1. SWOT Analysis
SWOT Analysis
By: Christopher Gilbert
BUS/475
Instructor: Dr. Steve Verrone
June 15,2016
Factors that are in the external environment and their effect on
the Neon Software, Inc.
Business Factor: Influence on the organization
Economic Condition
Economic conditions can be a threat to a business due to the
regular changes that occur such as the increase in interest rates
of goods and services. This makes customers reduce their
purchasing power of goods and services available in the market.

2. This affects the manufacturing organization for they will
produce the products in small amounts to avoid loss.
Unemployment
.
Technology
Technology may become a weakness to the organization if they
are not aware of the up to date technology to remain
competitive in the market and deliver quality and unique
product to the customers. Organizations that lag behind in
technology are at risk of losing their shares in the market
Environmental
This involves the surrounding such as climatic changes which
may include floods, drought and global warming. Global
warming is a phenomenon where harmful products affect the
ozone layer. This can be may be a weakness in the business that
highly relay on agricultural products. Their production of
goods and services may decrease and this affects their income.
Social
This involves the change in lifestyle. Organizations should be
up-to-date with various lifestyles in the market so that to meet
customer’s needs and wants.
For example for the product that is on fashion is jeans trousers,
the organizations should increase their productivity since they
an opportunity for improving their productivity. This improves
the organization operation in the market, more so increase their
operating profits.
Innovation
This bring creative and coming up with new ideas that enhance
the productivity of an organization. This opportunity to the
organization since they can be able to improve their operations
by adopting advanced technique in their production thus being

3. competitive in the market. This led to the production of a
unique product that will be attractive to the customers and this
will lead to increase in the level of production.
Competitive analysis
This stands out to be a threat to the organization since they
should be aware and keen of the new entrant in the market.
Competitors always try to be smart in the market for they lower
the prices of their products as compared to others and also try to
rebrand the existing products in the market so that they may
attract the customers. Therefore, organizations should always be
alert to identify such competitors.
Strategy
This refers to patterns of action over a period of time.
Organization bases their ideas and decisions on various
strategies so as to archive the set objectives and goals. This
becomes the strength of the organization for they are able to
remain competitive in the market and improve their
productivity.
Structure
This refers the hierarchy of people who are in the management
of the workforce in an organization. They may either improve or
slow down the organization performance. For example where
there are several levels of management in a firm, the decision
making on certain issues may be slow. This becomes a weakness
in the firm for it will affect the effective performance and
operations.
Processes and systems
This refers to the systems that are used to run the organization
performance. Each firm follows a certain system as they carry
out their activities such the procedure used to pay employees in
an organization.

4. Resources
These are the materials used by the organization to run certain
operations. There stands out to be strength of the organization
since they are able to produce more goods and services to meet
the customer’s needs and want
Goals,
These are the aims and achievement that the organization would
wish to meet thus enhancing better performance of the
operations. This is an opportunity drive within the organization
Strategic capabilities
They refer to patterns adopted by the organization to run their
operations. These strategies enhance strength within the daily
running of the day to day activities.
Culture
This refers to certain behavior adopted by various group of
people. This can become a weakness in the organization if they
are not aware of cultural practices that are adopted by various
groups of people.
Technologies
This refers to innovative and creative ideas that are adopted to
enhance the organizational performance. With technology the
organization is able to produce quality and unique product this
making them competitive in the market and increasing the
purchasing power of customers. The organization operations are
able to run efficiently.
Innovation
They are creative ideas that an organization can come up with in
order to remain competitive in the market. This drive acts like
strength to the organization. The firm is able to enhance
efficient and effective performance.
Intellectual property
The intellectual property is important to both the government
and the employees within the organization. This creates an
opportunity to the firms operations.

5. Leadership
Good leadership helps in ensuring good management of the
organization. Good management enables all the workers within
the firm are treated equally and fairing without discrimination.
This enhances to productivity among workers.
Synopsis
With the change in the technological influence the reality that
lies in the life of many involve the tactical acute that the world
is hitting the new world order. In the alliance of the nations and
the reality at hand the technological demography has spread to
the rest of the world leaving the necessity of the invention on
the rise and people trying to think of the new technology to
improve the existing one. In the realm of business development
there are some of the businesses that are being in the extent of
developing with the trends in the organizations.
The SWOT analysis is always in the effect of the business since
it guards the business and moves with the trending world of the
organizations. With the reality of this there are some of the
moves and the forces that are encountered by the business which
can either be internal or external. With this they are both in the
advance times and the external and internal forces are kind of
separate from each other. The internal and the external forces
are as follows,
Legal and regulatory, Global, Economic, Technological,
Innovation, Social, Environmental, Competitive analysis with
this among others are the forces that affects the business
enterprises in which there are some that are in the real sense
tend to beg the question of how the external environmental
forces have to the entangle with the rest of the internal forces.
In the reality the same consequential and inevitability of the
forces have to take the real part of the forces. In some part of
the reality is that the external forces are beyond measurable
doubt not that affecting the businesses compared to the internal
forces.

6. The internal forces are the forces that affect the businesses
internally and are the forces that are so radically interlude with
the business. In all of this the reality is that internal forces are
that they include the following: Strategy, Structures, Processes
and systems, Resources, Goals, Strategic capabilities, Culture,
Technologies, Innovation, Intellectual property, Leadership
among the many others. With all of this the reality remains that
in all of the following and the reality being that it is all in the
name of making the businesses healthy.
1
Strategic Plan Part 1: New Product or Service
Strategic Plan Part 1: New Product or Service
Strategic Plan Part 1
By: Christopher Gilbert
BUS/475
Instructor: Dr. Steve Verrone
June 7th, 2016

7. Table of Contents:
1. Executive Summary
2. Existing Business Analysis
3. New Division Proposal
i) Target Market(s)
ii) Expected Marketing Objectives and Performance
iii) SWOT Analysis
iv) Mission, vision and values integration
4. Conclusion
5. References
1) Executive Summary
Neon Software, Inc. is a small, privately-owned
corporation in the initial year of a transformation from first to
second-generation management. Neon Software offers
handcrafted date-book programs and related things to around
400 organizations, which utilize the product for the most part
for advancement. Neon's 18 representatives face planning
challenges, as Neon's business is very occasional, with its most
obvious interest amid October, November, and December. The
assets and staff remain mostly idle during the remaining
months. A remarkable test confronting Neon Software is the
means by which to build benefits and improve utilization of its
assets amid the off-season. An assessment of the organization's
inward qualities and shortcomings and outside circumstances
and dangers served as the establishment for this vital
examination and showcasing arrangement. The method
concentrates on the organization's development methodology,

8. recommending strategies in which it can expand on existing
client connections, and on the advancement of new items and/or
services focused to particular client specialties. Since Neon
Software advertises an item utilized principally as a limited
time device by its customers, it at present is viewed as a
business-to-business advertiser.
2) Environmental Analysis
Established as a business printing organization, Neon
Software, Inc. has developed into an advertiser of excellent,
uniquely designed calendar programming and related business-
to-business claim to fame things. In the mid-1960s, John Dean
bought the organization and, through his full-time
responsibility, transformed it into an exceptionally fruitful
privately-run business. Dean's 37-year-old child, Jonathan, will
assume control as Neon Software's leader soon and permit the
senior Dean to downsize his involvement in the management of
the firm.
Technological strengths
A unique developing innovative pattern includes Personal
Digital Assistants (PDAs), or personal information managers
(PIMs). A PDA is a handheld gadget, comparative in size to an
expansive mini-computer, which can store a wide assortment of
data, including individual notes, addresses, and a logbook. A
few PDAs even can fax letters using microwave correspondence.
As this pattern proceeds with, current programming based
schedule items may be adjusted to coordinate the innovation.
Sociocultural Strengths
In today's general public, buyers have less time for work
or relaxation. The signs of today's practical items are
accommodation and convenience. So, if the item does not spare

9. time and is difficult to utilize, shoppers will just overlook it.
Programming based date-books fit this customer require entirely
well. A product based timetable additionally fits in with other
societal patterns: a move to a paperless society, the need to
robotize tedious undertakings, and the developing reliance on
PCs, for instance.
3) The New Division Proposal
I propose that Neon Software utilizes the newly formed E-
Calendar division to enhance the level and quality of service
provision while at the same time capitalizing on the innovative
channels availed by technology. The department’s Vision,
Mission, and Value Statements are as follows:
Vision: To make our client's daily commitments more exciting
and enjoyable.
Mission: We strive to enhance the daily experience of our
customers globally through the commitment to personalized
service, quality, and innovation in our digital products and
services.
Our Core Values include excellent customer service, Creativity,
Pioneering technology, Integrity, and Social responsibility.
i. Target Market(s)
By focusing on the commitment to service and quality,
Neon Software will implement a niche differentiation strategy
in a somewhat diverse marketplace. Its ability to differentiate
its product will contribute to superior annual returns. Its target
market consists of manufacturers or manufacturing divisions of
large corporations that move their products through dealers,
distributors, or brokers. Its most profitable product will be a
software program for a PC-based calendar, which will be
tailored to meet client needs through artwork, logos, and text.
Clients will use this calendar software as a promotional
medium, providing a disk to their consumers as an advertising
premium. The calendar software will not be available for resale.
The calendar software venture will begin as an ancillary product
to Neon’s commercial printing industry. However, due to the

10. increase of PCs and the growth in technology, the computer
calendar should soon become more profitable for Neon than its
wall and desktop paper calendars. Neon’s staff will focus on the
further development and marketing of the software.
ii. Expected Marketing Objectives and Performance
Neon Software’s sales representatives call on potential
clients and, using a template illustration disk, help them create
a calendar concept. After finalizing a deal, Neon will complete
the idea, including design, copywriting, and customization of
the illustration disk. The organization will then sent
specifications to the supplier, located at vast distances from the
firm, for further production of the discs. Perhaps, what most
differentiates Neon from its competitors is its high level of
service. The staff will then ship the final disks to any location
the purchaser specifies. Product development and customization
of this type will require significant amounts of time and effort,
particularly during the product’s first year. Thus, Neon should
deliberately pursue a strategy of steady, managed growth, for
example employing a company-specific approach to market its
products. The first year in dealing with a new customer will be
the most stressful and time consuming for Neon’s salespeople
and product developers. The subsequent years should be faster
and significantly more profitable.
iii. SWOT Analysis
A. Strengths
1. Neon Software's item separation technique is the aftereffect
of a solid showcasing introduction, duty to high caliber, and
customization of articles and bolsters service.
2. There is little turnover among workers who are very much
compensated and enjoyed by clients. The moderately small size
of the staff advances kinship with associates and customers and
cultivates correspondence and fast reaction to customers' needs.
3. A long haul association with the essential supplier has
brought about shared information of the item's prerequisites,

11. adherence to quality benchmarks, and a normal vision all
through the improvement and creation process.
4. The high rate of reorder business recommends a fulfilled
client base, and also positive verbal correspondence, which
produces somewhere in the range of 35 percent of new business
every year.
B. Weaknesses
1. The exceptionally straight administration chain of command
(the Deans) and absence of administrative reinforcement may
obstruct inventiveness and development. Excessively few
individuals hold an excess of learning.
2. Regardless of the effective, long haul association with the
supplier, single-sourcing could make Neon Software powerless
in the case of a characteristic fiasco, strike, or disintegration of
the existing vendor. Alternate courses of action for providers
ought to be considered.
3. The regular way of the product offering makes bottlenecks in
profitability and income, places unnecessary weight on the
workforce, and strains the offices.
4. Both the product offering and the customer base need
broadening. Reliance on current reorder rates could breed
smugness, welcome rivalry, or make a misguided feeling of
consumer loyalty. The advancement of an item that would make
the product schedule old would most likely put Neon bankrupt.
5. While the little size of the staff encourages kinship, it
additionally hinders development and new business
improvement.
6. Neon Software is receptive as opposed to confident in its
advertising endeavors due to its substantial dependence on
positive informal correspondence for acquiring new business.
7. Neon's present offices are swarmed. There is no place for
additional representatives or new hardware.
C. Opportunities
1. Publicizing uses in the United States surpass $132 billion
every year. More than $25 billion of this is spent on post office

12. based mail promoting, and another $20 billion is dedicated to
claim to fame publicizing. The potential for Neon Software's
development is critical in this business sector.
2. Technical advances have not just arranged for the time for
Americans and brought more prominent effectiveness
additionally have expanded the measure of anxiety in their fast
paced lives. PCs have ended up typical, and individual data
directors have picked up notoriety.
3. As U.S. organizations search for approaches to creating client
connections instead of simply close deals, indications of this
relationship could come as adequate premiums or blessings that
are helpful for the customer.
4. PC based logbooks are effectively appropriated broadly and
all inclusive. The globalization of business makes a chance to
build up new customer connections in distant markets.
D. Threats
1. Reengineering, right-measuring, and outsourcing patterns in
administration may modify current channel associations with
specialists, merchants, and wholesalers or dispense with them
out and out.
2. Date-books are fundamentally a non-specific item. The
innovation, information, and hardware required to create such a
thing, even a PC based one, are insignificant. The conceivable
passage of new contenders is a noteworthy danger.
3. Robbery of prized formulas and programming theft through
unapproved duplicating are hard to control.
4. Claim to fame publicizing through limited time things
depends on gadgetry and thoughts that are new and distinctive.
Accordingly, item life cycles might be very short.
5. Single-sourcing can be detrimental or even deadly to an
organization if the buyer-supplier relationship is harmed or if
the supplying organization has money related trouble.
6. Rivalry from customary paper schedules and other limited
time things is solid.
E. Coordinating Strengths to Opportunities/Converting
Weaknesses and Threats

13. 1. The acknowledgment of innovative advances and the longing
to control time make a potential requirement for a PC based
logbook.
2. Neon Software has a more open door for business
development amid its crest season than it can in no time handle
due to asset (human and capital) limitations.
3. Neon Software must alter its administration pecking order,
engaging its workers through a more decentralized showcasing
association.
4. Neon Software ought to talk about future development
methodologies with its supplier and create emergency courses of
action to manage unexpected occasions. Conceivable satellite
offices in other geographic areas ought to be investigated.
5. Neon Software ought to consider enhancing its product
offering to fulfill new market corners and create non-seasonal
items.
6. Neon Software ought to consider looking over its present
clients and its customer clients to pick up a superior
comprehension of their changing needs and desires.
iv. Integrating the mission and value statement of the New
Division to those of the firm
The present mission, vision, and value proclamations are
composed comprehensively to give the divisions inside the
organization a general strategy and direction. Every division
then deciphers the system and objectives to create operational
procedures, methods, policies and arrangements to execute and
accomplish those goals.
Strategic management components such as Strategic Analysis
and Choice; Long-Term Objectives, Action Plans and Short-
Term Objectives, Restructuring, Reengineering, and Refocusing
the organization�� will require further investigation while
considering the Customer Focus Initiative, which will demand
the tailoring of every single new service or product according to
client specifications. (Pearce, 2004)
These other crucial segments also considered as a component of
the strategic administration process include: Company Mission,

14. Internal Analysis, External Environment, Generic and Grand
Strategies, Policies That Empower Action, and Restructuring,
Reengineering, Refocusing the Organization; (Pearce, 2004)
Most senior managers included at the start of the new venture
will either resign or proceed onward before that program
achieves its last decision and responding to transient numbers
will create issues toward the end of a significant portion of the
organization's bigger activities.
Conclusion
I might want to advance the adjusted statement of purpose that
furnishes an objective with a future long-run mentality. Neon
Software is a differentiated innovation organization that is
receptive to the present and long haul future needs of its current
and any future clients worldwide.
References
Pearce, Robinson: (2004). Strategic Management, New York:
McGraw-Hill