Pdf file of prezzo : Parent Awareness Evening - Interactive workshop for parents to keep their children safe whilst using the Internet. Monday 22 March 2010 4 7 part Library conference room -William Clark College, Morris Grove

1. Social Networks, Digital Breadcrumbs & Privacy
GreatMystery14
soody
www.facebook.com/sureshsood
ssood
Hero5!
twi7er.com/soody
www.bravenewtalent.com/talent/suresh_sood
www.linkedin.com/in/sureshsood
Geektoid
scuzzy55
Mangala
suresh.sood@uts.edu.au

4. Agenda
0.
Inappropriate
Content
and
Contact
1.
Online
Social
Networks
101,
“FaceBook
to
Dogster”
2.
TV
3.0
-­‐
The
Future
of
Social
Networks
3.
How
should
I
organise
my
security
seUngs?
4. Where
does
Twi7er
Fit?
5. Digital
Breadcrumbs
6.
Steps
to
Avoid
Social
Engineering
A7acks
7. The
Australian
Government
Resources
for
Safety
on
the
Internet
8. Parents
–
What
Should
We
Do?

5. Inappropriate
Content
5

6. Linguis`c
Inquiry
&
Word
Count
:
“junk
words”
in
content
h7p://www.liwc.net/liwcresearch07.php
Cogni`ve
complexity
=
zexcl
+
ztentat
+
znegate
+
zdiscrep
zincl
Depression
=
zI
+
zphyscal
+
znegemo
–
zposemo
Liar
=
–
zself
–
zother
–
zexcl
+
znegemo
or
Honesty
=
zself
+
zother
+
zexcl
-­‐
znegemo
-­‐
zmo`on
Female
=
zself
–
zsixltr
+z
other
+
znegate
–
zar`cle
–
zpreps
+
zcertain
+
zsocial
+
zpresent
–
zspace
–
zoccup
+
zhome
–
zmoney
Aging
=
zposemo
–
zI
+
zsixltr
+
zcogmech
+
zexcl
+
zfuture
–
zpast
–
z`me
Presiden`al
=
zsixltr
–
zwps
–
zunique
–
zpronoun
–
zself
–
zyou
–
zother
–
znegate
+
zar`cle
+
zprep
Slatcher,
R.B.,
Chung,
C.K.,
Pennebaker,
J.W.,
&
Stone,
L.D.
(2007),
Winning
words:
Individual
differences
in
linguis`c
style
among
U.S.
presiden`al
and
vice
presiden`al
candidates,
Journal
of
Research
in
Personality,
41,
63-­‐75.
6

7. Lurking
A
Fact
of
Life
Online
0.1
0.003
0
5
0.2
1
95
99.8
99

8. h7p://namechk.com/

9. Social
Media
• Blog
– reflect,
read,
write
and
comment
e.g.
WordPress,
LiveJournal,
• Microblogging
– brief
notes,
messages,
comments
e.g.
Twi7er,
Tumblr
• Social
Network
– connect,
communicate,
and
sharee.g.
Facebook,
Ning,
MySpace,
etc
• Generate
content
– upload
content
to
share
with
others,
comment
or
tag
or
reuse
the
content
e.g.
YouTube,
Vimeo,
Flickr,
Slideshare

10. Social
Networking
Sites
• Parse
through
friends
ac`vi`es
forwards
&
reverse
as
well
as
own
social
gestures
• Allow
users
to:
– Create
personal
profiles
inclusive
of
loca`on
informa`on
– Write
status
updates
(pos`ngs
to
friends)
c.f.
blog
entries
– Friends
specify
updates
they
like
– Post
photographs,
videos,
and
audio
clips
– Send
and
receive
private
messages
– Link
to
the
pages
of
friends

11. TV
3.0
Livesta`on
All
your
channels
in
one
place
Surf
and
email
while
you
watch
Instant,
live
chat
with
others
watching
Livesta`on
Desktop
alerts
bring
you
breaking
news
and
Livesta`on
updates
Share
with
friends.
Boxee
makes
it
easy
for
friends
to
share
their
favorite
movies,
TV
Shows,
and
songs
with
each
other,
on
Boxee
or
on
social
networks
like
Facebook
and
Twi7er.

12. World
Map
of
Social
Networks
www.incos.it

13. Facebook
is
My
Newspaper
(Susie
Wilkening,
h7p://reachadvisors.typepad.com/
OneRiot.com:
Search
the
real`me
web

15. 16
million
people
in
the
UK
accessed
Internet
via
mobile
phones
in
December
2009.
Total
of
6.7
billion
pages
and
4.8
billion
minutes
online
during
the
month.
Top
10
sites
accounted
for
70
per
cent
of
both
total
pages
viewed
and
total
`me
spent
online

16. Australia
Leads
Average
Time
Spent
per
Person
on
Social
Media
Sites
in
December
2009

17. Facebook
• Founded
in
2004,
primarily
catering
to
students
• Over
400M
ac`ve
members
worldwide
with
2011
predic`ons
for
1
billion
users
(Gartner)
• Facebook
has
communi`es,users,applica`ons
&
albums
• Over
10
Billion
photos
in
Oct
2008
and
adds
over
3Billion
monthly
• Australian
8.1
M
users
in
October2009
had
uploaded
80
million
pictures
and
wri7en
32
million
"wall
posts"
and
45
million
"status
updates".
(Nielsen
Online)
• Australians
are
spending
29%
of
all
`me
browsing
the
internet
on
Facebook
alone
(Nielsen)
• Applica`ons
run
on
Facebook
platorm
• True
names
encouraged
but
not
guaranteed
• Privacy
model
is
highly
granular
– present
different
informa`on
to
different
groups
or
individual
users
• Messaging
includes
mail,
real-­‐`me
chat,
"wall"
• Now
used
in
private
background
checks

20. Inappropriate
Contact
with
Strangers
and
Bullies
Public
info:
Name,
Profile
Picture,
Current
City,
Gender,
Networks,
Friend
List
and
Pages.
20

21. Facebook
Tips
-­‐
Privacy
• Friends
Lists
• Facebook
Search
&
Google
• Photo
Tag
Mishaps
• Rela`onship
Changes
• Contact
Info
• Wall
Pos`ngs

23. TWITTER
• Market
leader
in
"micro-­‐blogging"
• Began
in
mid-­‐2006
as
"status
message"
service
•
Ubiquity
and
ease
of
upda`ng,
but
limited
space
• Breaking
news,
real-­‐`me
updates:
USAir,
Iran
• Most
mul`media
handled
by
3d
party
links
• Simplified
privacy
model:
updates
public
or
private
• Most
Twi7er
content
is
public
• Private
messages
kept
un`l
user
deletes
them
• Direct
messages
are
private;
sender
can
delete
• Short
URLs
used
to
serve
malicious
links
and
code

26. Digital
Breadcrumbs

27. Social
Engineering
A7acks
• Malicious
sovware
(malware)
is
installed
into
a
computer
fixed
or
mobile
−
to
collect
personal
informa`on
over
`me.
•
Computers
or
mobile
devices
are
hacked
for
personal
data.
• Phishing
– criminals
use
decep`ve
e-­‐mails
to
get
users
to
divulge
personal
informa`on,
includes
luring
them
to
fake
bank
and
credit-­‐
cards
websites.
“Pharming”:
using
decep`ve
e-­‐mail
messages
to
redirect
users
from
an
authen`c
website
to
a
fraudulent
one,
which
replicates
the
original
in
appearance.
– “SMiShing”:
sending
text
messages
(“SMS”)
to
cell
phone
users
that
trick
them
into
going
to
a
website
operated
by
the
thieves.
Messages
typically
say
that
unless
users
go
to
the
website
and
cancel,
they
will
be
charged
for
services
they
never
actually
ordered.
– “Spear-­‐phishing”:
impersona`ng
a
company
employee/employer
via
e-­‐
mail
in
order
to
steal
colleagues’
passwords/
usernames
and
gain
access
the
company’s
computer
system.
ID
thieves
misuse
vic`ms’
personal
info.

30. What
to
Do
–
Elements
of
Strategy

31. Cau`on!
“Children never put off till
tomorrow what will keep
them from going to bed
tonight”
(Anonymous)