SlideShare a Scribd company logo
1 of 21
(Food) Products are made to be opened! 
Stéphane Gigandet – Product Tank Paris – September 25th 2014
For consumers, “vegetable oil” 
the food industry 
is a black box 
? ? 
“beef meat”
Can we open the data on food products ourselves? 
OpenStreetMap 
The Free Wiki World Map 
and ?
An Open and Collaborative Database 
● Crowdsourcing with mobile 
apps : 
●
A few dates and numbers 
● Launch on May 19th 2012 
● Incorporated as non-profit on April 11th 2014 
● 1200 contributors 
● 24000 products (18000 from France) 
● 24400 ingredients, 262 additives
Use: decrypting labels
Use : decrypting labels 
● Additives : E150d ? 
● Palm oil 
● Allergens 
● Nutrition trafic lights 
● Augmented reality 
– Visual recognition
Use : comparing products in 3 clicks 
Graphique interactif créé en 3 clics sur le site http://fr.openfoodfacts.org
Re-uses 
● Not public data but data of public interest 
● Open data : 
– Open Database Licence (OdbL) 
● Free re-use for everyone and for all uses 
● Attribution and Share-Alike 
– Full database export in CSV, RDF 
– JSON API 
– More info: http://world.openfoodfacts.org/data
http://cestemballepresdechezvous.fr 
emballé 
Open Food Facts data 
+ OpenStreetMap map
Educative game: how many sugar cubes? 
http://combiendesucres.fr
Ingredients Translator
The Co-Everything Challenge 
● 1200 contributors 
● 40 members 
● 20 active 
● 1 main developer 
Part-time volunteers 
● Co-planning + co-design 
+ co-management + co-development
Setting priorities
Co-setting priorities
Organic growth → Jungle 
Photo by Eric Mollna – Creative Commons cc-by
How can we get to a 
well-managed forest? 
openfoodfacts.slack.com trello.com/openfoodfacts 
● Redesign: Web site + Mobile apps + Wiki
The Spreading the Wor(l)d Challenge 
● Started in France, designed for the world 
● Translated in 12 languages, products from 127 countries 
http://world.openfoodfacts.org/countries
Join us! 
● stephane@openfoodfacts.org 
● @OpenFoodFacts 
@OpenFoodFactsFr 
● http://fr.wiki.openfoodfacts.org 
http://en.wiki.openfoodfacts.org

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Open Food Facts Database Provides Transparency for Food Products

  • 1. (Food) Products are made to be opened! Stéphane Gigandet – Product Tank Paris – September 25th 2014
  • 2. For consumers, “vegetable oil” the food industry is a black box ? ? “beef meat”
  • 3. Can we open the data on food products ourselves? OpenStreetMap The Free Wiki World Map and ?
  • 4. An Open and Collaborative Database ● Crowdsourcing with mobile apps : ●
  • 5. A few dates and numbers ● Launch on May 19th 2012 ● Incorporated as non-profit on April 11th 2014 ● 1200 contributors ● 24000 products (18000 from France) ● 24400 ingredients, 262 additives
  • 7. Use : decrypting labels ● Additives : E150d ? ● Palm oil ● Allergens ● Nutrition trafic lights ● Augmented reality – Visual recognition
  • 8. Use : comparing products in 3 clicks Graphique interactif créé en 3 clics sur le site http://fr.openfoodfacts.org
  • 9. Re-uses ● Not public data but data of public interest ● Open data : – Open Database Licence (OdbL) ● Free re-use for everyone and for all uses ● Attribution and Share-Alike – Full database export in CSV, RDF – JSON API – More info: http://world.openfoodfacts.org/data
  • 10. http://cestemballepresdechezvous.fr emballé Open Food Facts data + OpenStreetMap map
  • 11. Educative game: how many sugar cubes? http://combiendesucres.fr
  • 13. The Co-Everything Challenge ● 1200 contributors ● 40 members ● 20 active ● 1 main developer Part-time volunteers ● Co-planning + co-design + co-management + co-development
  • 16. Organic growth → Jungle Photo by Eric Mollna – Creative Commons cc-by
  • 17. How can we get to a well-managed forest? openfoodfacts.slack.com trello.com/openfoodfacts ● Redesign: Web site + Mobile apps + Wiki
  • 18. The Spreading the Wor(l)d Challenge ● Started in France, designed for the world ● Translated in 12 languages, products from 127 countries http://world.openfoodfacts.org/countries
  • 19.
  • 20.
  • 21. Join us! ● stephane@openfoodfacts.org ● @OpenFoodFacts @OpenFoodFactsFr ● http://fr.wiki.openfoodfacts.org http://en.wiki.openfoodfacts.org