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Walmart's eCommerce Ambitions - eCommerce Analysis for walmart.com

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Our report provides an insight into Walmart's e-Commerce development and strategy. It contains an overview of net sales development, an in-depth analysis of walmart.com and the latest acquisitions


Key Facts:
• Walmart's revenue has been stagnating at US$481 billion over the last three years, with its revenue mainly being driven by Walmart US
• Walmart US net sales increased by 3.6% in 2017
• In 2016 walmart.com accounted for 4% of Walmart US net sales with a growth rate of over 10% compared to 2015
• Walmart plans to allocate more capital to e-Commerce, technology and logistics

More information at statista.com

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Walmart's eCommerce Ambitions - eCommerce Analysis for walmart.com

  1. 1. eCommerce Analysis for walmart.com WALMART’S ECOMMERCE AMBITIONS
  2. 2. Net sales by business unit, in bUS$ / yoy growth in percent 2 Source: Annual Report Wal-Mart Stores, Inc. 2017 1) Fiscal year ends January 31 Walmart total net sales stagnate at about $480 billion 288 298 308 136 123 116 58 57 57 481 FY 2015 482 479 FY 2016 FY 2017 Walmart U.S.Walmart InternationalSam’s Club +3.6 % -5.9 % +0.9 % +3.6 % -9.4 % -2.1 %
  3. 3. eCommerce net sales in bUS$ generated via walmart.com In 2016 walmart.com generated 4% of Walmart U.S. net sales +10.3% 2016 11.8 2015 10.7 Source: ecommerceDB.com, Annual Report Wal-Mart Stores Inc., Statista Analysis3 3.6 % of Walmart U.S. 3.8 % of Walmart U.S.
  4. 4. eCommerce net sales by category1 4 Source: ecommerceDB.com, Statista Analysis 1) Deviations in total net sales are due to rounding A quarter of eCommerce net sales comes from the “electronics & media” category Electronics & Media Furniture & Appliances Toys, Hobby & DIY Food & Personal Care Fashion 26.5 % 25.0 % 23.0 % 10.5 %15.0 % Consumer electronics bUS$ 1.7 Books, movies, music bUS$ 1.5 Home appliances bUS$ 1.8 Furniture & homeware bUS$ 1.1 Toys & baby bUS$ 1.1 Sports & outdoor bUS$ 0.7 Hobby & stationery bUS$ 0.6 DIY, garden & pets bUS$ 0.4 Personal care bUS$1.0 Food & beverages bUS$0.8 Clothing bUS$ 0.8 Shoes bUS$ 0.3 Bags & accessories bUS$ 0.2 Total Net Sales: bUS$ 3.2 Total Net Sales: bUS$ 2.9 Total Net Sales: bUS$ 2.8 Total Net Sales: bUS$ 1.8 Total Net Sales: bUS$ 1.3
  5. 5. In-depth analysis of walmart.com 5 Source: ecommerceDB.com, Statista Analysis Regarding only net sales generated in the electronics & media market in the United States Walmart.com is the fifth largest online store for electronics & media in the US (2016)
  6. 6. Traffic overview for walmart.com A typical Walmart user visits the online store for about 5 minutes Traffic engagement May 2017 Traffic by countries1 Country Share United States 91.0 % Canada 2.2 % Rest of world 6.8 % Source: similarweb.com 1) Refers only to desktop traffic 6 Avg. visit duration: 00:05:12 Bounce rate: 42.3% Pages per view: 5.71 Total Visits: 259.52m
  7. 7. Comparison of capital allocation in FY 2015 and FY 20181 7 Source: Annual Report Wal-Mart Stores Inc. 2017 1) Fiscal year ends January 31 Walmart plans to allocate more capital to eCommerce, technology and logistics Financial Year 2015 Financial Year 2018 eCommerce and technology Logistics, maintenance and other Remodels and customer initiatives New stores and clubs Total capex spending: $12.2 billion Total capex spending: ~$11 billion
  8. 8. On- and offline store focused on sports & outdoor Online store focused on shoes Acquisitions of Wal-Mart Stores Inc. since August 2016 8 Source: Annual Report Wal-Mart Stores Inc. 2017, Press Release Latest investments indicate that Walmart seeks to drive eCommerce ambitions Aug 16 Online generalist Jan 17 Feb 17 Mar 17 Jun 17 Online store for women‘s fashion Online store focused on men‘s fashion Online store focused on furniture & homeware
  9. 9. Source: similarweb.com More information on ecommerceDB.com 9
  10. 10. 10 Source: similarweb.com Your contact Fabian Ganswindt Key Account Manager eCommerce Johannes-Brahms-Platz 1 20355 Hamburg TEL +49 40 284 841 439 E-Mail fabian.ganswindt@statista.com Stefanie Eden Head of Market Intelligence eCommerce Johannes-Brahms-Platz 1 20355 Hamburg TEL +49 40 284 841 439 E-Mail stefanie.eden@statista.com Lukas Rasch Data Analyst eCommerce Johannes-Brahms-Platz 1 20355 Hamburg TEL +49 40 284 841 439 E-Mail lukas.rasch@statista.com www.ecommerceDB.com

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