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Social curation slideshare

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What is driving the rapid growth of Content Curation, and what are the key literacies required of the emergent social/digital content curator?

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Social curation slideshare

  1. 1. Image source: 19 March 2013 Steve Dale Unless otherwise noted, this work is licensed under a Crea4ve Commons A8ribu4on-­‐NonCommercial-­‐ShareAlike 3.0 Unported License.
  2. 2. 2 What is “curation”?
  3. 3. 3 Digital Media Cura4on ©
  4. 4. 4
  5. 5. 6 Why Curate?
  6. 6. 7 Source: h8p://­‐happens-­‐in-­‐an-­‐internet-­‐minute/
  7. 7. 8 Useful And Relevant Informa4on? • 40 % of accounts and 8% of messages on social media sites are robots or spam • 24% of people have missed witnessing important moments because they are too busy trying to write about them on social networks • 40% of people spend more time socializing online than they do face-to-face (source: AllTwitter) • The web contains more than 8 billion pages • There are more than 2.27 billion people online (doubled since 2007) • There will be more than 10 billion mobile Internet-connected devices in 2016, exceeding the world's projected population at that time of 7.3 billion. (source: Cisco) • Worldwide mobile data traffic will increase 18-fold between 2011 - 2016, reaching 10.8 exabytes per month - or an annual run rate of 130 exabytes - by 2016. (source: Cisco) • 85% of the people who work in social media have been in the industry for less than 2 years. Sources include:
  8. 8. 9
  9. 9. Quantity is growing at the expense of quality and relevance
  10. 10. Knowledge from a trusted source is richer than what we can discover for ourselves
  11. 11. 13 How credible are your sources?
  12. 12. 14 Digital Curation - where is it happening?
  13. 13. Digital Cura4on is happening all around us • Social media platforms are curating content, by giving curation tools to users (YouTube playlists, Flickr galleries, Amazon lists, etc.) • Media entrepreneurs are building new types of media platforms around posting excerpts from the most relevant stories from around the web ( The Drudge Report, The Huffington Post, etc.) • News media organizations are curating conversations around popular topics e.g. The Guardian #smarttakes)
  14. 14. Created-­‐Contributed-­‐Collected New media startups are providing a mix of original content, curated content and crowdsourced content to add depth to news stories and increase social engagement around them.
  15. 15. Storyful: It’s all about people
  16. 16. 18 New roles, new literacies
  17. 17. 19 Digital Literacy • Ability to use digital technology, communication tools and networks to locate, evaluate and create information Tool Literacy • Ability to use tools to manage, consume and create information Source: Dr Daniel Churchill, Today’s (new) Literacy Information Literacy • Ability to identify what information is needed and the ability to locate, evaluate and use information Visual Literacy • Ability to understand and produce visual messages Traditional Literacy • Reading, writing, speaking, listening, Critical Literacy • Ability to question, challenge and evaluate the meanings and purposes of texts Media Literacy • Ability to question, analyse, interpret, evaluate and create media messages
  18. 18. Quality, Relevance and Reputa4on Social Curator Adapted from Seek-Sense-Share model by Harold Jarche Cynefin Model
  19. 19. Two Emergent Roles for Knowledge Professionals Community Management/ Facilitation Social/Digital Curation
  20. 20. Social Cura4on
  21. 21. 23 Some of the tools
  22. 22. Aggrega4on & Filtering 24
  23. 23. Source:
  24. 24. Digital/Social Cura4on -­‐ some of the tools “Curators” use their insight into a particular audience to determine what might interest them
  25. 25. Enables the curator to automa4cally create an on-­‐line newspaper, selec4ng content using keywords, conversa4ons and/or links to websites that are relevant to a par4cular Pros • Good topic or theme. Freemium product. $9/month for Pro version integra4on with most social media services • Simple subscrip4on process for new followers • Clean, newspaper-­‐style layout with naviga4on links • Highly automated • Email newsle8er (Pro) • No4fica4on controls (Pro) Cons • Limited metrics • High ac4vity sources may “swamp” content. • Some ads may not be contextually relevant • Cura4on of sources, not content.
  26. 26. Cura4on of summaries and snapshots of related content from blogs, media sharing sites and other social media. Intui4ve interface. Built-­‐in curators community. Freemium product. Pro -­‐ $12.99/month. Business $79/month Pros • Elegant + clean magazine-­‐style design • Limited automa4on -­‐ curator has total control of content • Curator can add insight to ‘scooped’ content. • Community of curators + auto-­‐ suggested content • Email newsle8er (integrated with Mailchimp -­‐ free) • No ads Cons • Limited metrics (free version) • Limited text formacng (free version) • Not for the novice curator -­‐ you need some editorial/cura4on skills
  27. 27. Suggestions from community Enables users to ‘re-scoop’ to their own curated content.
  28. 28. Storify Enables the curator to search for specific content from social media sites that can be sequenced into a blog style story. The curator can add their own text and embed the Pros • Provides sequenced story of an event • Simple & intui4ve editor interface • Integra4on (pug-­‐in) with Wordpress • SXSW award winner 2012 • No ads final product into their blog. Free service. Cons • What is their business model?
  29. 29. Pearltrees A visually-­‐oriented connec4ve network of mul4-­‐media content, which can be shared, repurposed and linked in a number of ways across social media plaiorms. The Pros • Excellent visual bookmarking interface • One-­‐click bookmarking • Visual roll-­‐overs • SXSW award winner 2012 • Can bring other people’s Pearls into your own Pearl. ‘Teams’ group func4on enables users to collaborate to create shared curated collec4ons of content. Freemium service. Premium 2.60 Euros/month Cons • Limit of 12 child-­‐parent rela4onships at each level under top level • Naviga4on can be confusing for new users
  30. 30. Exercise What does Content Curation best practice look like?
  31. 31. Content Cura4on Best Prac4ce 1. Optimises titles so it is relevant for that audience 2. Edits the content to add further relevance of the message 3. Formats the material so it is easy for the audience to read and apply to their situation 4. Adds good images and other visual material that complements and reinforces the content 5. Excerpts selected text so the reader can quickly and easily grasp the most important elements 6. Adds his or her own voice in an intro to the piece, adding context and relevance for the reader 7. Tags all content with relevant words and phrases so it is easily found by that audience 8. Supplies links to expand the scope of the piece and give access to added resources about the subject 9. Personalises each piece for the relevant audience when posting to social sites, when appropriate 10. Ensures all curated content is correct and from a reliable source 11. Always gives attribution and links to sources 12. Filters content vigorously and does not publish anything and everything 13. Has a network of experts and curators in their sphere that they can tap into for personal insights 14. Suggests stories and items to other curators 15. Searches for additional material that can add depth and value or context to an item 16. Constantly scouts for interesting new sources 17. Sets up searches, filters and feeds to get a constant flow of relevant information 18. Makes the focus of the curated content perfectly clear and easy to see right upfront 19. Recommends other newsmasters and curators with great content 20. Crowd sources tips and suggestions from readers and always acknowledges their contribution Source: h8p://­‐makes-­‐a-­‐great-­‐curator-­‐great/
  32. 32. Take-aways 37 • Information is everywhere, all the time and on any device. We’re sacrificing quality for quantity and accuracy for timeliness. • Finding what is relevant, accurate and trustworthy are the new digital literacies. • Digital Curation is an emergent skill/role with the objective of separating news from noise. • Social Curation integrates original content with contributed and collected content to add depth and increase social engagement. (Community Building)
  33. 33. 38 What is “Curation”? (from This is the first in a series of videos explaining the shifts we're seeing in the world of content creation. Curation has exploded with the growth of Twitter, Tumblr and now Pinterest. In this video, we wanted to try to get into the heads of some of our favorite curators to understand what makes them tick. Featured curators include: Maria Popova ( Joanne McNeil ( Peter Hopkins ( Edith Zimmerman ( Anthony De Rosa ( Rex Sorgatz ( Piers Fawkes ( Tina Roth Eisenberg (
  34. 34. Sources + Useful References Robin Good: Content Curation World: Social Media Curation Guide: What makes a great Curator: to-distinguish-high-value-curation-from-generic-republishing/) 10 steps to curate your social media content with curate-your-social-media-content-with-scoop-it-for-increased-value/ Storyful (video): What is curation (video): Cara Pring - Social Media & Intranet Statistics: statistics-september-2012/ Graphic - what happens in an Internet Minute: minute/ Today’s New Literacy: Dr Daniel Churchill, Cover image courtesy of Other photos and images sourced from Google images and iStock Photos.
  35. 35. Email: Twi8er: @stephendale, @collabor8now Profile: h8p:// Unless otherwise noted, this work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.