This presentation is an overview for those new to blogs and blogging. I presented this to a live audience late last year. I also provide some of the basics and cover some off the tools available for new bloggers.

2. the world is noisy traditional marketing less effective

3. businesses want to be heard by their customers

4. we are numb to the din less trusting of “ Interruption Marketing”

5. new communication channel using Blogs

6. Learn how to use Blogs to break through the noise & be heard

9. Post

10. Entries are time stamped

11. Anatomy of A Blog Tools to help readers

12. can include Podcasts & Vlogs

13. Blogs encourage two way communications Comments available on Posts

15. Blogging’s Six Pillars From: Naked conversations by Robert Scoble & Shel Israel, JW Wiley, 2006

19. readers feel a connection to you and your business

20. customers & prospects know when to listen & how to find you

21. RSS or Feeds let them know when there is a new post

22. readers subscribe to your Feed & get notified when a new Post is made

23. get notified of new posts via email

24. readers review posts using a feed reader

25. comments invite new readers

26. communication is two-way readers can talk back

27. your comments leave trackbacks to your Blogs at other Blogs

28. improved search rankings & tools bring new readers

31. search engines optimized for fresh text content

32. blog search engines

34. Blogs support marketing that is really talking & listening

35. react positively when you are talked about

36. to contribute to your business Blogs invite readers

37. are you ready to jump into the Blogosphere & be heard?

38. trying to be heard above the din & better serve your customers

39. Learn how to use Blogs to break through the noise & be heard

40. tap into this new communications channel – Conversational Marketing

41. now… you are being heard