Post-COVID EdTech Landscape
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Post-COVID EdTech Landscape
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My keynote for the Training Industry Conference and Expo (TICE) 2022 on the current edtech landscape with a balanced view and practical advice.
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Post-COVID EdTech Landscape
- Dr. Stella Lee, Paradox Learning Inc. Training Industry Conference and Expo June 22, 2022 Photo by Peter Fitzpatrick on Unsplash Post COVID EdTech Landscape – The good, the bad, and the ugly
- My motivation for this talk Let me start with a story or two… Photo by Kei on Unsplash
- Why should YOU care? Photo by Tachina Lee on Unsplash
- Photo by Tachina Lee on Unsplash Why should YOU care? • It is a huge and rapidly growing market - EdTech nearly double in expenditure between 2019 ($163b) and 2022 ($295b) • It has the potential to transform learning and development for better • It will ultimately become your problem without your input
- Current Educational Technology Landscape A constantly changing and confusing market Photo by James Wheeler on Unsplash
- Source: HolonIQ
- Source: HolonIQ
- following types of technologies By Systems Related/Adjacent to Education By Educational Systems By Educational Purpose By Hardware By Innovative Technologies • Learning Management Systems (LMS) • Learning Experience Platforms (LXP) • Collaboration Platforms • Talent Management Systems (TMS), • Smart Classrooms • Laptop Classrooms • E-learning Authoring Tools • Content curation and library • AI • VR/AR/MR • Blockchain
- Photo by Tachina Lee on Unsplash EdTech – The Good • Fast growing thanks to COVID
- EdTech Unicorns – 18 newcomers in 2021 alone Source: Holon IQ
- Photo by Tachina Lee on Unsplash EdTech – The Good • Fast growing thanks to COVID • There is a lot of products in the market, a competitive landscape
- Just within the LMS Market, there are over 785 systems out there LMS Source: Paradox Learning
- Photo by Tachina Lee on Unsplash EdTech – The Good • Fast growing thanks to COVID • There is a lot of products in the market, a competitive landscape • More niche products/also more one-for-all solutions
- There is something for everyone… Upskilling Professional apprenticeship Gamified learning All-in-one solution Content library Marketing and selling content
- Photo by Anandu Vinod on Unsplash EdTech – The Bad • Constant technology change requires constant upskilling
- According to Emerald Works’ 2022 Back to the Future Report: 39% of L&D respondents believe that L&D is ‘overwhelmed & under-equipped.’ Source: Mindtools for business
- Photo by Anandu Vinod on Unsplash EdTech – The Bad • Constant technology change requires constant upskilling • Snake oil – exaggerated claims, not grounded on learning
- Source: CNBC
- Source: AI Business
- Photo by Jonas Kaiser on Unsplash EdTech – The Ugly • Black box algorithm - potentially de-motivate people and cause harm
- Black box algorithm Source: https://medium.com/swlh/explainable-ai-making-sense-of-the-black-box-32ebf2d16c61
- Black box algorithm Source: https://fuzhenzhuang.github.io/recsys.html
- Photo by Jonas Kaiser on Unsplash EdTech – The Ugly • Black box algorithm - potentially de-motivate people and cause harm • Ethical and privacy violation – during COVID, surveillance tech sales went up 200% between March – May 2020 alone
- Source: https://www.zdnet.com/article/microsoft-365s- productivity-score-its-a-full-blown-workplace-surveillance- tool-says-critic/
- Source: https://www.geekwire.com/2020/microsoft-will-remove-user-names- productivity-score-feature-privacy-backlash/
- Emerging Trends Photo by Joanna Kosinska on Unsplash 1. Ed tech companies have adapted their business models to the changing market demands 2. Recession will increase demand for learning/reskilling and micro- credentials 3. Historical lack of learning investment/legacy systems will slow the growth 4. Increased need to have new learning models for a deeper learning experience
- Where do you stand? Vision & Need Measuring outcomes Who are your learners? What motivate them to learn? What are their competencies? L&D’s motivation and competence Who are your L&D people? What motivate them to be in L&D? What are their competencies? Infrastructure and devices Technology readiness Do you have the appropriate and adequate infrastructure and devices in place? If not, what does it take to get there? Impact of use Does the tool truly improve learning and support performance? Are the objectives achieved? Learners’ motivation and competence Problem definition What business problems you need to solve with EdTech solution/s? What are your objectives?
- Thanks ! Connect with me: ▫ https://www.linkedin.com/in/stellal/ ▫ stella@paradoxlearning.com Photo by Igor Kyryliuk on Unsplash
Notas del editor
- Disclaimer: I am not affiliated with nor I endorse any edtech companies during this presentation. Examples are mentioned for illustration purpose only.
- Motivation for this webinar: decisions about ed tech selection and evaluation often are driven by IT, but L&D are the ones using them and creating and implementing learning programs with these tools, we have to get more informed and be able to participate in the selection process.
- Not just north America, but many companies from each region of the world. These are not the comprehensive list, just most promising.
- Not just north America, but many companies from each region of the world. Asia is the fastest growing.
- It is not always clear-cut, many overlapping areas. For example, many LMS now offers content and has LXP functions, or authoring function.
- We had pretty much gone past the conversation of “why do we need edtech” to how and what we need to do to select and implement edtech
- EdTech has seen 38 unicorns (startups that are valued $1B or above via a venture fundraising around) so far, with 18 joining in 2021 alone.
- I would say 70% of them would have very similar functions – customer service and usability are two differentiators after pricing.
- There is something for everyone – it covers every market segment
- Companies make conflicting claims about their products, many products have overlapping functionality and it is not always clear what different product types mean
- We are also overwhelmed with all the data we collected and trying to make use of them. At the same time, we feel under-equipped to do so.
- Companies make conflicting claims about their products, many products have overlapping functionality and it is not always clear what different product types mean
- Companies just want to take advantage of the AI hypes Third-party analytic sites are often responsible for the classification Startups that claim to work in AI attract between 15 and 50 percent more funding compared to other companies.
- The issue was raised by Wolfie Christl, a researcher with Austria-based digital rights non-profit Cracked Labs. Highly arbitrary metrics that will potentially affect employees’ daily lives
- The issue was raised by Wolfie Christl, a researcher with Austria-based digital rights non-profit Cracked Labs. Highly arbitrary metrics that will potentially affect employees’ daily lives
- EdTech should not be used for the sake of technology. Instead, it should be used for a clear pedagogical purpose.