If *Last Name is mandatory,
shouldn’t I see a ﬁeld so I can
enter the data?
Mobile 2.0 experience differs wrt browser, platform and handset
• Just like PC web, browsers have their “idiosyncrasies”; in mobile it’s worse
• Mobile 2.0 sites need to be “thin” ... light on graphics, no heavy bandwidth usage, minimal ﬁelds
• “30 second tasks vs. 30 minute tasks”: Corporations need both mobile sites and PC websites
• Many (most) corporations are unprepared