3. Firm that
O creates new promotional ideas,
O designs print, radio, television, and internet advertisements,
books advertisement space and time, plans and conducts
advertising campaigns,
O commissions research and surveys, and provides other such
services that help a client in entering and succeeding in a
chosen market

4. History
O In 1948, David Ogilvy founded the agency
O Starting with no clients and a staff of two,.
O Today it has more than 450 offices in 169 cities.
O 16000 employees world wide
O It serves the fortune 500 companies including
CISCO,COKE,FORD,GILLETTE,KODAK,UNILEVER, AMERICAN
EXPRESS , Yahoo , Johnson & Johnson , IBM

5. O CEO : Cheryl Giovannoni
O Executive Art Director : Brain Cooper

6. o 1st Advertising agency in India
o Started in 1980 with one client – Vimal
o A subsidiary of WPP Group
o Global revenues US$ 4.9 billion
o Offices in India - New Delhi, Kolkata, Mumbai,
Hyderabad

7. List of major clients
Addidas 2007
Americsn Express 1962
Amway 2009
British Gas 2008
BP 1999
Coca Cola 2001
Motorola 2000
Nestle 1956
Bharati Airtel 2010

8. O 2012: rated Best Agency for Career Advancement of
Multicultural Professionals
O 2010:Won 57 medala in annual Cannes Lion
international festivalS
O 2009:Named Asia Pacific network of the year in the
asia pacific awards
O 2008:Workforce Diversity Award (Ogilvy New York)
O 2002:Leader of the Year Award: Miller Brewing Co. -
Switcharoo

9. O Manpower who are creative and
innovative
O Global Presence
O Brand value

12. Discovery
Strategy & Planning
Execution

14.  Dabbu – lal Stories of tata Sky
 Kfc Indian Thadka
 parle G ROKO AMT TOKO MAT
http://www.campaignindia.in/Video/327755,pa
rle-g-takes-the-movement-route-to-create-kal-
ke-genius.aspx
 Age no bar for Cadbury Gems, or its Surprise
toys
 Ogilvy creates new initiative in support of
CPAA

15. Analysis
O Focus on happiness
O Relationships
O Natural
O Work for social cause