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Every business needs to get customers. In this presentation I describe the role of inbound and content marketing in lead generation.
I ask simple questions like, what is your website doing for your lead generation?
Are your competitors' websites working harder than yours to generate leads for their sales teams?
Wouldn't it be good if your website and the content on it and around it channeled more prospects to your landing pages, and signed up more customers by creating more leads and improving your sales process ?
I describe how audiences are sick and tired of being talked AT and how they are using spam filters to block your emails, and caller ids to limit the impact of your telemarketing, and ad-blockers and DVRs to skip over or to block your ads from their screens.
I show how most business websites are failing in three key areas: failing to generate traffic, failing to generate leads and customers from that traffic, and failing to analyse and measure what digital marketing tactics work and which don't.
I describe how you need to create search-friendly and truly compelling content in the form of blog posts, videos, slides shares, info graphics and case studies and how you need to distribute that content in the right places to attract your prospects, and how you need to implement lead nurturing and lead generation techniques on your website like landing pages and calls to action to convert that traffic into customers.
I describe why transformative marketing is critical to business survival and why I help customers rethink their marketing from the ground up.
I describe why content and inbound marketing are not disciplines for every kind of business and how it's not enough for a business to be simply cocktail-party-compliant in social media.
I share my views on why inbound and content marketing is only really suitable for companies with foundations that are strong enough to endure longterm marketing transformation.
I describe how I train my customers in digital marketing disciplines like customer profiling, segmentation, editorial planning, content creation and distribution, search engine and landing page optimisation and many other new marketing disciplines described more fully on my website, so that marketing teams will be empowered to grow their businesses in the new age of content and inbound marketing.
If your business is forward leaning and you want help developing truly compelling content, selecting the best channels, distributing your social bait, attracting your prospects and generating qualified leads, get in touch and we'll help you develop a systematic and effective digital marketing process that will convert your prospects into customers and advance your bottom line. simply google concentricdots co uk