Powerpoint brief on a proposal for a project to assist the hearing impaired around the home, by providing technology to repeat audible signals to an iPhone

1. The Vision

2. The problem 14% of the population will be hearing impaired at some point in their life 87% beyond the age of 60 are hearing impaired Research states that the hearing impaired cannot hear 80% of sounds around the home Door bells Smoke alarm Cooker/Kettle alarm A cat returning through a cat-flap

3. Aim of hearing for the homes To improve the hearing impaired's ability to hear audible sounds in and around the home To provide a solution that is low cost enough that it can used by most people

4. How it will be used

5. How it works? Smoke alarm Wifi Alert UI Doorbell is ringing at 11:23am Doorbell Smoke alarm 11:23am Message handler Alert message Cooker alarm Setup and config Fixed telephone App Store Peripherals

6. User interaction

7. Benefits Low cost Easy to use Easy to install Flexible and portable device Configurable Increase response to audible sounds in the home by 50%

8. Project proposal Initially a 6 month start-up phase using £15k seed capital. Build business case and marketing plan Find an investor Arrange affiliations Build technology demonstrator Followed by 6 month “Go to market” phase Construct solution Construct peripheral devices Setup business infrastructure Execute marketing strategy

10. Business Case

11. Investor agreements

12. Affiliate agreements

13. Marketing Plan

14. Corporate Website

15. Product

16. Business Infrastructure

17. Marketing

18. Operations

19. Product development

20. Product MaintenanceBudgeted Deliverables £15k £400k £475k Budgets

21. The team Initially responsible for Project managing the team, deliveries and investors Responsible signing-up affiliates, building the corporate brand and sales and distribution Responsible for building the business case and speaking to investors Responsible for building the applications and setting the technical vision