1. Frankenbooks:
Understanding eBooks and
eReaders
Stephen Abram, MLS, FSLA
Consultant, Dysart & Jones
South Central New York Regional Library Council
Apr. 23, 2013
4. Questions for Today:
1. What is REALLY happening with eBooks?
2. Where is all this change taking us?
3. Does the eBook have a different value?
4. Today‟s session is about frameworks. For
details see the webliography at the end or
online.
5. What is the role for special librarians in our
info-future?
5. eBook Penetration
School Public Academic
100
90
80
70
60
50
40
30
20
10
0
2010 2011 2012
Source: Library Journal Survey of Ebook Penetration – 2010-2012
20. Have Journal Prices Really Increased Much in the Digital Age?
(Scholarly Kitchen blog) http://bit.ly/11b3hP2
21. Good Questions
• What if prices of the predominant journal form
have actually been falling?
• What if we‟ve been measuring the wrong
things, or measuring insufficiently?
• And what if the growth in expenses are not the
result of price increases but a result of the
growth in science?”
22. The Real Digital Story
• Print subscription prices are a misleading and
inaccurate method for tracking library serials
spending
• “. . . libraries‟ spending on periodicals has
increased three-fold while their collections have
tripled in size . . . Spending three times as much
to get three times as much tells a very different
story from the “price increases” story. . . .”
• Published article output and research spending
has grown 3.o% to 4% per year since 1990
26. There is no guarantee that the e-
book scenario will play out to
include libraries
27. 27
The Big Six
• Big Six (publishing)
▫ Hachette (publisher)
▫ Georg von Holtzbrinck Publishing Group/Macmillan
▫ Penguin Group
▫ HarperCollins
▫ Random House
▫ Simon & Schuster
29. 29
Values
• Selling eBooks or print books through the library
• Independent booksellers or chains?
• Self published books?
• Discovery (LinkedData)
• Amazon Library plan
• Debate: Should librarians make choices for other adults?
• How should small presses get discovered to reader audiences?
31. What is an EXPERIENCE?
What is a library experience?
What differentiates a library experience from a
transaction?
What differentiates libraries from Google/Bing?
33. Why do people ask questions?
Is your library experience conceptually organized
around people, answers and programs?
Or collections, technology and buildings?
34. Why do people ask questions?
Who, What, When, Where
How & Why
Data – Information – Knowledge - Behavior
To Learn or to Know
To solve a problem
To Acquire Information, Clarify, Tune
To Decide, to Choose, to Delay
To Interview, Delve, Interact, Progress
To Entertain or Socialize
To Reduce Fear
To Help, Aid, Cure, Be a Friend
To Win A Bet
35. READING EXERCISE
Why do people read?
What is the workflow context for
reading in special libraries?
36. Why do people read?
1. To learn
2. To engage in hearing other‟s opinions (to agree or disagree or understand)
3. To develop more knowledge about myself and develop as a whole person
4. To be entertained and laugh, to engage and interact
5. To address boredom and the inexorable progress of time
6. To research and keep up-to-date
7. To participate well in civil society (everything from news to voting)
8. To be informed (and maybe smarter)
9. To understand others (individually and culturally)
10. To escape our day-to-day lives
11. To stimulate the imagination and be inspired or spiritual
12. To write and communicate better through reading others
13. To teach
14. To have something to talk about
15. To connect with like-minded people
60. Skirmishes but Big Ones
App Store Rules
Porn – e.g. Sports Illustrated
No Criticism rule
Politicians‟ apps
Satire
Pulitzer Prize winner
Books as an app require approval
Potential restraint of trade
Who chooses?
Censorship . . .?
61. What does all this mean?
The Article level universe
The Chapter and Paragraph Universe
Complete integration of books and serials
Integrated with Visuals – graphics and charts
Integrated with „video‟
Integrated with Sound and Speech
Integrated with social web
Integrated with interaction and not just
interactivity, workflow…
How would you enhance a book?
72. Technology Context
• Cloud (SaaS, PaaS, IaaS)
• Laptops and Tablets
• Mobility / Smartphones
• Bandwidth (Wired, WiFi, Whitespace)
• Learning Management Systems
• Streaming video and audio vs. download
• HTML5 and Apps – the battle
• Advertising auction models and „product‟
• New(ish) Players
(Amazon, Apple, G, B&N, Uni‟s, states/provinces/na
tions)
73. Book e-Challenges
• Format Agnosticism
• Browsers: IE, Chrome, Firefox, Safari
• Devices: Macintosh, PC Desktops & Laptops
• Mobile: Laptops, Tablets (iPad, Fire, etc.)
• Mobile: Smartphones
(iPhone, Blackberry, Android, Windows, etc.)
• Container: PDF, ePub, .mobi, Kindle, etc.
• Learning Management System: Blackboard /
WebCT, D2L, Moodle, Sakai, MOOC, etc.
• Purchasing
(Amazon, B&N, Chegg, CengageBrain, Apple
Store, University Textbook
Store, direct, aggregator, etc.)
74. Pricing Models
• Buy the print copy
• Buy the exact electronic copy of the print
• Buy both (bundling)
• Rent the print or e-copy for a specified period
• Create custom coursepacks in print or e-copy
• Buy at the course level included in fee
• Buy at the institution / enterprise level
• Buy at the state/province level
• Espresso Book Machines
• Pay-per-use, micro-payments, „Square‟ and phones
76. We are in an evolving space with e-
books (just like articles in the last
century).
• Don‟t fossilize your positions too soon
• Remain open to innovation and experimentation
• Keep librarian values as a touchstone
• Focus on the end-user & enterprise needs
77. What is the priority?
Price, Cost, Value, ROI
Managing or Mandating the Adoption Curve
Learning and Progress
Societal Impact = 17%, 40%, 70%?
IMPACTS of Value to the Enterprise
ROI, ROE, Productivity and efficiency and
effectiveness
78. This era will see a Fundamental
Reimagining the Book
For the present there will be
those who resist and the
resisters will be the majority.
82. 82
Resources
• Sue Polanka‟s presentation on eBooks for ALA:
• Purchasing eBooks for Your Library
• http://www.slideshare.net/ALATechSource/2013-ala-
purchasing?ref=http://lonewolflibrarian.wordpress.com/2013/02/14/
purchasing-e-books-for-libraries-02-14-13/
• Sue Polanka‟s ALA LTR book:
• The No Shelf Required Guide to eBook Purchasing
• Ellyssa Kroski‟s presentation on eBooks:
• Evaluating e-Book Offerings
• http://www.slideshare.net/ellyssa/evaluating-ebook-
offerings?utm_source=slideshow&utm_medium=ssemail&utm_camp
aign=download_notification
• JISC Compare eBook Platforms
• http://adat.crl.edu/ebooks
• Wellesley College eBook Vendor Evaluation matrix
• http://spreadsheets.google.com/ccc?key=pCQ6JLSQYx1F4gVAKNBU
edg
83. Suggestions for readings
• E-Book Media and Communications Toolkit
▫ http://www.ala.org/transforminglibraries/ebooktoolkit
• Ebook Business Models: A Scorecard for Public Libraries
▫ ALA Digital Content & Libraries Working Group
▫ www.districtdispatch.org/wp-
content/uploads/2013/01/Ebook_Scorecard.pdf
• Library Services in the Digital Age
▫ Pew Internet
▫ http://libraries.pewinternet.org/2013/01/22/library-services/
• Library Patrons and Ebook Usage
▫ Library Journal Patron Profiles, v1 n1 (fee-based report)
• A primer on eBooks for libraries just starting with downloadable
media
▫ Polanka, Sue, in Library Journal http://bit.ly/Iz9jwE
Via Polanka
84. Thanks
Stephen Abram, MLS, FSLA
Principal
Lighthouse Partners /Dysart & Jones
Cel: 416-669-4855
Stephen.abram@gmail.com
Stephen’s Lighthouse Blog
http://stephenslighthouse.com
Facebook, Google+, LinkedIn: Stephen Abram
FourSquare, Pinterest, Tumblr: Stephen Abram
Twitter, Quora, Yelp, etc.: sabram
SlideShare: StephenAbram1
Notas del editor
For the last three years, Library Journal/SLJ has conducted surveys of school, public and academic libraries regarding ebooks. Data showed that 33 – 44 percent of school libraries reported offering ebooks. Public libraries ranged from 72 – 89 % in the same time period.
Some of the reasons people may prefer ebooks include- 24/7 access anywhere, convenience of downloading content on the run or carrying hundreds of titles on one small device. Others like the built in dictionaries, highlighting/note taking, narration or interactive features. Some like the fact they can find free ebooks online or borrow ebooks at no cost from their library. In an educational setting, having multiple users access the same title is beneficial.
I love ebooks, I think they have enormous potential for libraries, consumers, publishers, authors, and everyone in the information chain.But, as we’ve discussed today, eBooks are not simple, they bring an assortment of questions, issues, and challenges to the table. It will be important for all libraries to educate themselves about ebooks. Just how do you do that?
There are a number of great sources about ebooks. The ones on this list are sources that I follow. The last one is on twitter, and each of the ones listed here also has a twitter feed. I welcome you to follow me on No Shelf Required, a blog I’ve maintained for the last 3 years. share screen, demo NSR – show feeds, articles, interviews, do a search for articles of interest