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We’re connected.
Now what?
Turning Real Life Behaviors into Social Features.



Some random thoughts from
Stephen P. Anderson
mallp
S u
Gro vity
Acti
mallp
S u
Gro vity
Acti


`
   think about meeting new people, how friendships
  are formed, group dynamics, stories we cr...
Thoughts?
I’m a Designer.
do  you
  How e a web
 cr eat te that
     or si
a pp    de lig hts
 tr uly ple?
     peo
SUBJECTIVE / QUALITATIVE

         Focused on
Experiences
  (People, Activities, Context)




       Meaningful
     Has p...
Meaningful
     Has personal significance


      Pleasurable
Memorable experience worth sharing


      Convenient        ...
Less about design as outcome (UI)

More about design features that tap into
            Meaningful motivations
human behav...
topic:

    Real-world observations about
activities, behaviors, and motivations
are the BEST source of inspiration for
  ...
“rewards / levels”




 http://headrush.typepad.com/creating_passionate_users/2005/01/crafting_a_user.html
The best social media
features/sites are rooted in
 natural human behaviors


   qwogfn
Is this going to be a

‘DUH!’
Presentation?
Not only do I think it is an interesting
topic, but I think it is the *only* topic.
Turning real life behaviors into socia...
Why?

   These are powerful motivators.

We learn how to do NEW things based
     on what we already know.

These observat...
Big Ideas, 2003.
(c. 2003)
“friendster + craigslist +
everyone’s connected”
N (AND RESTRICTIVE)
   A COMMO                 LOPMENT
    “friendster +
      ACH TO PRO   CT DEVE
                 DUcra...
N (AND RESTRICTIVE)
   A COMMO                 LOPMENT
    “friendster +
      ACH TO PRO   CT DEVE
                 DUcra...
“commotion”
  http://flickr.com/photos/rinux/155534540/
“commotion”
“access: window shopping”
      http://flickr.com/photos/bjenright/482234869/
“access: visiting”
     http://flickr.com/photos/acidcookie/261808430/
“identity”
http://flickr.com/photos/distinguish/98517600/
“first impressions”
“self-disclosure”
http://flickr.com/photos/joshb/189568624/




                                                        “self-expression”
   ...
http://search.creativecommons.org/?q=window+shopping&sourceid=Mozilla-search#




“advertising as non-intrusive”
http://search.creativecommons.org/?q=window+shopping&sourceid=Mozilla-search#




“advertising as non-intrusive”
http://flickr.com/photos/thevoicewithin/1276763134/




“advertising as non-intrusive”
We captured ‘6 Big Ideas’
Big Idea #1 Self-Expression as a core part of the brand identity
Big Idea #2 Quality vs Quantity...
1. specific enough to keep you focused
                 We captured ‘6 Big Ideas’
   Big Idea #1 Self-Expression as a core...
1. specific enough to keep you focused
                 We captured ‘6 Big Ideas’
   Big Idea #1 Self-Expression as a core...
1. specific enough to keep you focused
                 We captured ‘6 Big Ideas’
   Big Idea #1 Self-Expression as a core...
1. specific enough to keep you focused
                 We captured ‘6 Big Ideas’
   Big Idea #1 Self-Expression as a core...
1. specific enough to keep you focused
                 We captured ‘6 Big Ideas’
   Big Idea #1 Self-Expression as a core...
Ideas, realized
“self-expression”




aesthetic          functional
Which one are you more likely to view? Why?
“commotion”
“exclusivity”
“levels”
“recognition”
“recognition”
“curiosity”
“narrative”
“narrative”
“narrative”
“prizes / collections”
            http://flickr.com/photos/larina/160827981/
Ideas, PLanned.
Typical Search Engine:


   Search Input




  Search Results
Typical Search Engine:   Searching with Viewzi


   Search Input             Search Input




                            ...
Typical Search Engine:   Searching with Viewzi


   Search Input             Search Input




                            ...
Typical Search Engine:   Searching with Viewzi


   Search Input             Search Input




                            ...
Typical Search Engine:   Searching with Viewzi


   Search Input             Search Input




                            ...
serendipity, curiosity,
recognition, and more!
Big Ideas, free
for the taking.
“network strength”
     http://flickr.com/photos/elevated/32694938/
Quantity: How many friends do you have?




  ME                          FRIEND



Quality: Tell me about this relationship?
http://www.docuverse.com/blog/-/alias/donpark/6080f857-4784-4679-8e41-c6881ed933ce
RIEND            FRIEND
                                      What about...
                          FRIEND
             ...
RIEND            FRIEND
                                            What about...
                                FRIEND
 ...
Other ideas, even more vague...
“serendipity”
  http://flickr.com/photos/chuckbiscuito/1553684530/
“social shopping”
    http://flickr.com/photos/xiaming/79139461/
play, as a way of making friends?
       http://flickr.com/photos/christopherl/133532431/
features based on personality types?
Full Circle ‘round
mallp
S u
Gro vity
Acti
mallp
S u
Gro vity
Acti
Now What?
The best social media
features/sites are rooted in
 natural human behaviors


   qwogfn
5 Sources of Observations:
Any books that make
            observations on
       human behavior
Children
Bounded Rationality
                                                                Buffer effect of Social Support
      ...
‘fish out of water’ movies




           (no, seriously!)
(and of course, observation)




        http://flickr.com/photos/saturnism/132805092/
TAKEAWAY...?
   1. Identify the existing activity,
      behavior, or motivation
   2. Ask quot;is this already being supp...
Thanks!
ME                MY PERSONAL SITE




         THE BEST WAY TO REACH ME



Stephen P. Anderson / www.poetpainter.com
“prizes / collections” http://flickr.com/photos/larina/160827981/
“prizes / collections” http://flickr.com/photos/larina/160827981/
“prizes / collections” http://flickr.com/photos/larina/160827981/
“prizes / collections” http://flickr.com/photos/larina/160827981/
“prizes / collections” http://flickr.com/photos/larina/160827981/
“prizes / collections” http://flickr.com/photos/larina/160827981/
“prizes / collections” http://flickr.com/photos/larina/160827981/
“prizes / collections” http://flickr.com/photos/larina/160827981/
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“prizes / collections” http://flickr.com/photos/larina/160827981/ We're Connected, Now What? Turning Real Life Behaviors Into Social Features

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“prizes / collections”
http://flickr.com/photos/larina/160827981/

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