1. Have more choice than ever before
Americans Richer than ever before
Sadder than ever before
Good enough Content to find an option
Satisficers Paralyzes people
Once they find an acceptable choice Stop searching
Makes it difficult Make any choice
All the possibilities Do an exhaustive search
Feel the need May feel worse
Make the one best choice Make sure People may not choose at all If they do choose
Too much choice Not sure they made the best choice
Happy
May be desirable If you're an expert in that particular domain
Optimistic Less More options
No one has time Find the perfect choice In every domain
Satisfied with life
Choice Essential to well-being Too much choice Can undermine it
Have lower self-esteem
More Display with 24 different types of jeans
More perfectionistic Maximizers People were attracted
Less Display with only 6
More subject to regret
The Paradox of Choice Only a tenth as many made a purchase
Borderline clinically depressed They tend to be Experiment
- Barry Schwartz More dates in an evening
Before and after a purchase, Speed-dating
Do more comparison of products Less chance Making a match
Compare themselves with other people More apt to
More 401K funds a company offers Lower chance Employees will choose any
Whether you're the best
Worrying about People tend to channel-surf Instead of watching TV
May make you worse at the things that matter
We switch between call-waited conversations Instead of talking on the phone
Nowadays
Collect thousands of songs Play them in the background on our iPods
We
Instead of getting Intently absorbed in an album of music
Ivan Staroversky - www.StarOverSky.com