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Creating Successful Geofencing Campaigns – Case Studies
- 2. Mobile Marketing – Geo-Fencing – Creating Successful Geofencing Campaigns – Case Studies TODAY’S TOPIC
- 4. 1. Geo-Fencing Marketing Strategies 2. Successful Campaigns 3. Companies Taking Advantage of Geo Fencing OBJECTIVES
- 6. STEP 1
- 7. Fish where the fish are SUCCESSFUL GEOFENCING CAMPAIGNS
- 8. Build geofences where you believe your customers are, not necessarily where you want them to be SUCCESSFUL GEOFENCING CAMPAIGNS
- 9. When you know where your customers are you can improve your marketing ROI SUCCESSFUL GEOFENCING CAMPAIGNS
- 10. Not necessarily around your store SUCCESSFUL GEOFENCING CAMPAIGNS
- 11. You can build in other locations such as airports if you’re targeting busy travelers SUCCESSFUL GEOFENCING CAMPAIGNS
- 12. Schools if your target market is comprised of mainly parents (eg. soccer moms) SUCCESSFUL GEOFENCING CAMPAIGNS
- 13. These may be better locations than at the stores SUCCESSFUL GEOFENCING CAMPAIGNS
- 14. These may be better locations than at the stores SUCCESSFUL GEOFENCING CAMPAIGNS
- 15. STEP 2: BIG FENCES DO NOT WORK
- 16. A geofence can be any shape or size, but as a business owner, would you rather know when they’re around SUCCESSFUL GEOFENCING CAMPAIGNS
- 17. Construct geofences that are small and thus more relevant SUCCESSFUL GEOFENCING CAMPAIGNS
- 18. As a rule of thumb: Travel time should be about 4 minutes to your doorstep SUCCESSFUL GEOFENCING CAMPAIGNS
- 19. If your store is in a mall, that’s a four-minute walk SUCCESSFUL GEOFENCING CAMPAIGNS
- 20. If along the road, that’s a few blocks SUCCESSFUL GEOFENCING CAMPAIGNS
- 21. Anything larger and you are reducing relevancy in your local messaging SUCCESSFUL GEOFENCING CAMPAIGNS
- 22. STEP 3: BLAND MESSAGES DO NOT WORK
- 23. If your message is an ad versus and action, you will not drive the customer behavior you desire SUCCESSFUL GEOFENCING CAMPAIGNS
- 24. Message must be brief, be locally-relevant and prompt action SUCCESSFUL GEOFENCING CAMPAIGNS
- 25. Do not bombard customers with a message everytime they enter a geofence SUCCESSFUL GEOFENCING CAMPAIGNS
- 26. STEP 4: MAKE IT IMPORTANT
- 27. When you build a geofence make sure that it triggers an important action SUCCESSFUL GEOFENCING CAMPAIGNS
- 28. Choose your geofence purpose wisely SUCCESSFUL GEOFENCING CAMPAIGNS
- 29. Saving a quarter on a cup of coffee is important but like some of our examples last week… SUCCESSFUL GEOFENCING CAMPAIGNS
- 30. Offering legal services to those who enter a bail bonds office is also important SUCCESSFUL GEOFENCING CAMPAIGNS
- 31. AND redirecting a high roller away from a competitor’s casino is also important SUCCESSFUL GEOFENCING CAMPAIGNS
- 32. STEP 5: WATCH THE CLOCK
- 33. A geofence is not just a place on a map, it is also a place in time SUCCESSFUL GEOFENCING CAMPAIGNS
- 34. When you take action on a trigger and when you notify a customer to do something is just as important as where SUCCESSFUL GEOFENCING CAMPAIGNS
- 35. It is important for marketers to connect with their customers whenever and wherever they are SUCCESSFUL GEOFENCING CAMPAIGNS
- 37. Even if you are unsure of how certain metrics directly impact your campaign ROI, record them anyway SUCCESSFUL GEOFENCING CAMPAIGNS
- 38. New take on marketing analytics SUCCESSFUL GEOFENCING CAMPAIGNS
- 39. Do you know what time of day marks the highest propensity for spending among your customer segments? SUCCESSFUL GEOFENCING CAMPAIGNS
- 40. You Should! Your Clients should know about this from you SUCCESSFUL GEOFENCING CAMPAIGNS
- 41. Mobile Ads especially geofencing is your best weapon to ENGAGE your customers SUCCESSFUL GEOFENCING CAMPAIGNS
- 43. Mobile Ads especially geofencing is your best weapon to ENGAGE your customers TACO BELL
- 44. Taco Bell’s Happier Hour Campaign SUCCESSFUL GEOFENCING CAMPAIGNS
- 45. Running campaigns within the New Your Times iPhone app SUCCESSFUL GEOFENCING CAMPAIGNS
- 46. What They Did Right SUCCESSFUL GEOFENCING CAMPAIGNS
- 47. Clear call-to-action Attractive special offer Convenient way for consumers to engage with clear reminders SUCCESSFUL GEOFENCING CAMPAIGNS
- 48. Proximity alerts when a consumer gets close to a Taco Bell location SUCCESSFUL GEOFENCING CAMPAIGNS
- 50. “$1 Mtn Dew Baja Blast Freeze at Happier Hour 2- 5PM.” SUCCESSFUL GEOFENCING CAMPAIGNS
- 51. When consumers tap on the ad, it expands to offer them more information about the promotion SUCCESSFUL GEOFENCING CAMPAIGNS
- 52. From there, consumers can browse a variety of tabs, including “Remind Me at 2PM” SUCCESSFUL GEOFENCING CAMPAIGNS
- 53. There is also a “Remind Me Nearby” tab that alerts consumers when they are near a Taco Bell location. SUCCESSFUL GEOFENCING CAMPAIGNS
- 54. Moreover, the “Invite a Friend” tab lets users pick a GIF and invite a friend to join them for Happier Hour. SUCCESSFUL GEOFENCING CAMPAIGNS
- 55. After users choose a GIF, their email application opens up where they are able to send a message to a friend with the subject line, “Join me for $1 Happier Hour.” SUCCESSFUL GEOFENCING CAMPAIGNS
- 56. The Taco Bell campaign is very interactive and, ultimately, aims to drive brand awareness and drive in-store traffic to its locations. SUCCESSFUL GEOFENCING CAMPAIGNS
- 58. Did you guys enjoy the session? QUESTIONS AND FEEDBACK
- 59. Have a Good Day and Take Care Everybody See You Next Time! QUESTIONS AND FEEDBACK