New skies-jpitsch-bc-day-2009

SSPI – Broadcast Day
HDTV Growth in Latin America
SES Americom / New Skies
June 15, 2009
Market Development
Jurandir Pitsch

2
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HDTV Growth in Latin America SSPI-2009
Stronger Together
• Global Connectivity
• Regional Distribution
• Emerging Markets presence
• Leading US Cable Neighborhoods
• Strong Enterprise Community
• Premier HD Provider in US

3
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24 Satellites providing Global C- and Ku-band Coverage
Astra-2B
NSS-703
NSS-6
NSS-11
NSS-9
NSS-7
AMC-1
AMC-18
AMC-15
AMC-3
AMC-16
AMC-9
AMC-5
AMC-6
NSS-806
NSS-10
105°W
103°W
101°W
87°W
85°W
83°W
79°W
72°W
28.2°E
57°E
95°E
108.2°E
183°E
AMC-4
AMC-2
AMC-8
AMC-7
AMC-10
AMC-11
CIEL-2
139°W
137°W
135°W
131°W
129°W
AMC-21125°W
Today’s Fleet
New
Existing
40.5°W
37.5°W
22°W

4
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AMC-2
AMC-4
Available for
redeployment
New
Existing
Redeployed
Astra-2B
AMC-8
AMC-7
AMC-10
NSS-6
NSS-11
AMC-11
CIEL-2
AMC-18
AMC-15
AMC-3
AMC-16
AMC-9
AMC-6
NSS-806
NSS-10
139°W
137°W
135°W
131°W
129°W
105°W
103°W
101°W
87°W
85°W
83°W
79°W
72°W
40.5°W
37.5°W
22°W
28.2°E
57°E
95°E
108.2°E
183°E
AMC-21125°W
20°WNSS-7
AMC-4R
AMC-5
NSS-14
NSS-12
NSS-9
Tomorrow’s (December 2012) Fleet
NSS-5
23.5°EAstra3B
5°ESirius5
QuetzSat-177°W
~27 Satellites … 414 C-band and 584 Ku/Ka-band =~998 Total Marketable Transponders
Note: All stated transponder figures in 36 MHz TEs
AMC-1R
AMC-1
AMC-4

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NSS-9
Launched 2009
183ºE
NSS-12
Oct. 2009
57ºE
AMC-4R
Early 2010
101ºW
QuetzSat-1
2012
77ºW
Astra 3B
Early 2010
23.5ºE
NSS-5
yearly 2010
340ºW
Sirius-5
2012
5ºE
AMC-1R
Late 2011
103ºW
NSS-14
late 2010
338ºE
Investing In Growth
Repositioned
2012

6
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0
700
1,400
2,100
2,800
3,500
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Channels
Growth in Global HD Channels
C‐Band Cable Distribution Ku‐Band Cable/FTA Distribution Ku‐Band Pay DTH
HDTV is driving global transponder
demand
• Number of HD Channels projected to grow exponentially
Over 300 channels today
Will increase 9-10X by 2017
Europe, US, Japan dominate in medium-
term
Emerging Markets take-off after 2013
In short-term, DTH to remain the primary
delivery platform
1 2 3 4 5 6 12 SD
Channels/ 36
MHz
Transponder
DVB-S
380
3000
7 8 9 10 11 12
1 2 3
4 5 6
6 HD
Channels/ 36
MHz
Transponder
DVB-S2
36 MHz
Global Market Trends
• Demand Drivers
Bandwidth availability
Digital Switchover
HD Ready Screen Sales
Content Availability
Growth in per-capita disposable income
HD consumes more bandwidth

7
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104
95
44
50
32
DirecTV Dish Network Cablevision
Time Warner Cable Verizon Fios
• US is currently the world-leader in HD as a result of the FCC digital switchover, availability of HD content and HD-ready TV penetration
• HD is driving growth in DTH Outsourcing, Cable Neighborhoods
• Approximately 100 HD channels available by Year End 2008
• 71 million HD subscribers by 2012(2)
• DirecTV, EchoStar continue to lead in HD channel capacity, pushing cable and Telco operators to follow in order to remain competitive
U.S. Market Trends
Total number of U.S. National HDTV
Channels
(1)
Total number of HDTV Channels by platform
operator
U.S. HDTV Market Trends
Source: Morgan Stanley – US Cable, Satellite, Telecom 2008 Outlook, March 27, 2008
(1) – NSR 2008 Global Assessment of Satellite Demand Report, includes Local-into-Local
(2) - SNL Financial, March 24, 2008
NumberofChannels
0
350
700
1,050
1,400
1,750
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Channels
Ku‐Band DTH
C‐Band DTH

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Regional Demand
Region expected to see ~ 21% Growth by 2017 … an additional ~95 Channels
Drivers
•Digital switchover
•Sale of HDTVs
•Content
•Income
Source: NSR, 2008

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Primary Platform
HD Households by Reception Mode (ie. Europe)
Source: Screen Digest, 2007
• DTT
X Spectrum availability
• Cable
X Lack of bandwidth
• IPTV
X Requires fiber
Satellite (DTH) retains the Primary Role in providing HD capacity

10
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Challenges
• High bandwidth requirements
• C-Band for contribution:
• Difficult to get additional capacity (orbital positions)
• Competition with terrestrial systems: wi-max
• Availability of Planned C-Band (4500 MHz to 4800 MHz)
• Ku for distribution and contribution
• New technologies will increase availability: DVB-S2, ACM, multi-
spots

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Challenges (2/2)
• New Spectrum Developments:
• Planned C-Band (4500 MHz to 4800 MHz)
• X-Band for commercial applications
• BSS – Ku and Ka bands (reverse Ka band)
• Interference and Coordination
• Better discipline and coordination will increase the availability of
spectrum. New technologies can minimize the ASI.

12
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Clear Sky HDTV – VCM
Ka band in Europe
QPSK 1/2 8PSK 2/3 QPSK 1/2 8PSK 2/3
SD ΔHD
CNR Variation at 20 GHz
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
Percentage of time [%]
[dB]
Split Betzdorf Madrid
• In a classical approach all terminals are
penalized by the worst case link budget of the
worst case terminal. This penalty is extreme in
Ka
• Combination of VCM and scalable video
(scalable H264) minimize this penalty:
•Scalable video (Hierarchical source
coding):
• HD @ 8 Mbps ≅ SD @ 2 Mbps + ΔHD @ 6 Mbps
•For 99% of the time of the worst
case terminal, SD and ΔHD are
available
•For 99.9 % of the time of the worst
case terminal, SD is available

13
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Clear Sky SDTV – VCM
Ku band in heavy rain zones
QPSK 1/2 8PSK 2/3 QPSK 1/2 8PSK 2/3
LD ΔSD
• The scalable video principle can be used in
SDTV:
•For 99% of the time of the worst
case terminal, LD and ΔSD are
available
•For 99.9 % of the time of the worst
case terminal, LD is available
• Efficiency close to the 8PSK 2/3 one
• This principle would minimize the penalty of the
rain fade in these zones.
• This benefit can be used to reduce the antenna
size
CNR Variation at 12 GHz
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
Percentage of time [%]
[dB]
Kinshassa Betzdorf Madrid

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MLNB – Principle
Multi-feed phase & amplitude combination
• Signal from several receive
combined by linear weighting
• The weighting is static (optimized
at installation time) and
transponder specific
• Practical effect: notch on the
interferers
•example: +2.0deg and -
2.0deg; 3 feeds
~2-3 deg
spacing
LNA
LNA
BPF
BPF
fLO_H
BPF
fLO_L
Linear
Weighting
(w)
-----
Variable
phase shift
and
amp-
litude
combi-
nation
of
input
streams
LNA
LNA
BPF
LNA
DISEqC
Select
R
R C’NTRL
…
~2-3 deg
spacing
LNA
LNA
BPF
BPF
fLO_HfLO_H
BPF
fLO_LfLO_L
Linear
Weighting
(w)
-----
Variable
phase shift
and
amp-
litude
combi-
nation
of
input
streams
LNA
LNA
BPF
LNA
DISEqC
Select
R
R C’NTRL
…
-15 -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 1515
-40
-38
-36
-34
-32
-30
-28
-26
-24
-22
-20
-18
-16
-14
-12
-10
-8
-6
-4
-2
0
2
4
5
Sat 2 Sat 1 Sat 3
Angle [deg]
Relativegain[dBi]

15
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Jurandir Pitsch
SES Americom / New Skies
Market Development - Latin America & Caribbean
Questions or Comments?
SSPI-2009
HDTV Growth in Latin America

New skies-jpitsch-bc-day-2009

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