (Oct. 2013, ~4500 citations)
Claude Frédéric Bastiat
David Ricardo
Colin Clark
Richard Normann
John Riordan

39. Service Thinking
Saperstein & Hastings: Book, Course, ISSIP Certificate
All value is co-created
Service systems we live and work in
Componentized business architecture
Global-mobile-social scalable platforms
Run-Transform-Innovate
Multi-sided metrics
CVC Group, LLC
39

40. Holistic Service Systems (HSS)
http://www.service-science.info/archives/1056
University Four Missions
1. Learning
2. Discovery
3. Engagement
4. Integration
“The future is already
here (at universities),
it is just not evenly
distributed.”
“The best way to
predict the future
is to (inspire the next
generation of students
to) build it better.”
Nation
For-profits:
State/Province
City/Region
U-BEE
Business Entrepreneurship
Job Creator/Sustainer
Cultural &
Conference
Hotels
Non-profits
Social Entrepreneurship
University
College
K-12
Worker
Family
(professional )
(household)
Hospital
Medical
Research
“Multilevel nested,
networked
holistic service
systems (HSS)
that provision
whole service (WS) to
the people inside them.
WS includes
flows (transportation,
water, food, energy, com
development (buildings,
retail ,finance, health,
education),
and governance (city,
state, nation). ”
U-BEEs = University-Based Entrepreneurial Ecosystems
11/22/2013
© IBM 2013 IBM University Programs
worldwide accelerating regional
development (IBM UPward)
40

41. “Order of Magnitude” Observation:
Modeling Holistic Service Systems
Level
AKA
~No. People
~No. Entities
Example
0. Individual
Person
1
10,000,000,000
Jim
1. Family
Household
10
1,000,000,000
Spohrer’s
2.Neighborhood
Street
100
100,000,000
Kensington
3. Community
Block
1000
10,000,000
Bird Land
4. Urban-Zone
District
10,000
1,000,000
SC Unified
5. Urban-Center
City
100,0000
100,000
Santa Clara
6.Metro-Region
County
1,000,000
10,000
SC County
7. State
Province
10,000,000
1,000
CA
8. Nation
Country
100,000,000
100
USA
9. Continent
Union
1,000,000,000
10
NAFTA
10. Planet
World
10,000,000,000
1
UN
41

42. What’s UP at IBM?
42

43. Those in-the-know say, “IBM is helping to build a Smarter Planet…”
43

44. Smarter Planet = Smarter Systems
INSTRUMENTED
INTERCONNECTED
INTELLIGENT
We now have the ability to
measure, sense and see
the exact condition of
practically everything.
People, systems and objects
can communicate and
interact with each other in
entirely new ways.
We can respond to changes
quickly and accurately,
and get better results
by predicting and optimizing
for future events.
IT NETWORKS
PRODUCTS
WORKFORCE
44
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION
BUILDINGS

45. City challenges
Ryan Chin:
Smart Cities
45

46. Smart Startup: Streetline
46

47. Smart Neonatal ICU
47

48. Land-population-energy-carbon
Carlo Ratti:
Senseable Cities
48

49. 49

50. 50

51. Four commandments for cities of the future: Eduardo Paes at TED2012
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52. SC IOC as a Platform for Innovation
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53. 

Exclusive Networking and
Mentoring event
Identifies entrepreneurs developing
businesses aligning with our Smarter Planet
vision.
SmartCamp finalists raised more than
$50m and received significant press in
Wall Street Journal, Forbes and
Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15, 2012
Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24, 2012
Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 & 21, 2012
Apply by May 25th
apply now at www.ibm.com/isv/startup/smartcamp
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North America SmartCamp lead: Eric Apse, eapse@us.ibm.com
University Programs lead: Dawn Tew, dawn2@us.ibm.com