Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

How to Increase Your Online Presence in 30 Minutes a Day

When it comes to online marketing, especially social media, consistency is a vital element to success. Regular presence for even a short amount of time is much more effective than one huge effort once a week. Devoting half an hour to it every day and spending it effectively will be enough to increase brand awareness, grow your audience and gain influence.

Olga will share a fast, 30-minute workout that would help any marketer track their success, grow and engage their audience, and discover new connections and opportunities. Along with activities, Olga will share what tools could help you be more efficient and save time.

How to Increase Your Online Presence in 30 Minutes a Day

  1. 1. How to Increase Your Online Presence 30 Minutes A Day
  2. 2. Persistence & Consistency
  3. 3. Where to start: IdentifyYour Niche Your audience Social Media Networks Set upYour Profiles
  4. 4. Check the traffic from social media Which social channels bring more visitors to your website? Google Analytics
  5. 5. Make sure the audience you connect online matches the audience that converts on your website (GA -> Audience report)
  6. 6. Make sure your profile looks the same People will recognize you easily if you have the same profile image everywhere
  7. 7. Daily Workout: 1.  Track brand mentions 2.  Check your competitors 3.  Analyze your current situation 4.  Grow your audience 5.  Share useful and relevant content 6.  Engage!
  8. 8. Track brand mentions
  9. 9. Check what people say about you Talkwalker Alerts (email)
  10. 10. Check what people say about you BuzzSumo alerts (email)
  11. 11. Hi blogger’s name, Just came across your post on ______. It was so awesome of you to mention @brandname.Thank you! Love your recent post on _________.Thank you for mentioning @brandname! Great tips on ________________.Thanks for mentioning @brandname, much appreciated! Reach out to say “thank you”
  12. 12. Daily Workout: ü  Track brand mentions ü  Check your competitors ü  Analyze your current situation ü  Grow your audience ü  Share useful and relevant content ü  Engage!
  13. 13. Check your competitors
  14. 14. Quick domain overview SimilarWeb
  15. 15. Compare social media presence While British Airways has the biggest audience Lufthansa is the most engaging brand SEMrush social media tool
  16. 16. Check what their audience talks about SEMrush social media tool
  17. 17. Daily Workout: ü  Track brand mentions ü  Check your competitors ü  Analyze your current situation ü  Grow your audience ü  Share useful and relevant content ü  Engage!
  18. 18. Analyze the current situation
  19. 19. Acquisition report: most effective channels Behavior report: most popular content Behavior report: time on page/bounce rates
  20. 20. Test the speed of your website Pingdom.com
  21. 21. Quick overview in the Group report SproutSocial
  22. 22. Facebook page analysis Likealyzer.com
  23. 23. Facebook page analysis Likealyzer.com
  24. 24. Daily email with Twitter stats Sumall.com
  25. 25. Daily Workout: ü  Track brand mentions ü  Check your competitors ü  Analyze your current situation ü  Grow your audience ü  Share useful and relevant content ü  Engage!
  26. 26. Grow your audience
  27. 27. Twitter lists
  28. 28. web.crowdfireapp.com -  Follow up to 100 people daily -  Copy from similar accounts (or competitors). -  Gain active, interested followers.
  29. 29. SproutSocial Discovery Grow your audience strategically
  30. 30. Followerwonk -  Follow/Unfollow -  Profile analysis -  Export to Excel
  31. 31. Free Tools To Find The Influencers
  32. 32. Search for influencers in a specific niche BuzzSumo
  33. 33. Search for influencers in a specific niche Klear
  34. 34. LinkedIn Your Topic Filter by connection, industry, country, etc
  35. 35. LinkedIn – Connect and go beyond social media
  36. 36. Making a connection: LinkedIn Quick Templates Speakers Hi NAME! 

×