Merchandise Strategy From Trading to Brand Leadership
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Effective Merchandising is one of marketing strategies
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Merchandise Strategy From Trading to Brand Leadership
- 1. Merchandise Strategy From Trading to Brand Leadership Samuel Pranata
- 2. The Func8on of Merchandising As part of a marke8ng strategy According to the American Heritage Dictionary, merchandising is the promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies: basically everything we do to sell a product to the consumer.
- 3. The Func8on of Merchandising As a brand representa8ve How to Create Customer Dreams in Your counter? Have you ever walked into a counter and just fallen in love? It’s as if the counter was created just for you.
- 4. Key Element • Esthe8c Your merchandising will determine how consumers perceive your brand. You need to think carefully about the first impression that you want customers to have.
- 5. Key Element • Func8onality Does your merchandise display easy to manage? Or does it overwhelm and confuse the viewer?
- 7. Key Element • Quality What happens when the display starts geEng lack of quality? • Customers no8ce. • The image of the brand starts to slip. • The display no longer makes an aJrac8ve first impression. • New shoppers aren’t wowed anymore. • Exis8ng customers start to driO away.
- 8. Key Element • Investment Does your investment suit with brand positioning? Or does it worth to spend that kind investment?
- 9. Key Element • Life Time One day your display is fresh and new A couple of years later it looks a little worn around the edges Your merchandising is need to be modified
- 10. From Trading to Brand Leadership
- 11. Brand Values Martha Tilaar Group 1. Holis8c Eastern Beauty 2. Sustainable Nature 3. Exo8c Innova8on 4. Women Inspira8on 5. Responsible Ci8zenship
- 12. TRADING: Create AJen8on Place case picture here
- 15. TRADING: Create Buzz Place case picture here
- 16. BRANDING: Strengthen Iden8ty Place case picture here
- 19. Summary Stay Relevant Stay Consistent Stay Crea8ve
- 20. Thank You
- 21. Reference • Melanie Mcintosh (Inspire Retail Solu8on) • February 25, 2008 ·∙ Filed under News Clips ·∙Tagged American, effec8ve merchandising, how to, Marke8ng, Merchandising • Source Picture: Coloribus, Youtube and Internal Company