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Shop analysis qvc.com

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QVC.com – the 90s home shopping flagship has become a successful online store

Formerly known as the number one address for televised home shopping, QVC has long made its mark in the eCommerce business, operating online stores in the U.S., Germany, Italy, France and the United Kingdom. How does QVC present itself in its home eCommerce market, the United States?

Quick Facts:
• In 2017, qvc.com generated revenues of US$ 3.3bn, which represents a growth of 4.0% compared to 2016
• With a revenue share of over 40%, Fashion is the most important product category, followed by Furniture & Appliances with 30%
• qvc.com generates 100% of its net sales in the United States
• More than 50% of qvc.com's traffic in Q4, 2017, were direct website visits

More information at statista.com

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Shop analysis qvc.com

  1. 1. STORE ANALYSIS: QVC.COM
  2. 2. QVC.COM qvc.com, operated by QVC, Inc., is an online store with nationally-focused sales. Its eCommerce net sales are entirely generated in the United States. With regards to the product range, qvc.com is an all-round online store, with products on offer that cover different categories.
  3. 3. January 2018 qvc.com eCommerce net sales in billion US$, 2018 forecast 3 1) Annual eCommerce net sales after the deduction of returns 2) Statista analyses based on traffic- and market development Source: ecommerceDB.com, Statista Analysis, based on annual reports ’15 and ‘16 qvc.com generated net sales of US$ 3.3bn1) in 2017 with an almost constant growth +3.2% 20182) +4.0% 20172) +4.4% 3.3 2016 3.4 2015 3.1 3.2
  4. 4. January 2018 Electronics & Media 5 % • Books, Movies & Music • Consumer Electronics $165 eCommerce net sales by category, in percent, net sales in 2017 in million US$ 4 Source: ecommerceDB.com, Statista Analysis Fashion is the most relevant category with a net sales share of over 40% 41 % Furniture & Appliances 30 % • Furniture & Homeware • Home Appliances $995 Toys, Hobby & DIY 7 % • DIY, Garden & Pets • Hobby & Stationery • Sports & Outdoor • Toys & Baby $230 Food & Personal Care 17 % • Food & Beverages • Personal Care $565$1,360 Fashion • Bags & Accessories • Clothing • Shoes
  5. 5. January 2018 eCommerce net sales by country, in percent 5 Source: ecommerceDB.com, Statista Analysis 100% of net sales via qvc.com are generated in the United States United States 100%
  6. 6. January 2018 Monthly visits in million, traffic sources in percent 6 Source: SimilarWeb Visits of qvc.com are slightly increasing, over 50% are direct visits
  7. 7. January 2018 Payment methods of qvc.com 7 Source: qvc.com qvc.com offers various payment methods
  8. 8. January 2018 Source: similarweb.com More information on ecommerceDB.com 8
  9. 9. January 2018 9 Source: similarweb.com Your contact Stefanie Eden Head of Market Intelligence eCommerce Johannes-Brahms-Platz 1 20355 Hamburg TEL +49 40 284 841 439 E-Mail stefanie.eden@statista.com Marcel Marks Analyst eCommerce Johannes-Brahms-Platz 1 20355 Hamburg TEL +49 40 284 841 889 E-Mail marcel.marks@statista.com www.ecommerceDB.com
  10. 10. APPENDIX 10 Market definitions
  11. 11. January 2018 Market definition Market definition: Furniture & Appliances Quelle: ecommerceDB.com11 Furniture & Appliances The eCommerce market segment Furniture & Appliances is comprised of the digital sale of furniture, kitchens and household goods (e.g. kitchen accessories, bathroom accessories and home textiles), as well as electronic household appliances (e.g. washing machines, dishwashers and coffee machines) for the private end user (B2C). Digitally distributed services (see: eServices) and the purchase or resale of used, defective or repaired goods (reCommerce and C2C) are not included. IN-SCOPE: • Furniture • Household goods (e.g. kitchen accessories, bathroom accessories and home textiles) • Electronic household appliances (e.g. washing machines, dishwashers and coffee machines) • Kitchens OUT-OF-SCOPE: • B2B markets (e.g. Alibaba) • Resale of used goods (reCommerce) • Sales between private persons (e.g. Craigslist)
  12. 12. January 2018 Market definition Market definition: Fashion Quelle: ecommerceDB.com12 Fashion The eCommerce market segment Fashion includes the online trade of articles of clothing (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports clothing, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: Toys, Hobby & DIY). Also, the purchase or resale of used clothing articles is not included in this market segment. IN-SCOPE: • Shoes and shoe care products (e.g. cleaning products) • Leather goods (e.g. leather bags, suitcases, purses and briefcases) • Clothes • Accessories (e.g. hats, scarves and gloves), OUT-OF-SCOPE: • Outdoor and sports clothing • Outdoor and sports shoes • Baby and children’s clothes
  13. 13. January 2018 Market definition Market definition: Toys, Hobby & DIY Quelle: ecommerceDB.com13 Toys, Hobby & DIY The eCommerce market segment Toys, Hobby & DIY includes the online trade of toys, babyware (inclusive of baby food and clothing), sport, outdoor, DIY and garden products (e.g. sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby & stationery articles (e.g. art/collectors’ items, car parts and adult entertainment products). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets and the digital purchase or resale of used, defective or repaired goods (reCommerce and C2C) are not included. IN-SCOPE: • Toys, babyware (inclusive of baby food and clothing) • Sport and outdoor products (e.g. sports equipment, outdoor equipment) • Garden products (e.g. flowers and plants) tools, DIY products • Hobby and stationary (e.g. musical instruments and office supplies) • Other articles (e.g. car parts and adult entertainment products) OUT-OF-SCOPE: • B2B markets (e.g. Alibaba) • Resale of used goods (reCommerce) • Sales between private persons (e.g. Craigslist)
  14. 14. January 2018 Market definition Market definition: Electronics & Media Quelle: ecommerceDB.com14 Electronics & Media The eCommerce market segment Electronics & Media covers the sale via a digital channel of physical media (e.g. books, DVDs, CDs, Blu-ray discs, computer/console games), consumer electronics (e.g. TVs, DVD players) and communication devices (e.g. desktop computers, laptops, smartphones, tablets). Digital Media as well as the purchase and resale of used, defective or repaired goods (reCommerce and C2C) are not included. IN-SCOPE: • Physical media (e.g. books, DVDs, CDs, Blu- ray discs, computer/console games) • Consumer electronics (e.g. TVs, DVD players) • Communication devices (e.g. desktop computers, laptops, smartphones, tablets) OUT-OF-SCOPE: • Digital media (e.g. video-on-demand, music downloads, eBooks) • Mobile contracts and tariffs • Home appliances (e.g. coffee maker, washing machine)
  15. 15. January 2018 Market definition Market definition: Food & Personal Care Quelle: ecommerceDB.com15 Food & Personal Care The eCommerce market segment Food & Personal Care contains the online trade of food and beverages (excluding baby food), as well as medicine, cosmetics, and pharmaceutical and personal care products (inclusive of prescription drugs for the private end user (B2C)). The market segment also includes medical products for private use (e.g. blood pressure monitors, disinfectants, dressings). IN-SCOPE: • Food and beverages • Cosmetics • Pharmaceutical products (inclusive of prescription drugs) • Medical products for private use (e.g. blood pressure monitors, disinfectants, dressings) OUT-OF-SCOPE: • Baby food • Professional medical products

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