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myntra Online Shopping Store

about company , comparision,history

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myntra Online Shopping Store

  1. 1. BY – SHREYA (M/BFT/12/25) PARUL VYAS (M/BFT/12/17)
  2. 2. Introduction • Myntra.com is an Indian online shopping retailer of fashion and casual lifestyle products, and headquartered in Bangalore. • Myntra was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007. All three are IIT alumni, and have worked for several start-ups. • It has been funded by Venture Capital funds like IndoUS, IDG & Accel Partners. • On 22nd May 2014 Flipkart acquired Myntra in a deal estimated to be around $300 Million. • Today Myntra is the largest online lifestyle retailer with over 350 national and international brands under its banner.
  3. 3. Business Model • Myntra.com is an aggregator of many brands. • It is a B2C i.e. business to customer website. • Its business model is based on procuring current season merchandise from various brands and making them available on the portal at the same time as in respective retail brand outlets. All these products are offered to customers on MRP. • Myntra has tied up with top fashion and lifestyle brands in India, such as Nike, Inc., Reebok, Puma, Adidas, Lee, etc. to offer a wide range of current season merchandise from these brands.
  4. 4. Campaigns • Myntra launched a brand campaign with its first TVC in July 2011. The commercial 'juxtaposes new-age fashion with old-world grit' and positions Myntra as a 'fashionable new age' brand. • Myntra's second campaign, with the tagline "Ramp It Up", was launched in October 2011 with a TVC. The new ad scored high on fashion quotient and the core message was to communicate the launch of the Autumn Winter 2011 collection on Myntra.com. • In February 2012, Myntra also rolled out an OOH (out of home) campaign across Tier 2 cities, to build brand awareness and promote online shopping.
  5. 5. Campaigns • In June 2012, Myntra launched its third campaign. Created by Taproot, the communication emphasises the benefits of buying online, and is titled 'Real life mein aisa hota hai kya’, in which they offer free shipping, cash on delivery, 30 day return & 24 hours dispatch. • Myntra continued the 'Real life mein aisa hota hai kya' theme in its next campaign in October 2012 and extended it to showcase its wide catalogue and hassle-free Returns Policy. • In February 2014, Myntra raised additional $50 Million Funding from Premji Invest and few other Private Investors.
  6. 6. Features • Largest in-season product catalogue • 100 % authentic product • Cash on delivery • 30 day return policy • Easy to navigate • Good content • Fast and responsive
  7. 7. How Myntra Works….  Step 1: Subscribe Subscribe with myntra to get daily deal alert on your email and mobile number.  Step 2: Buy To buy any deal, click on 'Buy' and make payment by various payment modes: credit card, debit card, online banking, Cash card, Phone and lot more.  Step 3: Deal Confirmation Receive your deal vouchers on SMS and Email.  Step 4: Redeem Your Deal Show your voucher at the merchant location and redeem the deal.
  8. 8. Awards • Awarded 'Fashion eRetailer of the Year 2013' by Franchise India – Indian eRetail Awards • Awarded 'Best E-commerce Website for 2012' by IAMAI – India Digital Awards • Awarded 'Images Most Admired Retailer of the Year: Non–Store Retail' for 2012 by Images Group • Awarded 'Best E-commerce Partner of the year 2011-12' by Puma India.
  9. 9. Myntra v/s Jabong JABONG MYNTRA Jabong is part of a cloning strategy by Rocket Internet. It is a clone of the German website Schuhe & Mode online kaufen. Myntra, in contrast, is completely homegrown. Jabong, as a company, stresses more on numbers - website traffic, revenue, valuation, number of brands, number of customers etc. Myntra focuses on quality and innovation. E.g., the Style Studio (Myntra Style Studio). It is the only website completely made in HTML5 using canvas. Jabong does not have anything on similar lines, and is positioned as mainly an ecommerce store for apparel, footwear and accessories. In terms of positioning, Myntra envisages itself as a fashion portal, a destination for fashion content, trends and tips. Jabong offers more brands on products. Myntra offers lesser brands. Jabong has home accessories. Myntra doesn’t have home accessories.
  10. 10. Myntra v/s Jabong JABONG MYNTRA Jabong being a newbie is aggressive in providing various coupons to their users. Myntra is less aggressive in terms of offering discount coupons to users. Jabong does Open delivery, which basically means is that you can check the item before you pay. If you don't like it, you can return the same right then and there. Myntra does not allow you to open the packet unless and until you pay the amount. If you don't like the product the returning is a long process for Myntra.
  11. 11. Category wise comparison Men's Category 1) Casual Shirts: Jabong=3480 Products, Myntra=2195 Products 2)Formal Shirts: Jabong=1228 Products, Myntra=483 Products 3) T-shirt and Polo's: Jabong=5683 Products, Myntra=3265 Products 4)Jeans: Jabong=1037 Products, Myntra=594 Products 5)Trousers: Jabong=920 Products, Myntra=816 Products 6) All Shoes and Sandals: Jabong=5654 Products, Myntra=4209 Products 7) Sweaters & Sweatshirts : Jabong=1820 Products, Myntra=1207 Products 8) Jackets and Blazers: Jabong=464 Products, Myntra=515 Products 9) Bags & Backpacks : Jabong=1876 Products, Myntra= 1115 Products 10) Sunglasses: Jabong=1483 Products, Myntra=613 Products 11) Watches: Jabong=3006 Products, Myntra=1324 Products
  12. 12. Is there a winner ? • Myntra is like an online shoppers stop, you know exactly what brand what item to find where. So Myntra basically is a more appropriate site for fashion oriented people. • Jabong is like an onlineWalmart, you know everything is in there but you just cannot find what you need because, there is just too much. Jabong is preferred by people looking for more discounts and unlimited varieties. • Myntra’s new leap forward is a smart move to increase sales and brand awareness. • However, Jabong’s huge collection, aggressive discounts and marketing endeavours are no less.
  13. 13. 6 Things To Consider While Shopping At Myntra 6 THINGS TO CONSIDER WHILE SHOPPING AT MYNTRA • 1. Always Make Payment Under Secure & Encrypted Connection • 2. Keep Transaction Information Handy • 3. Take Detail Of The Shipping Process • 4. Look For Attractive Offers And Best Deals • 5. Keep A Record Of What You Liked • 6. Make Sure There Aren’t Any Hidden Shipping Charges
  14. 14. References • www.myntra.com • www.jabong.com • www.quora.com • www.dealsandreads.com • www.freekamaal.com

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