How much can a developer make?
• Perhaps very little. First 30 days on Apple App Store is crucial.
• Or, a lot. After 10 days, #1 iFart was making $35K per day
• But, only 10% of apps are still in use after 3 months; not sticky
• Avg. cost per app is $2.64 (based on top 100 apps); price elastic!
• Other business models: freemium, advertising (ugh), % transaction
• Problem is discoverability ... getting lost in the 25,000 apps