This digital identity presentation was presented at Staff Development Day, May 16, 2013, Wilfrid Laurier University. Audience: staff, social media beginners.

1. Digital Identity: Who
do you want to be
online?
Shawna Reibling
Knoweldge mobilization officer, ORS
Staff development day May 16, 2013

2. Social Media
Illustration by W. B. Jones
• Relationship
• A cycle of knowledge
exchange
• Searching, sharing
• Possibilities
Blogs
Twitter
Podcasting
Video
Flickr
YouTube
Facebook
Digital Presence
• Who you are online
• What are your ideas
• Possibilities

3. Digital Identity
Digital identity… a set of data that uniquely
describes a person or a thing and contains
information about the subject's relationships to
other entities.
http://en.wikipedia.org/wiki/Digital_identity

4. 1. Explain what you do.1. Write down what you hear.
2. Report back.

5. Who am I online?
‘When you’re promoting brand YOU, everything you do –
and everything you choose not to do – communicates the
value and character of your brand’
(Tom Peters, 1997, The brand called you)

6. Questions to consider
• Do I need a online presence?
• Am I ready to be digitally social?
• What is my online presence?
• Am I starting from scratch?
• Precautions & opportunities …

7. Questions to consider before
joining social media
• Who am I trying to reach?
• What do I want people to know about
me?
• How much time can I spend online?

8. Your Social Identity
• What does your email address say
about you?
• What does your online name say about
you?
• What do you want your
online identity to be?
• Is this for professional or
personal use?
@MrsKutcher

10. Why am I crafting
a digital identity?
• Knowledge mobilization: Moving research
knowledge into active service
• Feedback on ideas
• What are others in your field working on today?
• Real-time conversation and network exchange
• Resource sharing
• Immediate awareness of information
• Conferences? Contacts? Partnerships?
• Event promotion?

11. Why am I crafting
a digital identity?

12. • What words would your co-workers use to
describe you?
Your Digital Identity

13. Di gi t al I dent i t y
Exampl es

14. Consistent identity message

15. Identity: Personal

16. Identity: Personal

17. Identity: Personal

18. Identity: Professional

19. Identity: Professional

20. Identity: Professional
Rule
of
Three

21. Identity: Work

22. Identity: Work

23. Identity: Work

24. Identity: Work

25. Identity: Work

26. Examples

27. • How do you describe what you
do at work:
– At a cocktail party
– When you meet a co-worker
– To your referees
Your Digital Identity

28. Di gi t al I dent i t y
Set up

29. Choosing an Identity
Checklist
• What name do you currently use?(if
any)
• For Twitter: choose something short
• Do you use mobile devices? Is it easy
to type?
• Can you get a persistent alias

30. Web Identity at Laurier
• www.wlu.ca/faculty/name
• Ask ITS
• i.e. wlu.ca/education/kmoreno
• Wlu.ca/childlab

31. Privacy Settings
• Set them up well
• They change
• Test them regularly

32. Help Others Find You
• Be consistent
• Claim your space
• Be recognizable
• Start walking!
• Profiles
• ePortfolio
• Blog
• Domains
Photo credit: http://www.flickr.com/photos/sludgeulper/

33. Ask others & Talk about it
 Add to email signature
Add to Business cards
Write it on your name tag
Share your user names

34. A video summary
https://www.youtube.com/watch?v=2UlcOX1fZW4

35. What is my online presence?
Am I starting from scratch?
Homework: Open a web
browser and find yourself
using one of these tools

36. Contact me
Web: wlu.ca/research/kmb
Email: sreibling@wlu.ca
Twitter:@LaurierResearch