This presentation is part of FMP
Research: Focus Group

FMP - Focus group research
WHO ARE YOU ?

I love to take risks ,I will cheat if I have to and I am ‘The practical fighter’
1. James Bond
FMP - Focus group research
Lives in the presents and be realistic
Enjoy drama, passion and pleasure BUT logical minds

2. Inception
I am good at leading
“Did I tell you, I am good at winning?”
“Because there’s always a more efficient way”
FMP - Focus group research
Independent thinker
Understanding opposing idea
There are no rules, schedules and routines

3. Peeta Mellark - The Hunger Games
FMP - Focus group research
Warm, charming, risk-taking, enthusiastic and people-oriented
Spend time for social relationships and find your comfortable zone!
Perfectly switch the mode from workplace to dance floor

4. Iron man
FMP - Focus group research
Don’t really play by the rules..
ONE singular idea to focus and innovative!
long term planner but also a lover of instant gratification
Don’t talk about emotion.. sometimes a bit of an egotist

FML - Focus group research
5. V De Vendetta
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Real passion or deeper emotion towards something !
Quiet and Mystical
good at interacting with only people whom they are emotionally close and connected
Highly creative and idealistic

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What is your favourite sport?

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Which sports are you?
choose what you like

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SET 1
SQUASH BASKETBALL

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JUDO Base Jumping
SET 2

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GYMNASTICS Adventure Racing
SET 3

BOXING ROWING
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SET 4

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SET 5
ROAD CYCLING MARATHON

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Your favourite city?

What is your perfect type holidays?
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1. Sailing the Atlantic
Love adventure
Live in the moment

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2. Last minute booking
Embrace the unexpected
explore new things

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3. Music Festival
Share your enthusiasm

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4. Organising a group ski trip
Research and select the best resort
Enjoying the challenge of competition

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5. Finding quiet space
Enjoy reading and writing new ideas

Grocery
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What are your favourite brands?
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Hobbies and lifestyles
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DIY WAFGER - match for your partner
Step 1: Choose your waffle
Plain, Chocolate, Whole wheat!
Step 2: Choose 2 toppings
Kit Kat, Oreo, M&M, Chocolate Chip, Marshmallow!
Cornflake, Chewy Brownie, Chips Ahoy, Loacher!
Strawberry, Banana and Peach!
Step 3: Choose ONE ice cream
Vanilla, rocky road, Cookie & cream!
Green tea, Strawberry cheesecake!
Step 4: Choose your topped sauce
Honey, Vanilla, Chocolate, Caramel, Raspberry!

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What is your partner’s favourite dessert
Brownie Frozen Yoghurt Chocolate chip cookies
Cheesecake Tiramisu CremeBrulee

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CONTENT PREFERENCEs

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Content preferences - platforms

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Content preferences - formats

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Content preferences - Interactions

Content preferences - Interactions
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Content preferences - messages

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Campaign for brand meaning and brand value

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Campaign for brand awareness

FML - Focus group researchFMP - Focus group research
Campaign for increasing sales

THANK YOU