SlideShare a Scribd company logo
1 of 11
Download to read offline
IN 2011,




           stephanie wiriahardja • @stephawie • december 2012
IN 2011,
SMALL BUSINESSES MADE
UP 98% OF ALL BUSINESSES
IN BRITISH COLUMBIA




           stephanie wiriahardja • @stephawie • december 2012
ACCORDING TO VERTICAL RESPONSE
IN Q3 OF 2012,


   43%
   spend 6+ hours    an increase of 66%
   on social media   from last year.



       70 %
    of SMBs are on
                         90%
                     of SMBs are on
    Twitter          Facebook




                       stephanie wiriahardja • @stephawie • december 2012
OBJECTIVE
TO INCREASE THE NUMBER
OF SALES THROUGH
SOCIAL MEDIA




                stephanie wiriahardja • @stephawie • december 2012
stephanie wiriahardja • @stephawie • december 2012
stephanie wiriahardja • @stephawie • december 2012
$35
on promoted ads
targeting all of Canada
for this campaign




                          stephanie wiriahardja • @stephawie • december 2012
$35
on promoted ads
targeting all of Canada
for this campaign

Liked
720x in              3    days


                                 stephanie wiriahardja • @stephawie • december 2012
Set up your dashboard             Track all mentions




  Be everywhere                         Be a source




                        stephanie wiriahardja • @stephawie • december 2012
social media is
NOT A SPRINT,
IT'S A MARATHON.




                  stephanie wiriahardja • @stephawie • december 2012
Stephanie Wiriahardja
                         • Community Celebratoire of HootSuite
                         • Top 7 Nominee “Must Follow 2013”
                           for Social Media Awards
                         • Startup Weekend Vancouver 2012
                           and Lean Startup 2012 Mentor




<place Stephanie here>




                                   stephanie wiriahardja • @stephawie • december 2012

More Related Content

What's hot

2014 caseviii knowthydonors
2014 caseviii knowthydonors2014 caseviii knowthydonors
2014 caseviii knowthydonors
Lynne Wester
 
Most Progressive Marketing Award Application
Most Progressive Marketing Award ApplicationMost Progressive Marketing Award Application
Most Progressive Marketing Award Application
aiesechyderabad
 
Seeger smbtv presentation
Seeger smbtv presentationSeeger smbtv presentation
Seeger smbtv presentation
Andrea Seeger
 
2014 networkforgood
2014 networkforgood2014 networkforgood
2014 networkforgood
Lynne Wester
 

What's hot (17)

2014 caseviii knowthydonors
2014 caseviii knowthydonors2014 caseviii knowthydonors
2014 caseviii knowthydonors
 
Whole Foods Social Media Strategy
Whole Foods Social Media StrategyWhole Foods Social Media Strategy
Whole Foods Social Media Strategy
 
Valentines day gift ideas indiagift
Valentines day gift ideas    indiagiftValentines day gift ideas    indiagift
Valentines day gift ideas indiagift
 
2015 adrpwebinartech
2015 adrpwebinartech2015 adrpwebinartech
2015 adrpwebinartech
 
WGC Annual Meeting 2014
WGC Annual Meeting 2014WGC Annual Meeting 2014
WGC Annual Meeting 2014
 
2015 naydo individualstewardship
2015 naydo individualstewardship2015 naydo individualstewardship
2015 naydo individualstewardship
 
Most Progressive Marketing Award Application
Most Progressive Marketing Award ApplicationMost Progressive Marketing Award Application
Most Progressive Marketing Award Application
 
I & R Digital Renaissance - New Orleans, LA June 2012
I & R Digital Renaissance - New Orleans, LA June 2012I & R Digital Renaissance - New Orleans, LA June 2012
I & R Digital Renaissance - New Orleans, LA June 2012
 
2015 fa qs
2015 fa qs2015 fa qs
2015 fa qs
 
2014 ASAE Annual Conference Education Session: Innovation Foundation Style
2014 ASAE Annual Conference Education Session: Innovation Foundation Style2014 ASAE Annual Conference Education Session: Innovation Foundation Style
2014 ASAE Annual Conference Education Session: Innovation Foundation Style
 
Ideas for not for-profits
Ideas for not for-profitsIdeas for not for-profits
Ideas for not for-profits
 
How to Maximize Your Year-End Donations with Mobile
How to Maximize Your Year-End Donations with MobileHow to Maximize Your Year-End Donations with Mobile
How to Maximize Your Year-End Donations with Mobile
 
2014 individualstewardshipcasei
2014 individualstewardshipcasei2014 individualstewardshipcasei
2014 individualstewardshipcasei
 
2014 nacchovolunteer
2014 nacchovolunteer2014 nacchovolunteer
2014 nacchovolunteer
 
Seeger smbtv presentation
Seeger smbtv presentationSeeger smbtv presentation
Seeger smbtv presentation
 
[Eateria webinar] cool off in 30 minutes
[Eateria webinar] cool off in 30 minutes [Eateria webinar] cool off in 30 minutes
[Eateria webinar] cool off in 30 minutes
 
2014 networkforgood
2014 networkforgood2014 networkforgood
2014 networkforgood
 

Viewers also liked (7)

CloudDocu
CloudDocuCloudDocu
CloudDocu
 
HootSuite for Everyday Student
HootSuite for Everyday StudentHootSuite for Everyday Student
HootSuite for Everyday Student
 
Loop
LoopLoop
Loop
 
Introduction to HootSuite
Introduction to HootSuiteIntroduction to HootSuite
Introduction to HootSuite
 
SoftAge DDUP
SoftAge DDUPSoftAge DDUP
SoftAge DDUP
 
ScanNet Linux
ScanNet LinuxScanNet Linux
ScanNet Linux
 
SoftAge CorpMail
SoftAge CorpMailSoftAge CorpMail
SoftAge CorpMail
 

Similar to Introduction to Social Media for SMB

Similar to Introduction to Social Media for SMB (20)

How Sales Reps Can Leverage Social Media
How Sales Reps Can Leverage Social MediaHow Sales Reps Can Leverage Social Media
How Sales Reps Can Leverage Social Media
 
Case #1. E.A.S.Y. Social Media Strategy.
Case #1. E.A.S.Y. Social Media Strategy.Case #1. E.A.S.Y. Social Media Strategy.
Case #1. E.A.S.Y. Social Media Strategy.
 
Building Brand Advocacy: How Hootsuite uses social to grow its business & bui...
Building Brand Advocacy: How Hootsuite uses social to grow its business & bui...Building Brand Advocacy: How Hootsuite uses social to grow its business & bui...
Building Brand Advocacy: How Hootsuite uses social to grow its business & bui...
 
Tweak Social Media For Business
Tweak Social Media For BusinessTweak Social Media For Business
Tweak Social Media For Business
 
Writing for digital advocacy ooha 12
Writing for digital advocacy ooha 12Writing for digital advocacy ooha 12
Writing for digital advocacy ooha 12
 
Crowdfunding
Crowdfunding Crowdfunding
Crowdfunding
 
Social Media & Email Marketing: It's All About The ROI
Social Media & Email Marketing: It's All About The ROISocial Media & Email Marketing: It's All About The ROI
Social Media & Email Marketing: It's All About The ROI
 
Fusion 14 Session 607: 5 Roads Leading to Impactful Employee Engagement and S...
Fusion 14 Session 607: 5 Roads Leading to Impactful Employee Engagement and S...Fusion 14 Session 607: 5 Roads Leading to Impactful Employee Engagement and S...
Fusion 14 Session 607: 5 Roads Leading to Impactful Employee Engagement and S...
 
How to be a Social Selling Superstar
How to be a Social Selling Superstar   How to be a Social Selling Superstar
How to be a Social Selling Superstar
 
Valley Gives 2018: Storytelling with social media
Valley Gives 2018: Storytelling with social mediaValley Gives 2018: Storytelling with social media
Valley Gives 2018: Storytelling with social media
 
Marketing in the Connected Age
Marketing in the Connected AgeMarketing in the Connected Age
Marketing in the Connected Age
 
Let's Get Social in Lake Charles!
Let's Get Social in Lake Charles!Let's Get Social in Lake Charles!
Let's Get Social in Lake Charles!
 
CROWDFUND-A-MENTALS
CROWDFUND-A-MENTALSCROWDFUND-A-MENTALS
CROWDFUND-A-MENTALS
 
Social Media & the Future of Event Marketing
Social Media & the Future of Event MarketingSocial Media & the Future of Event Marketing
Social Media & the Future of Event Marketing
 
Maximizing #GivingTuesday: Tips for Optimizing your #GivingTuesday Campaign
Maximizing #GivingTuesday: Tips for Optimizing your #GivingTuesday Campaign Maximizing #GivingTuesday: Tips for Optimizing your #GivingTuesday Campaign
Maximizing #GivingTuesday: Tips for Optimizing your #GivingTuesday Campaign
 
Communicating Sustainability Webinar
Communicating Sustainability WebinarCommunicating Sustainability Webinar
Communicating Sustainability Webinar
 
2015 Communications toolkit
2015 Communications toolkit2015 Communications toolkit
2015 Communications toolkit
 
GivingTuesday & MyCharityofChoice
GivingTuesday & MyCharityofChoice GivingTuesday & MyCharityofChoice
GivingTuesday & MyCharityofChoice
 
#GivingTuesday 2014 Prize Structure and Strategy
#GivingTuesday 2014 Prize Structure and Strategy#GivingTuesday 2014 Prize Structure and Strategy
#GivingTuesday 2014 Prize Structure and Strategy
 
The systems and strategies behind donor motivation
The systems and strategies behind donor motivationThe systems and strategies behind donor motivation
The systems and strategies behind donor motivation
 

More from Stephanie Wiriahardja

More from Stephanie Wiriahardja (12)

Box Not Box Spring '18 Portfolio
Box Not Box Spring '18 PortfolioBox Not Box Spring '18 Portfolio
Box Not Box Spring '18 Portfolio
 
From One Superhero to Another
From One Superhero to AnotherFrom One Superhero to Another
From One Superhero to Another
 
Be that One in the Seven Thousand
Be that One in the Seven ThousandBe that One in the Seven Thousand
Be that One in the Seven Thousand
 
The Last 3 Years
The Last 3 YearsThe Last 3 Years
The Last 3 Years
 
Stephanie Wiriahardja's TEDxKids@BC Slides
Stephanie Wiriahardja's TEDxKids@BC SlidesStephanie Wiriahardja's TEDxKids@BC Slides
Stephanie Wiriahardja's TEDxKids@BC Slides
 
Building Your Brand Advocates
Building Your Brand AdvocatesBuilding Your Brand Advocates
Building Your Brand Advocates
 
7 Million of Me
7 Million of Me7 Million of Me
7 Million of Me
 
HootUp Training
HootUp Training HootUp Training
HootUp Training
 
HaveUs
HaveUsHaveUs
HaveUs
 
HootSuite Tools for Entrepreneurs
HootSuite Tools for EntrepreneursHootSuite Tools for Entrepreneurs
HootSuite Tools for Entrepreneurs
 
Introduction to HootSuite
Introduction to HootSuiteIntroduction to HootSuite
Introduction to HootSuite
 
HootUpJKT - Questions
HootUpJKT - QuestionsHootUpJKT - Questions
HootUpJKT - Questions
 

Recently uploaded

Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Recently uploaded (20)

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 

Introduction to Social Media for SMB

  • 1. IN 2011, stephanie wiriahardja • @stephawie • december 2012
  • 2. IN 2011, SMALL BUSINESSES MADE UP 98% OF ALL BUSINESSES IN BRITISH COLUMBIA stephanie wiriahardja • @stephawie • december 2012
  • 3. ACCORDING TO VERTICAL RESPONSE IN Q3 OF 2012, 43% spend 6+ hours an increase of 66% on social media from last year. 70 % of SMBs are on 90% of SMBs are on Twitter Facebook stephanie wiriahardja • @stephawie • december 2012
  • 4. OBJECTIVE TO INCREASE THE NUMBER OF SALES THROUGH SOCIAL MEDIA stephanie wiriahardja • @stephawie • december 2012
  • 5. stephanie wiriahardja • @stephawie • december 2012
  • 6. stephanie wiriahardja • @stephawie • december 2012
  • 7. $35 on promoted ads targeting all of Canada for this campaign stephanie wiriahardja • @stephawie • december 2012
  • 8. $35 on promoted ads targeting all of Canada for this campaign Liked 720x in 3 days stephanie wiriahardja • @stephawie • december 2012
  • 9. Set up your dashboard Track all mentions Be everywhere Be a source stephanie wiriahardja • @stephawie • december 2012
  • 10. social media is NOT A SPRINT, IT'S A MARATHON. stephanie wiriahardja • @stephawie • december 2012
  • 11. Stephanie Wiriahardja • Community Celebratoire of HootSuite • Top 7 Nominee “Must Follow 2013” for Social Media Awards • Startup Weekend Vancouver 2012 and Lean Startup 2012 Mentor <place Stephanie here> stephanie wiriahardja • @stephawie • december 2012