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NFM

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NFM

  1. 1. PROJECT WATERWORLD
  2. 2. Let us present you the next generation of moisture by Nivea for men based on a nobel prizing-winning discovery <ul><li>In order to boost our sales and become a much bigger player in the moisture market, the new hydration range aims at replacing our current Replensiging range and launch 2 new NPDs </li></ul><ul><li>To do so, we have developed: </li></ul><ul><ul><li>New concept </li></ul></ul><ul><ul><li>New formulas </li></ul></ul><ul><ul><li>New packaging </li></ul></ul>
  3. 3. Effectivenes/ Performance Aspirational& Dynamism (Masculinity) Door Opener Mild Care Natural Freshness Sociable Self-confident POD POP EMOTIONAL RATIONAL HYDRATION / MOISTURE IS NFM TERRITORRY
  4. 4. Source: MIND HYDRATION SKUS ARE BETWEEN THE NFM TOP SELLERS NFM SKU Net Sales Raking 2009 BNR DESCRITION NET SALES % NS 1 81306 Af. Shave sensitive balm 49 12% 2 81300 AS Replenishing Balm 33 8% 3 81740 Shave gel sensitive 25 6% 4 81720 Shave foam sensitive 23 6% 5 88813 FC Rev. Crm Q10 21 5% 6 81700 SH Foam Moist 14 3% 7 81760 SH Gel Moisture 11 3% 8 88812 FC Intensive Crm, 11 3% 9 81383 AS cool kick balm 10 2% 10 81751 SH gel extreme comfort 10 2% 11 88818 Face care sensitive moisturiser 9 2% 12 81309 As ext. Comfort balm 9 2% 13 88808 FC Rehydrating Moist 9 2% 14 81329 FC DNAge 9 2% 15 81730 SH Gel Cool Kick 8 2% TOTAL NFM 418
  5. 5. COMPETITION

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