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• Flawless planning
• Avoid failure
• Rigorous analysis
• Presentations
• Arm’s length customer research
• Periodic
• Thinking
• Enlightened TRIAL & ERROR
• Fail FAST
• Rigorous TESTING
• Lightweight EXPERIMENTS
• DEEP CUSTOMER IMMERSION
• CONTINUOUS
• DOING
TO: Designing for Delight
(aka Design Thinking)
FROM: Traditional
Thinking

• Flawless planning
• Avoid failure
• Rigorous analysis
• Presentations
• Arm’s length customer research
• Periodic
• Thinking
• Enlightened TRIAL & ERROR
• Fail FAST
• Rigorous TESTING
• Lightweight EXPERIMENTS
• DEEP CUSTOMER IMMERSION
• CONTINUOUS
• DOING
TO: Designing for Delight
(aka Design Thinking)
FROM: Traditional
Thinking

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