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Store Analysis: Amazon.com

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A world without Amazon? An idea that seems hardly imaginable for most of us, although it's just been a little over 20 years since the company went online in 1995. The all-round tech giant shows impressive business numbers across the board, which have made it the world's largest online retailer. You want to find out more about the biggest player on the e-Commerce stage?

Quick Facts
• In 2016, Amazon.com generated US$ 53.5 billion in net sales
• Net sales in 2017 are forecast to grow by 9.5%, reaching US$ 58.5 billion
• Electronics & media is the biggest product category and is responsible for 51.3% of the overall net sales
• Traffic on Amazon.com is still developing positively, with 40% of all visits being direct website visits

More information at statista.com

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Store Analysis: Amazon.com

  1. 1. STORE ANALYSIS: AMAZON.COM
  2. 2. AMAZON.COM The store amazon.com, operated by Amazon.com, Inc., is an online store with nationally-focused sales. Its eCommerce net sales are generated mostly in the United States. With regards to the product range, amazon.com is an all-round online store. The online store was launched in 1995.
  3. 3. August 2017 eCommerce net sales in bUS$ generated via amazon.com, 2017 forecast 3 1) Annual eCommerce net sales after the deduction of returns Source: ecommerceDB.com, Annual Report, Statista Analysis Amazon.com generated 53.5 bUS$ net sales in 2016 and will grow up to 58.5 in 2017 Net sales of amazon.com in bUS$ , 2017 forecast 2015 53.5 +16.6% 2017 58.5 2016 +9.5% 45.9
  4. 4. August 2017 eCommerce net sales by category, in percent, net sales in mUS$ 4 Source: ecommerceDB.com, Annual Report, Statista Analysis Electronics & media is the most relevant category with a net sales share of over 50% Total: $27,403 Total: $1,818 Total: $10,079 Total: $7,485 Total: $6,683
  5. 5. August 2017 eCommerce net sales by country 5 Source: ecommerceDB.com, Annual Report, Statista Analysis Over 80% of net sales are generated in the United States United States 80.9% Canada 1.5% UK 1.2% Germany 0.3% Poland 0.3% Turkey 0.6% China 1.7% Australia 1.7% Japan 0.7%
  6. 6. August 2017 Monthly visits in m, traffic sources in % 6 Source: SimilarWeb Visits to amazon.com still slightly increasing, over 40% are direct visits
  7. 7. August 2017 Shop software and payment methods of amazon.com 7 Source: builtwith.com, amazon.com Amazon.com uses its own shop software and offers various payment methods
  8. 8. August 2017 Source: similarweb.com More information on ecommerceDB.com 8
  9. 9. August 2017 9 Source: similarweb.com Your contact Fabian Ganswindt Key Account Manager eCommerce Johannes-Brahms-Platz 1 20355 Hamburg TEL +49 40 284 841 439 E-Mail fabian.ganswindt@statista.com Stefanie Eden Head of Market Intelligence eCommerce Johannes-Brahms-Platz 1 20355 Hamburg TEL +49 40 284 841 439 E-Mail stefanie.eden@statista.com Lukas Rasch Data Analyst eCommerce Johannes-Brahms-Platz 1 20355 Hamburg TEL +49 40 284 841 439 E-Mail lukas.rasch@statista.com www.ecommerceDB.com
  10. 10. APPENDIX 10 Market definitions
  11. 11. August 2017 Market definition Market definition: Furniture & Appliances Quelle: ecommerceDB.com11 Furniture & Appliances The e-Commerce market segment “Furniture & Appliances” is comprised of the digital sale of furniture, kitchens and household goods (e.g. kitchen accessories, bathroom accessories and home textiles), as well as electronic household appliances (e.g. washing machines, dishwashers and coffee machines) for the private end user (B2C). Digitally distributed services (see: eServices) and the purchase or resale of used, defective or repaired goods (re-Commerce and C2C) are not included. IN-SCOPE: • Furniture • Household goods (e.g. kitchen accessories, bathroom accessories and home textiles) • Electronic household appliances (e.g. washing machines, dishwashers and coffee machines) • Kitchens OUT-OF-SCOPE: • B2B markets (e.g. Alibaba) • Resale of used goods (reCommerce) • Sales between private persons (e.g. Craigslist)
  12. 12. August 2017 Market definition Market definition: Fashion Quelle: ecommerceDB.com12 Fashion The e-Commerce market segment “Fashion” includes the online trade of articles of clothing (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports clothing, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: “Toys, Hobby & DIY”). Also, the purchase or resale of used clothing articles is not included in this market segment. IN-SCOPE: • Shoes and shoe care products (e.g. cleaning products) • Leather goods (e.g. leather bags, suitcases, purses and briefcases) • Clothes • Accessories (e.g. hats, scarves and gloves), OUT-OF-SCOPE: • Outdoor and sports clothing • Outdoor and sports shoes • Baby and children’s clothes
  13. 13. August 2017 Market definition Market definition: Toys, Hobby & DIY Quelle: ecommerceDB.com13 Toys, Hobby & DIY The e-Commerce market segment “Toys, Hobby & DIY” includes the online trade of toys, babyware (inclusive of baby food and clothing), sport, outdoor, DIY and garden products (e.g. sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby & stationery articles (e.g. art/collectors’ items, car parts and adult entertainment products). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets and the digital purchase or resale of used, defective or repaired goods (re-Commerce and C2C) are not included. IN-SCOPE: • Toys, babyware (inclusive of baby food and clothing) • Sport and outdoor products (e.g. sports equipment, outdoor equipment) • Garden products (e.g. flowers and plants) tools, DIY products • Hobby and stationary (e.g. musical instruments and office supplies) • Other articles (e.g. car parts and adult entertainment products) OUT-OF-SCOPE: • B2B markets (e.g. Alibaba) • Resale of used goods (reCommerce) • Sales between private persons (e.g. Craigslist)
  14. 14. August 2017 Market definition Market definition: Electronics & Media Quelle: ecommerceDB.com14 Electronics & Media The e-Commerce market segment “Electronics & Media” covers the sale via a digital channel of physical media (e.g. books, DVDs, CDs, Blu-ray discs, computer/console games), consumer electronics (e.g. TVs, DVD players) and communication devices (e.g. desktop computers, laptops, smartphones, tablets). Digital Media, as well as the purchase and resale of used, defective or repaired goods (re-Commerce and C2C) are not included. IN-SCOPE: • Physical media (e.g. books, DVDs, CDs, Blu- ray discs, computer/console games) • Consumer electronics (e.g. TVs, DVD players) • Communication devices (e.g. desktop computers, laptops, smartphones, tablets) OUT-OF-SCOPE: • Digital media (e.g. video-on-demand, music downloads, eBooks) • Mobile contracts and tariffs • Home appliances (e.g. coffee maker, washing machine)
  15. 15. August 2017 Market definition Market definition: Food & Personal Care Quelle: ecommerceDB.com15 Food & Personal Care The e-Commerce market segment “Food & Personal Care” contains the online trade of food and beverages (excluding baby food), as well as medicine, cosmetics, and pharmaceutical and personal care products (inclusive of prescription drugs for the private end user (B2C)). The market segment also includes medical products for private use (e.g. blood pressure monitors, disinfectants, dressings). IN-SCOPE: • Food and beverages • Cosmetics • Pharmaceutical products (inclusive of prescription drugs) • Medical products for private use (e.g. blood pressure monitors, disinfectants, dressings) OUT-OF-SCOPE: • Baby food • Professional medical products

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