1. Innovative Products

2. How innovative are you?
• Remove three sticks to leave four

3. Answer

4. • The word innovation derives from the Latin word innovatus,
which is “to renew or change”.
• The main driver for innovation is often the courage and
energy to better the world. An essential element for
innovation is its application in a commercially successful
way.
• Innovation comes about through new combinations of
– a new product
– a new process
– opening of new market
– new way of organizing the business
– new sources of supply.
Introduction

5. Process of Innovation
•The Innovation process can be
depicted as a series of funnels each
getting progressively smaller.
•Typically sixty ideas into the top
funnel only produces just one
innovation.
•The funnels are labeled as the
four phases in the process - idea
generation, idea screening,
feasibility and implementation

6. Types Of Innovation
Product Innovation
Process Innovation
Marketing Innovation
Organizational Innovation
Business Model Innovation

7. A Suggested Innovation Framework
•Do not be afraid to fail
•Take risks
•Move your idea forward
Just Do It
•Seek novelty in design
•Diversify
•Stop looking for the right answer; look for
many right answers
Seek Novelty
in Design
• Define clearly your goals and
objectives
Set Goals and
Objectives
• Challenge all assumptions
• Seek opportunities to innovate
Identify Problems
and/or Opportunities
•Open your mind
•Mental Floss
•Discover your creative rhythm
•Health Makes Wealth
Seek Opportunities
•Become an expert in a field you
love
•Become passionate about your
field
Find what you love to do

8. No knowledge of the night sky is
required. One touch innovation
turns anyone into an instant
astronomer.

9. Sky Prodigy Automatic Telescope
• Key Features
 The earliest known working telescopes appeared in 1608 and are credited
to Hans Lippershey
 A truly revolutionary product with ground breaking technology, Sky
Prodigy is the product of a culmination of decades of telescope
advancements. It combines electronic motors, an intelligent on-board
computer, a digital camera and Star Sense technology to create an
automatic, instant alignment telescope that requires no input from the
user.
 With built-in tracking cameras and a digital database of more than 4000
heavenly objects, the SkyProdigy telescopes sight themselves in less than 3
minutes, so even a first-time stargazer can experience the thrill of
discovery.

10. Cont..
 The telescopes use:
 an integrated imaging camera and patented Star Sense
Technology to automatically align with the night sky and
determine where the telescope is currently pointing.
 The camera automatically captures an image of the sky,
which is processed internally to positively identify the stars in
the image. Once a positive match is found, SkyProdigy
determines the coordinates of the center of the captured
image. The process is automatically repeated two more times
so that the system has three known alignment points that can
be used to make an accurate model of the night sky.

11. Cont.
• Price : ($797.5)
• Weight :18 (lbs) (8.16 kg)
• Optical Design : Newtonian
• Reflector Aperture :130 mm (5.12 in)

12. The brand name that comes to your mind when, you hear the word
“NOODLES”?
MAGGI NOODLES

13. Introduction
 Julius Michael Johannes Maggi (Frauenfeld, Switzerland, 9 October 1846
– Küsnacht, 19 October 1912) was a Swiss entrepreneur, inventor of
precooked soup and the Maggi spice.
 Maggi noodles is a brand of instant noodles manufactured by Nestlé.
 Nestle is a Swiss company founded in 1866 by Henri Nestle.
 Nestle market its products in 130 countries across the world.
 Nestle sells over a billion product every day.
 Nestle put the nutrition as the core of their business i.e: The main
consideration of Nestle is Good Food, Good Life to all consumer.

14. Vision Statement :
Nestlé Norden’s aim is to meet the various needs of the consumer
every day by marketing and selling food of a consistently high
quality.
Mission Statement:
To become an inspiring growth partner that delivers creative,
branded food and beverage solutions enabling operators to
innovate, and delight our consumers.
Objective :
•Good to know
•Good to remember
•Good to talk Consumers

15. MAGGI
• A key need for a product that provides
 good quality food
 convenient.
 take less time to cook
 Maggi consumer uses that product to get fast relief
from hunger
 Claimed to be “2 minute noodles”.

16. MAGGI IN INDIA
• Maggi in India Nestlé India Ltd. (NIL), the Indian subsidiary
of the global FMCG major, Nestlé SA, introduced the Maggi
brand in India in 1982.
• With the launch of Maggi noodles, NIL created an entirely
new food category – instant noodles - in the Indian packaged
food market.
• Maggi launched in India at a time when the instant noodle
was not that well known a category.
• Tagline, ‘Fast to cook and good to eat’

17. STP ANALYSIS
 Segmentation:
• Age
• Life style
• Eating habits of urbanfamilies
 Targeting
• Kids
• Youth
• Office Goers
• Working women
 Positioning :
• Easy to cook
• Good to Eat 2-minute Noodles

18. Top Ramen (tough competitor
in terms of pricing)
Competitor of Maggi 2 min Noodles

19. Brand recall and Future trends
• Introducing a fictitious character who can connect with kids
for better brand recall.
• Organization contests, Games and industrial visits for school
kids to further strengthen the brand image.
• Invite housewives to send new innovative recipes made from
maggi and introduce rewards for the same.
• Foray into the Chinese food segment by introducing branded
products for chowmeen, schezwan and Hakka noodles.

20. PHOTOCOPIER

21. INVENTION
 1937 – XEROGRAPHY
 CHESTER. F. CARLSON – AMERICAN LAW STUDENT
 PATENT NUMBER(S) 2,297,691
 Inducted 1981:
PHYSICIST CHESTER F. CARLSON, THE FATHER OF
XEROGRAPHIC PRINTING, WAS BORN IN SEATTLE,
WASHINGTON.
 IN 1938 SUCCEEDED IN OBTAINING HIS FIRST
'DRY-COPY' AND THE FIRST OF MANY PATENTS
TWO YEARS LATER

22. CONT..
Invention Impact
Chester Carlson's Frustrations
 Selling the Xerox Photocopier
 Carlson - Patent Attorney
 Experiments with photoconductivity
 Electrophotography experiments in the kitchen(1938 – patent
process)
 First photocopy – on a zinc plate covered with sulfur
 "10-22-38 Astoria“ - on a microscope slide, placed on top of more
sulfur and under a bright light. After the slide was removed, a mirror
image of the words remained.
 Failed to sell the invention; rejected by over 20 companies – IBM,
General Electrics

23. MODEL A
 1949 – first Xerographic
machine MODEL A
 Hit in North America
 Photocopying – “xeroxing”
 Pre-xerographic copying
technologies – high cost of
supplies
 Xerographic copier
manufacturers marketed
“specially designed” papers for
better xerographic output.

24. THE FIRST OFFICE COPIER- cOPYFLO
 1955 – Haloid Xerox, produced Copyflo, the first automated
xerographic machine.
 22 years since conception the first true office copier was
produced.
 1958 - introduction of the first-ever commercial push
button photocopier machine the 914.

25. COPY MACHINE WITH A FIRE EXTINGUISHER
 Introduced in 1959 – XEROX 914
 136 copies per hour, and remains one
of Xerox’s most successful products to
date.
 A wonder of modern office wizardry.
 The flaw
 Overheating
 Fail to shutdown
 Catch fire
 Shipped with a companion fire
extinguisher

26.  GOOD TIMES FOR XEROX
 The 914 was a phenomenal success.
 In three years Haloid Xerox's income went from $2 million in 1960 - when the
first 914 was sold - to over $22 million by 1963.
 1961 – shortened its name to XEROX and its stock was listed on the New York
Stock Exchange.
 Xerox introduced 24 new products over the next 20 years.
 CHANGING MARKET
o XEROX v/s THE COPIER
 Ricoh – emerging competitor during 1955, developed RiCopy 101 Diazo copier
 Developed the prize-winning RiCopy DT 1200
 Minolta, Panasonic, Toshiba, Sharp, Konica and Canon started to produce small
office copiers.
 NEW BRANDS NOT TRUSTED
 Copier Dealerships – offer “local service”
 Canon most successful to employ this tactic (Guerilla Marketing)

27. RE-BRANDING:
- Correct customers – when referred to their brand of
photocopier as a "Xerox machine".
- "Xeroxing" corrected to "copying"
- "Xerox Machine" - the "photocopier machine".
COPIERS TODAY:
- Xerox – no longer the market leaders, still the most trusted
brand.
- 1975-85 the main battle was fought.
- Neglected development in their core business and invested
millions into the computer market.

28. Jaipur Foot
From SOB to SMILE

29. Bhagwan Mahaveer Viklang Sahayata Samiti, Jaipur
• BMVSS was set up in 1975
• Non – governmental, Non- religious,Non – religion,
Non – political Society
• For helping physically challanged and financial
weak among them

30. Back to LIFE……

31. Jaipur foot History
The idea of making Jaipur foot was first conceived by
Mr. Ram Chander Sharma who designed and developed
the foot and the limb.
The Jaipur Foot was developed in 1968.
To further improve the quality of Jaipur Limb, total
contact socket systems have been incorporated in below-
knee prosthesis.

32. Advantages of Jaipur Foot over SACH-Foot (western design)
A person can walk like a normal person without a stick
or support
Run, ride a bicycle and climb a tree
Go back to work in the field, factories, shops and offices

33. Jaipur foot Vs SACHFoot
 SACH-FOOT
 SACH Foot doesn't look like a
Normal Foot.
 SACH Foot requires a closed shoe
to protect as well as hide it.
 Cost : 8000 U.S. Dollar
 Fitment Time : 3 Months
• JAIPUR-FOOT
 It looks like a Normal Foot.
 No such need or requirement
with Jaipur Foot. But in case
someone wants to wear a shoe, he
can do it comfortably with a flat
heel shoe.
 Cost : 35 U.S. Dollar
 Fitment Time : 1 Hours

34. Cont…
 Stern training & skills
are required to
fabricate SACH Foot.
 Raw Material for
fabrications is not
locally available.
 It is costly and
unavailability of the
material further adds to
the cost.
 Requires very little
training to fabricate.
 Raw Material for
fabrication is locally
available.
 It is very economical

35. Cont…
 No cross- leg sitting is
possible because it
requires adduction at
forefoot & transverse
rotation of foot in
relation to shank.
 SACH Foot is suitable
only for walking on
level ground
 Cross- legged sitting
is possible because
sufficient forefoot
adduction &
transverse rotation of
foot
 walking on uneven
ground and rough
terrain is very
comfortable.

36. Awards and Recognition
• Received National Award for the best
institution working in the field of Rehabilitation of
the Disabled in the year 1998.
• Received Mahavir Award for the philanthropic
services and welfare of the Handicapped in the year
1999.
• PADMA AWARDS - 2008: THE PADMA
BHUSHAN (Social Work) conferrred on Mr. D. R.
Mehta, Founder and Chief Patron of BMVSS by Hon.
President of India on the occasion

37. Video:

38. Life-transforming ideas have almost come through reading
books…

39. Reading books inspires thought
And I believe every innovation was once a thought

40. E-BOOKS
• An electronic version of a printed book
• Book-length publication in digital form
• Consisting of text, images, or both
• Can be read on Personal computers and many mobile phones
• No. of e-books read globally in 2011-14.7 million
• Generated revenue globally in 2011 –$ 6 billion

41. Advantages of E-Books
 Many books are available Free of cost
 You don’t have to carry bundle of books with you all the time
 Can be transformed in to multiple languages
 Easily available
 Production of e-books does not consume paper and ink
 Can be read in low light or even in dark

42. Drawbacks of E-Books
• Can’t provide visual appeal in library
• E-books mostly used for reference purposes
• Due to faults in hardware or software, e-book readers may
malfunction and data loss can occur
• Piracy of e-books
• Environmental concerns

43. Conclusion:
Creativity is thinking up new things. Innovation is doing new
things
 The enterprise that does not innovate inevitably ages and
declines. And in a period of rapid change such as the
present…the decline will be fast.
 Innovation happens because there are people out there doing
and trying a lot of different things.
 An innovation is said to be an accident meeting a prepared
mind.”