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A brief overview of social web trends that we can anticipate taking up increasing air-space over the next 12 months. Some trends (e.g. Big Data) have wider implications than 'social web' but are included for completeness.
201 billion videos viewed per month on Google sites 350 million Facebook users log-in via mobile phone 2.1 billion Internet users 555 million websites 1 trillion video playbacks on YouTube 5.9 billion mobile subscriptions 100 billion photos on Flickr 71% of email trafﬁc is spam Apple’s iPad share of global tablet web trafﬁc – 88% Source: http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/
1. Social Networks 90 million users*, growing at 625k daily. Est. 293 million users by end 2012 225 million accounts**, 120 million users, over 250 million tweets/day 132 million users (mainly B2B) *Source: http://edition.cnn.com/2012/01/19/tech/social-media/google-plus-users/index.html and http://venturebeat.com/2012/01/20/google-skews-google-plus-statistics/ **Some may be bots. Source: http://phill.co/social-media/social-media-statistics-dec-2011-video-infographic
Facebook • 800 million users • 1 billion users by end 2012 • 30 million UK users (almost 50% of pop.) • Avg time spent on site: 7.5hrs/Recently added month, up fromTimeline feature 4.5hrs/month in 2010
Social media continues to evolve, bringing new opportunities for multimedia social platforms. Sites that offer new andpersonalised user experiences will have a major inﬂuence on social sharing and internet trafﬁc.
2. Curation“SocialCurators” use their insight into a particular audience to determine what might interest them
4. Big Data to buy a disk drive that can store all the world s music mobile phones in use by end 2012 items of content shared on Facebook every month projected growth of data per year vs. growth in global IT spending billion potential value to Europe s public sector administration - more than the GDP of Greece data analysts and more data savvy managers needed to take advantage of big data (in US). potential annual consumer surplus from using personal location data globally Source: McKinsey Global Institute, May 2011
Big Data - what is it • Datasets so large they are difficult to work withand where does is come with using standard database management from? tools • Larger and larger datasets allow analysts to spot business trends and opportunities. • Growing exponentially - sources include mobile devices, cameras, RFID, medical, music, wireless sensor networks, real- time/geospatial tracking, location-based services ebooks etc. • More and more data being stored in the Cloud
10. Augmented Reality New York Nearest Places: lets you explore Golfscape GPS Rangeﬁnder: an augmented New York like never before. And you have reality range ﬁnder for Golf lovers. It covers Panoramascope: gives you information about seen nothing yet. 35K+ courses. It displays the distance from your surroundings (mountains, their names). front, center, and back of green. Cyclopedia: adds Wikipedia information to your Theodolite: a little app that acts as your Star Chart: gives you your very own virtualreality. When you move your iPhone around, the app compass, GPS, map, and two-axis inclinometer. star chart on your iPhone. Just point your will automatically dig up information and display it Great for hiking and active sports in general. iPhone to the sky and this app will tell you on your screen. what you are looking at.
To Summarise (1)• Social Media is ubiquitous. More businesses are adding social media links and information to their websites; consumers now look for these links. Visiting a companys Facebook page or Twitter profile has become as important as reading reviews on the business.• Facebook will have 1 billion users by end 2012 and will continue to dominate the social network space. More apps and integration with external services will encourage shift from conversations to sharing and engagement = users spend more time on site.• Rapid growth of companies/services offering new and interesting ways for people to share information (e.g. Tumblr, Pinterest)• Help with content overload. More apps and services providing knowledge and information curation, aggregation and filtering.• Apps will inherit the earth! Users more familiar (and trusting) of software distribution channels (app stores). Users happy to discard old/legacy apps and download new ones that meet changing needs and requirements.
To Summarise (2)• Gami-ificaton techniques will find their way into more social networks and corporate websites in order to engage and retain users/customers.• Augmented reality apps will offer an awesome user experience. Location- based services will thrive and provide new, more compelling, more efficient services with lower B2C transaction costs. Privacy issues will deter some users.• More opportunities for micro-entrepreneurs. Peer to peer on the rise; more lending, sharing, bartering and recycling opportunities offered via ‘Collaborative Consumption”.• We re going to continue to generate data faster than it can be consumed or understood. Most of it will not be held inside the enterprise. Information visualisation techniques and intelligent analytics will aid user s interpretation and understanding. Opportunities and challenges for knowledge & information professionals.• Mobile platforms will soon overtake the desktop PC as the preferred interface to the Internet and www. Software being designed for mobile, with consideration for PC, not the other way around.
And finally…. “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.” Rupert Murdoch “It is not the strongest of the species thatsurvives, nor the most intelligent thatsurvives. It is the one that is mostadaptable to change.” Charles Darwin
Never make predictions, especially about the future. Casey Stengel, baseball player and manager, 1891 - 1975 Email: Steve.email@example.com Twitter: @stephendale Proﬁle: http://about.me/stephendale
Sources/References• Morgan Stanley Internet Trends: http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf • Internet World Stats: http://www.internetworldstats.com • Royal Pingdom: http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/ • McKinsey, Big Data: The Next Frontier For Innovation.... http://www.mckinsey.com/mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdf • Emerging Transition to Social Business Models - Dion Hincliffe, Dachis Group: http://www.dachisgroup.com/author/dion-hinchcliffe/ • Edition:http://edition.cnn.com/2012/01/19/tech/social-media/google-plus-users/index.html • Venturebeat: http://venturebeat.com/2012/01/20/google-skews-google-plus-statistics/ • Phil.co: http://phill.co/social-media/social-media-statistics-dec-2011-video-infographic • ComScore: http://www.comscore.com/Products_Services/Product_Index/Media_Metrix_Suite/ Media_Metrix_Core_Reports • Go-Gulf.com (60 seconds) http://www.go-gulf.com/blog/60-seconds • Dilbert: www.dilbert.com/ • Collaborative Consumption: http://collaborativeconsumption.com/ Other photos and images sourced from Google images and iStock Photos.