Powerful presentation

1. POWERFUL PRESENTATIONS
The examples of the communications
products used in this section are USAID
specific, however it can be applied to other
donor, project, or client.

2. What are criteria for an
effective stakeholder
presentation?

3. Techniques ofPerformance Driven Presentation
Design
• Specific objectives
• Stakeholder analysis
• Sequencing and timing
• Success criteria
Four Focuses of Action
Audio/Visual
• Graphics & charts
• Slide layout
• Sound or music
• Ease of use
{title}
• {text}
Personal Delivery
• Persuasive style
• Speech and voice
• Non-verbal alignment
• Audience rapport
Evaluation
• Quality of questions
• Level of discussion
• Post feedback
• Actions taken
Getting Audience
Re-Action

4. Performance Driven Presentation Techniques
Design
– Specific objectives
– Stakeholder analysis
– Sequencing and timing
– Success criteria

5. Presentation Design
Clear
Objectives
• inspire
• motivate
• persuade
• entertain
• educate
50% of Effort
Stakeholder
Analysis
• Top concerns
• Personality
types
• Political agendas
• Topic expertise
• Time pressures
Sequencing
• Problem ->
Solution
• Funnel data
• Evidence
• Anecdotes &
highlights
Define
response
• Action
required
• Metrics
Stakeholder Filters Building the Case Criteria for Success

6. 6
What Do You Want to Achieve?
• Educate
• Entertain
• Persuade
• Motivate
• Inspire

7. Stakeholder Analysis
• Time
Pressure
A Fine Balance
• Politics
• Key Concerns
• Communication
Preferences
• Personalities
• Expertise

8. Sequencing
Typical Briefing
1. Introduction
& Purpose
2. Current
Situation
3. Issues or
Complications
4. Solutions or
Recommen-
dations
5. Wrap-up
&
Summary

9. 9
Performance Driven Presentation Techniques
Sequencing
– Problem -> Solution
– Funnel data
– Evidence
– Anecdotes & highlights

10. 10
Performance Driven Presentation Techniques

11. 11
Organize your main points:
State the point.
“My first (second, third) point is …”
“Now another major point is …”
Support the point.
“Let me give you an example.”
“Here are some statistics.”
“Do you remember the story of …”
“And by that I mean …”
“The term ________ refers to …”
Summarize the point.
“And so you can see that …”
“To summarize this point …”
The “SSS” Formula

12. Questions & Discussion

13. Performance Driven Presentation Techniques
Audio/Visual
– Graphics & charts
– Slide layout
– Sound or music
– Ease of use

14. Performance Driven Presentation Techniques

15. Performance Driven Presentation Techniques

17. Performance Driven Presentation Techniques

18. Performance Driven Presentation Techniques

20. 20

22. Performance Driven Presentation Techniques

23. Performance Driven Presentation Techniques

24. Performance Driven Presentation Techniques

25. Performance Driven Presentation Techniques

26. Performance Driven Presentation Techniques

27. Performance Driven Presentation Techniques

30. Performance Driven Presentation Techniques

36. Questions & Discussion

37. Objectives Review
By the end of this workshop, participants will be able
to:
• Understand the principles of stakeholder
communications
• Describe the steps in the stakeholder
communications planning process
• Recognize effective messages and visual
communication elements
• Identify key elements of powerful presentations

38. English Language
Tips

39. Objective:
– Identify way’s of organizing your presentation in a
foreign language
• Improve understanding, logical flow, “story”
– Practice keywords and phrases to link topics and
let audience know what stage of the presentation
is occurring
• Introduction, Agenda, Main Point, or
Conclusion.

40. English Written and Spoken Language
Written
Long Sentences
Complex
Vocabulary
Complex Arguments
Non-Personal Style
Spoken
Shorter Sentences
Simple Vocabulary
Simple Arguments
Personal Style

41. Language Focus: Active & Passive Forms of English
• Passive
– More indirect,
weak, polite
– Good for
politicians,
literature, poets,
• Active
– More personal,
strong, direct
– Good for
technical, military,
work
Which do you prefer???

42. Language Knowledge
• Is the language:
–To Emphasize or To
Minimize?

43. Language Focus
Emphasizing
– Absolutely
– Completely
– Entirely
– Extremely
– Very
– Fairly
– Reasonably
– Quite
Minimizing
– It seems
– Appears
– Just
– A little bit
– Slightly
– Maybe
– Tend to
– To some extent

44. Finishing on Top
• Dynamic and fluid
presentations attract
an audience’s
attention
• Strong and positive
conclusions also
have a positive
effect.
• Nothing worse than
to end on a whimper
– (run out of energy
anyone?)
• Today, we focus on
positive, strong and
memorable endings.

45. 45
Language Options
1. Signaling the End
– That brings me to.
– Before I finish, let me
just say…
2. Summarizing
– I’ll briefly summarize the
main points for you
– In Summary…
3. Concluding
– As you can see…
– In conclusion
– I’d like to leave you with
the following
4. Recommending
– So, I would suggest that
we..
– In my opinion…
– I’d like to propose
5. Closing
– Thank you for your
time/attention
– Thank you for coming
6. Inviting questions
– I’d be glad to try to answer
any questions…
– So, lets throw it open to
questions
– Are there any questions?

46. 46
Different Endings…
A. The Sales
Presentation
B. The Welcome
Presentation
C. The New Idea
Presentation
D. The Motivation
Presentation
1. So, I’d be glad to
answer any questions..
2. I sincerely hope you’ll
all go away with a more
complete picture of the
activities of UNEXCO.
3. Very briefly, there are
three
4. So, that beings me to
the end of this
presentation..
5. Finally, I’d like to leave
you all with something I
heard recently…

47. 47
Ending Sequence…
1. So that beings me to
the end of this
presentation
2. I sincerely hope that
you’ll all go away with
a more complete
picture of xxx.
3. Very briefly, there are
three, First…, second,
and last…..
4. Finally, I’d like to leave
you all with something
I heard recently….
5. So, now I’d be glad to
answer any questions
• Closing
• Summarizing
• Inviting Questions
• Signaling
• Concluding