A brief introduction to Strategic Management and its components

1. INSTITUTE OF MANAGEMENT STUDIES
SUBMITTED TO: SUBMITTED BY:
Mr. SAchET ANAND SIr ATUL AchhANIYA
(72028)
MBA FT SEcTION “B”
CARE DRIVERS SCHOOL
STRATEGIC MANAGEMENT ASSIGNMENT

2. INTrODUcING "cArE DrIVErS
SchOOL"
•Mission: Our mission at Care Drivers School
is to provide a safe, nurturing, and
stimulating environment where children can
grow, learn, and flourish. We strive to foster
their physical, intellectual, and emotional
development through interactive play,
engaging activities, and age-appropriate
education.

3. BUSINESS STrATEGIES:
1. Sales Strategy: Our Sales Forecast depends on
establishing a loyal customer base who use our day care;
we expect a few committed customers "regulars" who will
bring in more rewarding business through word of mouth
marketing. In order to achieve this kind of business, each
customer, whether on the first visit or their hundredth,
will be treated graciously and with respect.
Part of our mission is to educate our customers about the
awareness of ever increasing competition in the education
industry; however, this must only be done in a respectful
fashion. Our knowledge is a resource, and must never be
used to make a customer feel uncomfortable.

4. 2. Marketing Strategy: We almost entirely on word-of-mouth
marketing to generate business. We will engage in an ongoing
aggressive marketing program that will help us establish
profitability quickly and set the stage for continual growth.
Our strategy will be to position the "Quality" of our business,
offering a high-quality service at affordable prices to individual
and corporate offices, where young brain can learn and
develop in a superior environment under trained and qualified
staff.
3. Pricing Strategy: We primarily utilizes competition based
pricing, because they believe that the most valuable customer
is not influenced by discount programs, instead they focus on
the end results, which require specialized care from our
workforce at all levels of this service.

5. 4. Promotion and Advertising Strategy:
• Online Advertising - Care Drivers School will advertise
regularly on popular social media sites, such as Facebook
and YouTube. Compared to traditional print advertising,
this is a cost-effective tactic that will allow them to reach
prospects in a highly-targeted way (e.g., based on criteria
such as age, gender, geography, etc.).
• Web Site - Child Care Center has developed a simple Web
site, the website shall provide basic information about the
services, add-ons, admission and monthly fees and links to
their presence on the aforementioned social media
channels. The website shall be replaced by an owned
domain name in initial 12 months of operations.

6. whY YOU ShOULD chOOSE US:
• Safe and Reliable: We are here to ensure your daily school
run runs smoothly and safely. We have staggered pick-up and
drop-off times, making it convenient for you to collect your
children from school. Our drivers are trained to drive safely,
so you can be sure your kids will arrive promptly and safely at
their destination.
• Dedicated Drivers: Our school service driver pick-up is
dedicated to dropping your kid to and from scho ry day. As
this is a specialized service cary, we have hand-picked our best
drivers task.
• Always On-time: We understand that your kids rely on you to
be on time, which is why our school pick-up never delays.

7. • Online Presence: Build a professional website for Care Drivers
with detailed information about your programs, staff, facilities,
and contact information. Optimize the website for local search
by including relevant keywords and location-based information.
Maintain active social media profiles to engage with parents,
share updates, and showcase the positive experiences of
children at the daycare. Encourage parents to leave reviews and
ratings on popular review platforms.
• Local Partnerships: Establish partnerships with local businesses,
such as pediatricians, children's clothing stores, toy stores, and
community centers. Offer exclusive discounts or benefits to
their customers or clients and display promotional materials.

8. • Parent Engagement: Prioritize building strong relationships with
parents by encouraging their active involvement in their child's
development. Organize parent-teacher meetings, workshops,
and events where parents can participate and gain insights into
their child's progress. Regularly communicate with parents
through newsletters, emails, or an online portal to keep them
informed about activities, learning milestones, and upcoming
events.
• Quality Assurance: Focus on providing exceptional quality of
care and learning experiences for children. Maintain high
standards of cleanliness, safety, and professionalism.
Continuously invest in staff training and development to ensure
they are equipped with the latest knowledge and skills in early
childhood education. Actively seek feedback from parents and
make necessary improvements based on their suggestions.

9. • Developing the Brand: Once you decide your message to
the consumer, it's time to come up with a brand that
reflects those views. Develop a simple logo that tells your
story with a few words and an image, and make sure it goes
everywhere your business is represented-on your walls, on
the staff T-shirts, on company letterhead and the plastic
toys you hand out as marketing materials. The logo and
the business name should be ubiquitous in your target
market. Pay attention to details like your logo's color
scheme and the language you use. Everything should link
back to the image you want to portray to the marketplace.

10. • Go Online: Social networking and digital marketing has
come a long way since the early days of the Internet
when it was hard to tell who we were reaching. Digital
advertising can be effective with such relatively low-cost
measures as targeted search ads, but social media can be
especially helpful in creating an online environment that
represents your brand. For example, taking pictures of
daily activities and posting them to a password-protected
website can both reassure parents that their children are
being well-cared for and get them excited about your
business. That can be huge for word-of-mouth marketing
and referrals, and can make our brand stand out from
the competition.