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Store Analysis: musiciansfriend.com

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Musiciansfriend.com: one of the top ten online shops in the hobby category
Toys, Hobby & DIY is the biggest category within the eCommerce market with a revenue of US$122.2 in the U.S. in 2017. Musiciansfriend.com is one of the top ten online shops in the hobby category and is expected to generate a revenue of US$411 million in 2017. Do you want to find out more about musiciansfriend.com?

Quick Facts
• Musiciansfriend.com generated net sales of US$396 million in 2016 and is expected to grow by 3.8% in 2016 and reach net sales of U$411 million in 2017
• Hobby and Stationary is the most important product category with a share in net sales of 95%
• The online shop generates most of its revenue in the U.S. with 88.3%, followed by Canada (5.0%) and the United Kingdom (3.0%)
• While about 25% of traffic is direct traffic, about 64% of traffic comes from search sites

More information at statista.com

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Store Analysis: musiciansfriend.com

  1. 1. STORE ANALYSIS: MUSICIANSFRIEND.COM
  2. 2. MUSICIANSFRIEND.COM musiciansfriend.com, operated by Musician's Friend, Inc., is an online store with nationally-focused sales. Its eCommerce net sales are generated mostly in the United States. With regards to the product range, musiciansfriend.com specializes in the “Toys, Hobby & DIY” category, particularly in the area of “Hobby & Stationery”.
  3. 3. September 2017 musicianfriend.com eCommerce net sales in million US$, 2017 forecast 3 1) Annual eCommerce net sales after the deduction of returns Source: ecommerceDB.com, Statista Analysis musiciansfriend.com generated US$396 million in net sales in 2016 396 411 367 20162015 +7.9% 2017 +3.8%
  4. 4. September 2017 eCommerce net sales by category, in percent, net sales in million US$ 4 Source: ecommerceDB.com, Statista Analysis Hobby & Stationery is the most relevant category with a net sales share of 95% Total: US$16m Total: US$376m Total: US$4m Total: US$0m Total: US$0m
  5. 5. September 2017 eCommerce net sales by country1) 5 1) missing 2.7 % are generated in other foreign countries Source: ecommerceDB.com, Statista Analysis 88% of net sales via musiciansfriend.com are generated in the United States United States 88.3% Canada 5.0% United Kingdom 3.0% Australia 1.0%
  6. 6. September 2017 Monthly visits in m, traffic sources in % 6 Source: SimilarWeb Visits of musiciansfriend.com are slightly increasing, 66 % share is from search sites
  7. 7. September 2017 Payment methods of musiciansfriend.com 7 Source: musiciansfriend.com musiciansfriend.com offers various payment methods
  8. 8. September 2017 Source: similarweb.com More information on ecommerceDB.com 8
  9. 9. September 2017 9 Source: similarweb.com Your contact Fabian Ganswindt Key Account Manager eCommerce Johannes-Brahms-Platz 1 20355 Hamburg TEL +49 40 284 841 439 E-Mail fabian.ganswindt@statista.com Stefanie Eden Head of Market Intelligence eCommerce Johannes-Brahms-Platz 1 20355 Hamburg TEL +49 40 284 841 439 E-Mail stefanie.eden@statista.com Lukas Rasch Data Analyst eCommerce Johannes-Brahms-Platz 1 20355 Hamburg TEL +49 40 284 841 439 E-Mail lukas.rasch@statista.com www.ecommerceDB.com
  10. 10. APPENDIX 10 Market definitions
  11. 11. September 2017 Market definition Market definition: Furniture & Appliances Quelle: ecommerceDB.com11 Furniture & Appliances The eCommerce market segment Furniture & Appliances is comprised of the digital sale of furniture, kitchens and household goods (e.g. kitchen accessories, bathroom accessories and home textiles), as well as electronic household appliances (e.g. washing machines, dishwashers and coffee machines) for the private end user (B2C). Digitally distributed services (see: eServices) and the purchase or resale of used, defective or repaired goods (reCommerce and C2C) are not included. IN-SCOPE: • Furniture • Household goods (e.g. kitchen accessories, bathroom accessories and home textiles) • Electronic household appliances (e.g. washing machines, dishwashers and coffee machines) • Kitchens OUT-OF-SCOPE: • B2B markets (e.g. Alibaba) • Resale of used goods (reCommerce) • Sales between private persons (e.g. Craigslist)
  12. 12. September 2017 Market definition Market definition: Fashion Quelle: ecommerceDB.com12 Fashion The eCommerce market segment Fashion includes the online trade of articles of clothing (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports clothing, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: Toys, Hobby & DIY). Also, the purchase or resale of used clothing articles is not included in this market segment. IN-SCOPE: • Shoes and shoe care products (e.g. cleaning products) • Leather goods (e.g. leather bags, suitcases, purses and briefcases) • Clothes • Accessories (e.g. hats, scarves and gloves), OUT-OF-SCOPE: • Outdoor and sports clothing • Outdoor and sports shoes • Baby and children’s clothes
  13. 13. September 2017 Market definition Market definition: Toys, Hobby & DIY Quelle: ecommerceDB.com13 Toys, Hobby & DIY The eCommerce market segment Toys, Hobby & DIY includes the online trade of toys, babyware (inclusive of baby food and clothing), sport, outdoor, DIY and garden products (e.g. sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby & stationery articles (e.g. art/collectors’ items, car parts and adult entertainment products). Digitally distributed services (see: eServices), digitally distributed goods in B2B markets and the digital purchase or resale of used, defective or repaired goods (reCommerce and C2C) are not included. IN-SCOPE: • Toys, babyware (inclusive of baby food and clothing) • Sport and outdoor products (e.g. sports equipment, outdoor equipment) • Garden products (e.g. flowers and plants) tools, DIY products • Hobby and stationary (e.g. musical instruments and office supplies) • Other articles (e.g. car parts and adult entertainment products) OUT-OF-SCOPE: • B2B markets (e.g. Alibaba) • Resale of used goods (reCommerce) • Sales between private persons (e.g. Craigslist)
  14. 14. September 2017 Market definition Market definition: Electronics & Media Quelle: ecommerceDB.com14 Electronics & Media The eCommerce market segment Electronics & Media covers the sale via a digital channel of physical media (e.g. books, DVDs, CDs, Blu-ray discs, computer/console games), consumer electronics (e.g. TVs, DVD players) and communication devices (e.g. desktop computers, laptops, smartphones, tablets). Digital Media as well as the purchase and resale of used, defective or repaired goods (reCommerce and C2C) are not included. IN-SCOPE: • Physical media (e.g. books, DVDs, CDs, Blu- ray discs, computer/console games) • Consumer electronics (e.g. TVs, DVD players) • Communication devices (e.g. desktop computers, laptops, smartphones, tablets) OUT-OF-SCOPE: • Digital media (e.g. video-on-demand, music downloads, eBooks) • Mobile contracts and tariffs • Home appliances (e.g. coffee maker, washing machine)
  15. 15. September 2017 Market definition Market definition: Food & Personal Care Quelle: ecommerceDB.com15 Food & Personal Care The eCommerce market segment Food & Personal Care contains the online trade of food and beverages (excluding baby food), as well as medicine, cosmetics, and pharmaceutical and personal care products (inclusive of prescription drugs for the private end user (B2C)). The market segment also includes medical products for private use (e.g. blood pressure monitors, disinfectants, dressings). IN-SCOPE: • Food and beverages • Cosmetics • Pharmaceutical products (inclusive of prescription drugs) • Medical products for private use (e.g. blood pressure monitors, disinfectants, dressings) OUT-OF-SCOPE: • Baby food • Professional medical products

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