With the development of digital technology, seeing and hearing will be digitized, and touch and smell will also be digitized. Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Gen Z enjoys immersing themselves in a virtual audiovisual world, releasing their emotions and making their voices heard. We behind the filter also feel empathetic and express our thoughts via futuristic mixed styling. At present, the filter reality has been extended as boundaries between people and things in different fields or attributes, and boundary between garments and crafts is also gradually blurred. Brand-new trans-boundary designs can be tried to bring a more avant-garde street style.View more: https://www.popfashioninfo.com/trends/color/

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Filter Reality -- S/S 2022 Theme Trend

2. With the development of digital technology, seeing and hearing will be digitized, and touch and smell will also be digitized. Immersive digital technology is gradually filtering
the reality, and reality and social intercourse are increasingly tied up with virtuality. Gen Z enjoys immersing themselves in a virtual audiovisual world, releasing their
emotions and making their voices heard. We behind the filter also feel empathetic and express our thoughts via futuristic mixed styling. At present, the filter reality has been
extended as boundaries between people and things in different fields or attributes, and boundary between garments and crafts is also gradually blurred. Brand-new trans-
boundary designs can be tried to bring a more avant-garde street style.
Theme Driver Analysis

3. Representative Brand -- We11Done

4. We11Done S/S 2021 series explores "homesick" which has been shared by people around the world. Due to this pandemic, people have to interact with each other via
networks. The series features bold designs and patterned garments, inspired by Jung and Kwon's interpreting home as a comfortable, safe and warm place, and the desire
for the future. Details refer to artist Gerhard Richter's vague paintings. Neon light and white lines form abstract patterns, and the unique appearance creates stripes on
garments. Futuristic stripes are added. Taking cues from "Homesick", pink is used to denim jackets, jeans and over-length dresses.
Representative Brand -- We11Done

5. Y/Project S/S 2021 collection has a theme of Reduce, Reuse, Recycle. The Evergreen series also shows up together with S/S collection. Symbolic works of Y/Project are
recreated to show smart structures and diagonal signature designs. The architectural cutting of Glenn Martens has shaped a characteristic style, blurring the design
boundary. Various items are matched in diverse ways, which is a key focus of the brand. (More recommended brands are SU GI, Marine Serre, Jan Cerny, Taakk and
HATRA.)
Representative Brand -- Y/Project

6. Color Inspiration

7. 1. K/DA is a virtual girl group of League of Legends, a popular MOBA. It showed up in the S8 finals and even overshadowed the S8 finals champion IG. 2. Fast fashion also
influences young consumers. Bershka brings us a new series Night Ride which is closer to night fashion with an elegant, cautious and eclectic style. Its clothing tries to find
the balance between the bold and the meaningful, the simple and the cautious. Street fashion and art inspire elegant clothing and change our understanding of night
fashion.
Color Inspiration

8. 3. Combining with data and materials, structures of Chinese characters are deconstructed and reorganized to rejuvenate Chinese characters. A technical feel is added to
Chinese characters externally and internally to create abstract art where calligraphy, painting and seal coexist in harmony. Painting means not only traditional Chinese
paintings, but also technical point, line and plane. Colors and composition of western aesthetics make a more expressive visual effect. 4. The collaboration of Ray Ban
Studios and Patrick Mason makes individuality more flexible than ever. The sunglasses blur the boundary between style and art. Patrick Mason is not only one of the world's
most industrious artistic thinkers, but also an energetic and influential disco dancer. He has never been limited to a single art form in the fields of art, fashion, dance, music
and the LGBT movement in Berlin.
Color Inspiration

9. Key Color -- Dazzling Blue

10. The young generation is immersive in the digital world, so as to filter anxieties in reality. Dazzling Blue is a key color of this theme, ideal for the young market. It can be an
ideal choice to create individualized items or a complementary color to highlight other colors. Its application to organic jersey and recycled woven nylon fabrics can
underline the quality and color sense more. For womenswear, it can be used to flamboyant tops or contrast with deep tones like black.
Key Color -- Dazzling Blue

11. Emerging consumers pay more attention to mood-boosting colors. Festival Fuchsia inspires our desire to span the reality and come into the dreamy digital world. Digital
innovators make pink tones dazzling and striking via surreal effects. Festival Fuchsia is from nature but beyond reality. Its intense hue brings us to a digital world. This
vigorous bright enhances real experiences via games and responds to people's yearning for virtuality. It can be large-scale used on womenswear, while it becomes
decorative color on patterns and accessories for menswear.
Key Color -- Festival Fuchsia

12. Key Item Design -- Loose Shirts

13. Perennial items are renewed to exude different charm. Oversized patterned shirts show a growing momentum in both menswear and womenswear markets. Brights shift
from a decorative color to a trendy color. Mixed brights contribute to digital technical or sci-fi patterned shirts, providing relaxing yet unique designs and catering to the
younger market. Oversized shirts are complemented by fuzzy focus to give a dynamic virtual visual effect and create salable styles. Color processing, brightness exposure,
as well as unfocused colors, scenes and flowers present vague patterns. Fuzzy patterns can also be combined with sheeny materials to stress the blurred effect and
enliven the picture.
Key Item Design -- Loose Shirts

14. In French, dégradation means both gradient color change and erosion, quite aesthetic. The younger generation focuses on emotions, so healing brights, filtering and
ombre effects inspire fabrics, thus tapping into Filter Reality. Under this sub-theme, colors add a futuristic and technical feel to street looks, and color changes renew
traditional knits and classic colored woven fabrics. Transparent recycled polyamide, certified viscose, recycled nylon and polyester are blended and added by recycled or
biodegradable stretchy fibers. Recycled nylon creates lightweight technical fabrics and gives a clear feeling like matte chiffon. Sprayed iridescent colors create a more
avant-garde appearance and update deadstock fabrics.
Key Fabric Design -- Virtual and Real Erosion

15. Key Detail Design -- Placement Extension

16. The boundary between garments and crafts is also increasingly blurred. Brand-new trans-boundary designs give edgy details. In recent seasons, retro, tough and neat
shoulder designs keep prevailing, and the younger generation pursues individualized quilting more. Creative placement extension details regain attention. Volume of
shoulder has been the latest trend for cutting and S/S outerwear. The big drop-shoulder design is broadened, with 3D designs to create a graceful silhouette.
Key Detail Design -- Placement Extension

17. Under this theme, young consumers replace sexy large-scale cutouts with creative cutouts. Detail changes deliver a unique design sense and redefine "sexy". This
technique will shine out brightly in S/S 2022. Cutouts on the chest adds layers. Asymmetric cutouts and geometric cutouts are exquisite and eye-catching. Staggered straps
and cutouts on knitted pullovers reveal some skin, increase the sexy feel of street wear, and open new elegant sexy fashion.
Key Detail Design -- Skin-Revealing Cutouts

18. Inspired by the pulse on the digital screen, stripes and segmented textures give a brand-new pattern style under this theme. Geometric patterns, digital art, scene and art
works are twisted and transformed to bring visually dynamic patterns. Muted space-dyed stripes create vague trans-seasonal patterns, vague stripes and a flowing effect.
Shadowed square checks provide fun mini checks. Ripples in rainbow colors increase the stripe feel, with narrow or wide space to strengthen the visual effect. This kind of
pattern can be placement or all-over used to sweatshirts, jackets and shirts, delivering a new technical street feel.
Key Pattern Design -- Filtered Stripes

19. Representative IP -- Virtual KOL Plusticboy

20. Imma is a petite girl with pink hair and Japanese style makeup. She has a brother, Plusticboy, who is also a virtual KOL. Plusticboy features flashy red hair and mixed street
looks. There will definitely be more virtual KOLs in the future. However, the question is whether the boundary between reality and virtuality will be more blurred.
Representative IP -- Virtual KOL Plusticboy

21. aespa is a girl music group by S.M. Entertainment on November 17, 2020, with four members of Winter, Karina, Ningning and Giselle. aespa combines initial letters of
"Avatar" and "Experience" with "aspect" meaning two sides, which symbolizes to meet the other self and experience the new wold. There is lots of negative news about
them, which reflects the lifestyle of part of youngsters in contemporary time. Their music video, style and styling display a bold post-Y2K style. It is worth mentioning that
every member of aespa has their own virtual images, suggesting virtualization is becoming the mainstream.
Representative IP -- New Girl Group aespa
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