1. Stacie Mann October, 2007 Demystifying the World of Social Networking

5. First point of orientation: Marketing is about looking at the world from the point of view of our audience rather than our own.

6. The Mission Megaphone

7. You are not the target audience!

8. My Story Homepage in 2004

10. Message is convenience Homepage in 2007

12. Finding the Marketing Sweet Spot Your Org Is Good at It Important to Partner/Audience No One Else Does It/UVP Sources: BBMG and Jim Collins, Good to Great, Hedgehog Concept

14. How CRAM Works C RA M

24. Failure to CRAM

29. Growth of Online Giving

38. Millions of passionate constituencies

45. Even The Wall Street Journal Gets it!

48. Choose the right messenger

49. Millions of passionate constituencies

51. Donor as Messenger

52. User-generated content

53. Celebrity-obsessed

58. Uber-activists -- more than ATMs

61. Robin’s Story

62. Tools to fundraise where they are online

63. Build one for your organization

65. Contests are good! “ We put the information on our website…constantly updating them [donors] as to how we were doing…our volunteers were really eager to try to get the matching grant, but they also reached out about our mission.” -Kristy, Bubel-Aiken Foundation

68. Getting Started

72. Thanking your donors

79. Marketing online and off, really well

80. One chicken suit:$125

81. One chicken donate now button: $20/month

82. Pickup in all media AND recurring donors… Priceless !

87. Q&A