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"Disruptive thinking has been, and will increasingly be, critical in solving marketing and strategic challenges and guiding growth, particularly in the digital space.
Using dynamic case studies, Martin Read of Deloitte and Jason Dunstone of Square Holes will discuss and debate hot topics such as why thinking disruptively is so important and how to do it successfully.
Old thinking doesn't cut any more following the GFC in light of the bumpy economic road ahead and the transforming consumer and digital landscape.
Attend this breakfast to:
>> Hear about what disruptive thinking is and why you should care
>> Consider why disruptive thinking and digital disruption are critical factors for marketers
>> Learn to think disruptively in times of high pressure and high expectations
>> Gain a new approach to disruptive strategy using high profile examples and case studies
>> Understand diverse industry sector digital disruption hot spots from the consumers' perspective
>> Navigate into the new world of disruptive thinking with confidence and success"
MD Square Holes and Consumer Researcher
Four disruptive thinkers
Eric MigicovskyMark ZuckerbergHenry FordSteve Jobs
“Trying to get back to the
basics of great products,
great marketing, and great
distribution.” “Apple has
drifted away from doing the
basics really well.”
“Our customers want to
know who is Apple, and
what is it we stand for,
where do we fit in this
world? And what we’re
about isn’t making boxes
for people to get their
jobs done (although we
do that well, we do that
better than almost
anybody in some cases).
But Apple is about
something more than
that. Apple at the core,
it’s core value, is that,
we believe, that people
with passion, can change
the world for the
Steve Jobs on 'Think Different'
“Right now, with social networks
and other tools on the Internet,
all of these 500 million people
have a way to say what they're
thinking and have their voice be
No brand is an island, it sits
within a broader context
“How can you
make my life
“How do these
my life better,
Focus on your product value and
Don’t get scared or distracted by
“Design thinking is a human-centered approach to innovation that draws
from the designer's toolkit to integrate the needs of people, the
possibilities of technology, and the requirements for business success.”
Tim Brown, president and CEO IDEO
An approach to disruptive thinking…