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In order to improve personal and organizational knowledge, people have to take time to make sense of the information torrent. If not, it remains merely information. Unfortunately, many of today’s knowledge workers don’t have the time, discipline or the essential skills to select, filter, evaluate and comprehend their multifarious information sources. This can lead to missed opportunities, poor decision-making and suboptimal performance. The 21st century knowledge worker needs to be confident and comfortable with using social technologies and engaging with communities and social learning networks to update his or her knowledge in order to remain relevant. This session explores some of the tools, skills and processes that can help with information sense-making, and looks at the emergent roles of the Community Manager and Digital Curator in delivering value to learning networks.
To be discussed in two parts - first, let ’ s set the scene....
Fertility rates falling, growth in female employment, ageing population. Making sense of Big Data. Keeping up with technology. Digital Dawinsim is the evolution of consumer behaviour when society and technology evolve faster than your ability to adapt. (Brian Solis) Opennes and transparancy - particularly difficult at the present time for the BBC and the NHS!
SM drives mainly tacit knowledge, informal chat, knowing where things are or who is doing what. Businesses are ok at getting formal explicit knowledge out to people using intranets, eLearning and customer collaboration although this is often rather dry and unappealing.
Routine tasks are increasingly being outsourced. Simple repetitive tasks are done my machines and robots, freeing humans to create value, improve processes and innovate. Labour is replaceable. Talent is not (ref Harold Jarche).
There ’ s also one other literacy - “ Social Networking Literacy ” - the ability to find, develop and nurture trusted social connections for mutual support and personal development.
The skills required to survive and thrive in the 21st century are quite different to those of the 21st century. In particular (1) finding what is relevant in an Information-rich, time-poor environment, (2) making sense of the information we find, and (3) familiarity with social networks and social learning.
More doesn ’ t mean better
A small selection of the many information aggregation services, including: Bottlenose Twylah News.me Newsle Mashable Netvibes Hootesuite Google Reader/RSS
Content curation is the organising, filtering and “ making sense of ” information on the web and sharing the very best with your network. A great curator: Optimises titles so it is relevant for that audience Edits the content to add further relevance of the message Formats the material so it is easy for the audience to read and apply to their situation Adds good images and other visual material that complements and reinforces the content Excerpts selected text so the reader can quickly and easily grasp the most important elements Adds his or her own voice in an intro to the piece, adding context and relevance for the reader Tags all content with relevant words and phrases so it is easily found by that audience Supplies links to expand the scope of the piece and give access to added resources about the subject Personalizes each piece for the relevant audience when posting to social sites, when appropriate Ensures all curated content is correct and from a reliable source Always gives attribution and links to sources Filters content vigorously and does not publish anything and everything Has a network of experts and curators in their sphere that they can tap into for personal insights Suggests stories and items to other curators Searches for additional material that can add depth and value or context to an item Constantly scouts for interesting new sources Sets up searches, filters and feeds to get a constant flow of relevant information Makes the focus of the curated content perfectly clear and easy to see right upfront Recommends other newsmasters and curators with great content Crowd sources tips and suggestions from readers and always acknowledges their contributions
But define what a routine job is. Ref the video - can a lawyer be replaced by technology?
Digital Dawinsim is the evolution of consumer behaviour when society and technology evolve faster than your ability to adapt. (Brian Solis)
New roles and new skills for km (isko)
New Roles, New Skills for the 21st Century Knowledge Professional 19 March 2013 Steve Dale Collabor8now Ltd Unless otherwise noted, this work is licensed under a CreativeInternational Society for Commons Attribution-NonCommercial-ShareAlike 3.0 UnportedKnowledge Organization License.
The Proposition•Social media is generating enormous amounts of unorganised content - how to find what’s relevant.•New opportunities for collaboration are made possible by social media and social networks.•There are a bewildering variety of methods and tools - how to choose the right ones. Making sense, connecting, collaborating, and using technology throw up the need for new skills: what are the new roles and the new skills?
Useful And Relevant Information? 7• 40 % of accounts and 8% of messages on social media sites are robots or spam• 24% of people have missed witnessing important moments because they are too busy trying to write about them on social networks• 40% of people spend more time socializing online than they do face- to-face (source: AllTwitter)• The web contains more than 8 billion pages• There are more than 2.27 billion people online (doubled since 2007)• There will be more than 10 billion mobile Internet-connected devices in 2016, exceeding the worlds projected population at that time of 7.3 billion. (source: Cisco)• Worldwide mobile data traffic will increase 18-fold between 2011 - 2016, reaching 10.8 exabytes per month (source: Cisco)• 85% of the people who work in social media have been in the industry for less than 2 years.Sources include: http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
11 Traditional Literacy •Reading, writing, speaking, listening, Digital Literacy Information •Ability to use digital Literacy technology, •Ability to identify communication tools what information is and networks to needed and the ability locate, evaluate and to locate, evaluate and create information use information Today’s Tool Literacy (new) •Ability to use tools to manage, consume and Literacy Visual Literacy •Ability to understand create information and produce visual messages Media Literacy •Ability to question, Critical Literacy analyse, interpret, •Ability to question, evaluate and create challenge and evaluate media messages the meanings and purposes of textsSource: Dr Daniel Churchill, www.learnactivity.com
Digital literacyis not anoption...it’s amatter ofsurvival!
There’s also “Network Literacy” 20th Century 21st Century•Limited Social Interaction •Pervasive Social Interaction•Value in Transactions •Value in Relationships•Business Stability •Business Flux•Well-defined Industries •“Long Tail” business models•One-way Markets •P2P Markets•Limited Information •Information Abundance•Resource Abundance •Resource Constraints Communities & Institutions Networks
Two Emergent Roles for Knowledge Professionals Community Social/DigitalManagement/Facilitation Curation
Community Management Communicator, Selection Criteria Highly respected in their disseminator, curator, field, knowledgeable, evangelist team leader, curator CoP External CoPs Firewall Communicator, coach, Communicator, listener, disseminator, curator, brand promoter, soft Open access evangelist cheer-leader Open Internal Social Brand & Marketing Network Communities Intra-organisation External worldAdapted from an original by DominiqueTureq: http://www.boostzone.fr
Aggregation & Filtering in g c e in d a n F le v Re19
Digital/Social Curation - some of the tools “Curators” use their insight into aparticular audience to determine what might interest them
Take-aways 21• Social Media is ubiquitous. The numbers keep getting bigger. But we’ve sacrificed quality for quantity and accuracy for timeliness• Routine tasks are being outsourced. Repetitive tasks are being done by machines/robots.• Community Management and Digital Curation roles are emergent: relying on skills that can’t easily be automated• The most important skills for a 21st century knowledge worker are the ability to network and socialise.
Sources/References• Venkatah Rao: http://enterprise2blog.com/2008/09/social-mdia-vs- knowledge-management-a-generational-war/• Cara Pring - Social Media & Intranet Statistics: http://thesocialskinny.com/216-social-media-and-internet-statistics- september-2012/• Graphic - what happens in an Internet Minute: http://scoop.intel.com/what-happens-in-an-internet-minute/• Today’s New Literacy: Dr Daniel Churchill, www.learnactivity.com• Community Manager Quadrant: DominiqueTureq: http://www.boostzone.frOther photos and images sourced from Google images and iStock Photos.
“It’s not the strongest of the species that survives, nor the most intelligent, but the one most adaptable to change.” DarwinEmail: firstname.lastname@example.orgTwitter: @stephendale, @collabor8nowProfile: http://about.me/stephendale Unless otherwise noted, this work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.