This presentation was delivered live on August 4, 2009, to a seminar of Edith Cowan University staff and students. Audio tracks is from the day's presentation.
The project made possible by funding from the ANU College of Business and Economics
Pre Engineered Building Manufacturers Hyderabad.pptx
ECU Presentation: As presented
1. Evidence Based or Ideologically Driven? The dividing line between Social Marketing and Political Marketing Dr Stephen Dann School of Management Marketing and International Business Australian National University
49. Should marketing metrics count as evidence? Does reach, frequency and recall have a role in benchmarking ‘socially negative’ advertising?
50. International Non Profit and Social Marketing Conference Hosted in Queensland * Thurs 15th and Friday 16th July 2010 * Brisbane, Sunshine Coast or Gold Coast are tendering for the location